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SCOTLAND30 . . May 2012May he next three years have been coined 'The Winning Years' for Scotland. The country has won major events including the 2014 Ryder Cup and the Glasgow 2014 Commonwealth Games and the 'Winning Years Campaign' will provide an opportunity to capitalise on some of the events coming to or impacting on Scotland. This year will see the launch of the new Disney-Pixar animation, Brave, which will bring to life Scotland's dynamic landscapes and inspire people to visit. The 2014 Commonwealth Games in Glasgow is not only stimulating increased infrastructure investment, but will also highlight Scotland on the global map. The return to Scotland for the fi rst time since 1973 of the 2014 Ryder Cup, which will be hosted at Gleneagles, also adds string to the country's event bow.In 2012, the Year of Creative Scotland is putting the spotlight on Scottish cultural and creative vibrancy as well as its tradition of innovation with themed events and fantastic festivals. Looking forward, the Year of Natural Scotland in 2013 will place a focus on the country's beauty and built heritage, with Year of Homecoming 2014 bringing all the themes together in a year of national pride. Visit Scotland's Chairman Mike Cantlay is driving the new corporate campaign. "The Winning Years Campaign is an opportunity for tourism businesses to maximise their promotional activity by focusing on the major event wins for the country over the next few years," he told CN."It is designed to encourage enthusiasm, support and investment The Winning YearsTVikki Carley looks at Scotland's 'Winning Years Campaign' and some new developments planned for its three conference powerhouse cities of Aberdeen, Glasgow and Edinburghin tourism in Scotland and ensure tourism businesses benefi t from the opportunities ahead over the next three year period."Business tourism is worth £809m to the Scottish economy and 2.8m business trips were made to Scotland in 2010 with spend per night by business visitors 1.5 times higher than that of leisure visitors. Big business is anticipated in the country as a result of a £2m conference bid fund launch, which VisitScotland is offering over the next three years, with the aim of making Scotland more competitive within the international conference market. Scotland's Tourism Minister, Fergus Ewing, said of the new bid fund: "The fund will help attract high-yield, high-spend international conferences linked to Scotland's areas of expertise in industry, commerce or science and medicine. "It will build on the great success that Scotland already has in this area and boost our economy in the process." Any application to the fund must specify which of the 12 Scottish Government Target Sectors the conference adheres. The Target Sectors include: aerospace, defence and marine; business processing operations; chemical sciences; creative industries; education; energy; fi nancial services; food and drink; ICT and electronic technologies; life sciences; textiles; and tourism. Neil Brownlee, Head of VisitScotland's Business Tourism Unit, said: VisitScotland/ScottishViewpoint

2012May 2012 . . 31 SCOTLANDAny application to the bid fund must specify which of the 12 Scottish Target sectors the conference adheresGlasgowEuropean Congress of Immunology, 6-9 September 2012, 5,000 delegates;Liberal Democrats' autumn party conference 2013, 7,000 delegatesEdinburghEuropean Commodities Exchange,4-5 October 2012, 2,000 delegates;International Society for Quality in Health Care, 13-16 October 2013, 1,200 delegatesAberdeenEuropean Optical Society Annual Symposium 18-21 September 2012, 600 delegates.FUTURE WINS FOR THE BIG 3