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Full page advertEvEry dEtail counts whEn forming thE right imprEssion. that's why wE'vE crEatEd thE silvErstonE wing - confErEncE and EvEnt facilitiEs dEsignEd with motorsport EnginEErEd prEcision. from intimatE brEakout rooms to vast Exhibition arEas, discovEr a spacE to match your ambitions. May 2012 . www.conference-news.co.uk . 47 ON THE ROADutting on an awards event can be challenging for any organiser, but when you have 1,868 celebrities to be fed, watered and kept happy, the stakes can be a lot higher. Each year after the British Academy Film and Television Awards (BAFTA's) have taken place at London's Royal Opera House, the event moves to Grosvenor House Hotel in London for a sit down meal and after party.Here celebrities are treated to a lavish dinner with champagne and then an offi cial after party hosted by Disaronno, transforming the ballroom at the hotel.The BAFTA's celebrate the great and the good in the Britsh fi lm and television industry and guests at the 2012 event included Brad Pitt, Gary Oldman, George Clooney, Meryl Streep, Michelle Williams, and Ralph Fiennes.Head of Production at BAFTA, Clare Brown, was responsible for organising the 2012 event, alongside Claire Keene, the Director of Events at Grosvenor House. Brown told CN: "There are always challenges and requests to be catered for with an event of this magnitude. "We needed to put on a dinner suitable for some of the world's biggest A-list stars served in the historic Great Room of the venue with very prompt service so that guests could join after show parties in the Ballroom and other 86 Park Lane suites. "Popstar Emeli Sandee performed in the Ballroom and it was important that guests had enjoyed dinner before the performance began. Closing of the hotel forecourt at the Park Street entrance was also necessary to allow for the red carpet arrival of VIP's."Thirty-two coaches were used to transport guests from the Royal Opera House to dinner at Grosvenor House. BAFTA's partner, Audi, supplied cars on the night to drive nominees, citation readers and other VIP's.There were around 4,000 people working on the night of the event, ranging from police to runners. Escada, the event's offi cial women's wear partner was also on hand to dress the ladies in a red carpet gown and a Lancome Pro-team was onsite in a style suite at the nearby Savoy Hotel to give guests a makeover.Other challenges of putting on this type of event according to Brown were: "Managing the timings of such a prestigious event as acceptance speeches are sometimes longer than anticipated and can mean a knock on effect to dinner being served."The post BAFTA dinner is slightly different from many of the awards events that are hosted in the Great Room in that the awards have already taken place and the vast majority of the guests arrive by coach from 9.30/10.00pm dependent upon how long the various acceptances speeches run. "Dinner is served much later After hoursat the BAFTA'sVikki Carley schmoozes with the likes of George Clooney and Brad Pitt to get the inside scoop on the British Academy Film and Television Awards after party at the Grosvenor House Hotel in LondonP |