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LIVEWIRE2012May 2012 . . 15 Britain's fi rst astronaut has teamed up with experimental food scientists and a space nutrition expert to devise a menu for space tourists.According to, Helen Sharman worked with the Robin Collective and Professor Brian Ratcliffe on the project, as part of National Science and Engineering Week.The space menu takes into account the need to boost antioxidants to combat radiation and the fact that tastebuds are dulled so fl avours have to be stronger.Sharman said: "Like the best works of science fi ction, the menu includes wonderful fl ights of fancy but raises the key challenges facing chefs catering for travellers leaving Earth's orbit."The team have thought about everything including the fact that crumbs and zero gravity don't go together."The menu includes Amoon Bouche - some of the strongest cheese ever made; Take Off Tortilla - which prevents crumbs fl oating in zero gravity; Mars Breakfast Bar - a dehydrated breakfast bar; and Pot Roast a Pollo - a space age pot noodle based on a full Sunday roast dinner.Best decision To get together in 1996 with a number of other agency bosses (I ran a hotel booking agency at the time) to talk about the need for a collective voice for HBAs and what that would look like and what it could achieve. From those discussions the HBAA was born. Worst decision There are too many to count, but very few that I truly regret.My worst decisions have generally been to defer decisions that needed to be taken, for whatever reason. But that's a lesson you only learn from experience.Best and worst business decisionsPeter Ducker, Executive Director of HBAAA father of two attending a corporate event for Blackberry died after being stabbed in the neck with a broken bottle.Phillip Sheriff, 37, had been attending an event at Pulse nightclub in London on 3 April. Singer Jessie J performed at the event to promote Blackberry's BBM service.A fellow partygoer was charged over the attack, now being investigated as murder. A statement from BlackBerry maker, Research in Motion (RIM) said: "We are deeply saddened to hear our colleague has died as a result of the attack. "Our thoughts are with his family and those close to him."Tweeting following the incident, Jessie J said: "I am lost for words. All I can say is my thoughts, love and respects are with the family and children of the man who attended the gig."The event was organised by public relations fi rm Frank PR. Blackberry corporate event murder What should space tourists eat?Football pulls in the punters refurbishment of London event space No.11 Cavendish Squarerise in business trips in England in 2011delegates expected at the SECC for the Liberal Democrats Autumn Conference in 2013buying power of agent members of the Hotel Booking Agents Association (HBAA)rise in gros profi t for agency Motivcom in 2011delegates attended the Allied Health Professionals Conference at Well Met Conferencing, Leedsworldwide locations served by Ovation Global DMCincrease in turnover for Meeting Magic in fi rst half of its 2011/12 fi nancial year

BIG INTERVIEW16 . . May 2012 have always wanted to get the name of my football team into the fi rst paragraph of CN and I have fi nally succeeded. Craig Moyes, Reed Travel Exhibitions (RTE) Group Portfolio Director, is of proud Scottish ancestry like his namesake, the Everton manager. "Anything to do with Scotland versus England, I have always supported Scotland," he says. "I also enjoy the outdoor life." No time for outdoor pleasures for Moyes this month, with the second edition of RTE's AIBTM show in Baltimore, USA, looming. The RTE captain, a maritime enthusiast, has had to tack sharply and bring over EIBTM Show Director Graeme Barnett to steady the 'Americas' ship. The move followed the 'man overboard' departure of AIBTM Project Director Steve Knight, enticed to join the Centaur Exhibitions new Meetings Show UK set to debut in July 2013.Moyes grew up in Colchester, Essex, and studied environmental planning at Anglia Ruskin University. "My main hobbies at the time were sailing and football," he says. "When I fi nished University I went for two interviews, one was for a planning job and the other was as a trainee sales person for a yacht building company. Much to my father's disgust I got the job selling boats and that took me into the world of exhibitions. The company took part in the Southampton and London Boat Shows."Moyes went on to create a company called Proshow, with a colleague, and they launched the fi rst ever China International Boat Show in Shanghai, in 1992.From maritime Moyes, the landlubber 'exhibition' Moyes went on to work at event organisers Spearhead, Brintex, and Informa in a variety of sectors, before joining Reed Exhibitions in 2007 as Event Director for World Travel Market.IHe moved to take on RTE's global meetings portfolio in 2009. His portfolio's fl agship show, EIBTM, celebrates its 25th anniversary this year. GIBTM was launched in 2007, the same year RTE assumed the management of CIBTM that takes place annually in Beijing. The newest 'IBTM', AIBTM, launched in 2011. "While the meetings industry is a mature market in the US, existing shows were in decline. Substantial research all pointed to the need for an event which replicated the IBTM format," says Moyes.The portfolio is completed by AIME in Australia (a collaboration with Melbourne CVB) and the British Travel Market."Our events' role is to provide that pivotal point for the industry through education, business opportunities and networking events that help the community to meet," says Moyes, who believes each event must have its own local team that is not only part of the industry in their country but knows what that market needs from the shows. "We help these teams ensure the brand values are maintained and also that there is a local feel to the event and cultural differences are respected," he adds.Moyes may be the frontline face of a big corporate HQ, but is not hidebound and says a key challenge for 2012 is to ensure The captain's call Reed Travel Exhibitions' Craig Moyes directs a show portfolio of six meetings industry events spanning fi ve continents. He talks to CN Editor Paul Colston about his plans and his team's achievements to dateContent captured at the live event can be relayed back to an increased audiencethat all RTE stakeholders can understand and utilise the benefi ts which hybrid and virtual events have to offer."While we do not believe that virtual exhibitions will ever take the place of live events, the use of online has become highly supportive of face to face," he says. "Technology also opens the event to other participants outside of the live audience. Content captured at the live event can also be relayed back to an increased audience."Moyes points out that in China and the Gulf the meetings sector was either brand new or in its infancy when RTE launched. "We have created a business platform that begins the process of introducing the meetings, events and incentives industry to both these regions," he explains. Fundamental to the success of the shows is working closely with key strategic partners, Abu Dhabi Tourism and Culture Authority in the UAE and the Beijing Municipal Commission of Tourism Development in China. "The latter is so integral to CIBTM that in 2011 a Memorandum of Understanding was signed to continue their support of the growing meetings industry in China and to provide additional resources to encourage inbound business to support requests for proposals (RFP's) from international MICE buyers and planners," says Moyes. He admits it is sometimes a challenge to 'fi nd' the relevant buyers in the new markets because many of the people who plan or book meetings are doing it as a small part of their day-to-day job. "One way to help is to have our team on the ground, able to communicate in the local language and to network with clients, encouraging them to be part of the community," he says. Moyes' team faced an unusual challenge in 2008 during the Beijing Olympics. "Having done our fi rst show in 2007, 16 . . May 2012