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Think of a number, any number.Was it 10? ok, we cheated a little but, for a limited time only, for every 10 day delegate places you book at W12 Conferences you'll receive an extra day delegate place free! Yes, thats right, buy 10 get 1 free!For an informal chat or to pop in and see us give our events team a call on 020 3313 1606 or email them at info@w12conferences.co.ukW12 Conferences | 150 Du Cane Road, London W12 0HS | www.w12conferences.co.uk/promotions

HAVE YOUR SAYMarch 2012 . www.conference-news.co.uk . 69 Top Tweets @ready2spark: #eventprofs, please join me in congratulating @JeffHurt (CN blogger - Ed) for being named #PCMA Educator of the Year. Well deserved! @mexiaPR: #Venue #PRtips - invest in great photography for media use - quality images of venue and events held help your PR @ManhattanMan76: Location-based app Foursquare will bring 250,000 restaurant menus to your phone, making it easier for #eventprofs and attendees on the road @Irishcosgrove: Early bird pricing has always motivated my purchase timing @midgedobbs: Is this an effort for redemption? Obama's new National Travel and Tourism Strategy @MassConvention: First paperless board meeting: check! We're getting greener every day. #greenmeetings @HatianMiner: #Meetings: a place where minutes are kept and hours are lost. @MPIToronto: #Eventprofs ~ personal vs. business use on social media. How do we use each?Dear Editor,I read with interest CN's February feature on virtual events and whether the time is now for its use. The time for hybrid events has probably been much earlier, as the necessary technology has been around, but what about the skills of people to produce a successful hybrid event? A video camera in a conference room and an invite to an audience to view what's happening is not a hybrid event. Engaging both the remote and face-to-face audiences as one is crucial to the success of the hybrid event.In a similar way to social media being accepted as more than a passing fad, I see event professionals in all sectors, whether as venue and event suppliers or planners, will need to understand the impact and opportunity that is provided via its extended reach. Are you going to wait until hybrids are accepted as being 'the norm' or are you going to put yourself ahead of your competition by seeking out the new skills/processes required? Not all events have to be hybrid and that is something that will come as a relief to some. But for those that want to become even more valuable to their clients then the opportunity and challenge is calling you. Hybrid events are here to stay and they already have an impact on the events landscape and that is set to become only stronger given the key issues facing all sorts of organisations on the need for keep costs as low as possible, maximising ROI and not developing a carbon footprint the size of the Sahara. Paul Cook, MD of Planet Planit and MPI UK President 2007/08LettersThe time for hybrid events is now Are you going to wait until hybrid events are accepted as being 'the norm' or put yourself ahead of your competition?Dear Editor,The government should be applauded for its decision to give HS2 the go-ahead, which will shake up the country's business tourism industry.Transport Secretary Justine Greening's announcement in January unlocks the opportunity for Birmingham to become Europe's meeting point. The added draw of a quicker, easier, more reliable transport network for our international clients will make the West Midlands events sector an appealing proposition.Birmingham is already proving the destination of choice for nearly 33m business and leisure visitors a year, offering an alternative to London. HS2 opens Europe up to a greater number of high quality venues, and in turn will have a benefi cial impact on key Birmingham locations including the NEC. The new high speed rail network will help the venue to attract more national and international events.We surveyed a number of event organisers last year who stated their belief that we are entering the age of the urban event venue, with delegates wanting easy access to facilities to enhance their experience. The region has a key role in keeping this country moving - cementing the region at the forefront of the events world. Ian Taylor, Commercial Director of Marketing BirminghamShaking up the business tourism sector with the HS2