2012June 2012 . www.conference-news.co.uk . 21 OLYMPICSOnce you have been successful in hosting the world's largest event, the PR and legacy opportunities are valuable to all Open houses for the 2012 Olympic GamesCanada House - Canada will take up residency during the Olympics at its own embassy in Trafalgar Square.Japan House - No4 Hamilton Place will become Japan House during the Games.Romania House - The Romanian National Olympic Committee has chosen 30 Pavilion Road, Knightsbridge, as its base.Holland Heineken House - Alexandra Palace will be home for Holland throughout the games.House of Switzerland - Glaziers Hall, centrally located on the River Thames, will house the Swiss delegation.Georgia House - 45 Millbrook will become Georgia House.Czech House - The Business Design Centre will host the Czech contingent throughout the Games.Korea House - The Royal Thames Yacht Club in Knightsbridge has been chosen by team Korea.Belgium House - Belgium will be based at the historic Inner Temple.
OLYMPICS22 . www.conference-news.co.uk . June 2012June Director of Business Tourism at London and Partners, Tracy Halliwell, told CN: "Staging the Olympic Games gives London a unique opportunity in the global spotlight to showcase all it has to offer from its wonderful attractions to the major new infrastructure projects that have been delivered. Its profi le will be raised even higher than it is already, attracting more overseas travellers to come and do business and hold meetings here, as well as investors keen to profi t from the many opportunities that are arising just from hosting the 2012 Games. "With the amount of investment coming into the city, London is being reinvented and even visitors who might feel they know London well may be surprised by the developments which have taken place over the last four years. The opening of these great new venues will provide fantastic opportunities for the events industry to harness exposure to new audiences and capitalise on a changing industry backdrop."The Queen Elizabeth Olympic Park will be the perfect location for a raft of event activity. Following the Games this summer, there will be seven new hospitality areas within the Olympic Park including the ArcelorMittal Orbit, the tallest sculpture in the UK, which will be able to host 200 guests for a reception and offer views across the stadium, the Aquatics Centre and the Velodrome will also become key venues for gala events and the Multiuse Arena which is known as the 'Copper Box' will become London's third biggest indoor arena. The south end of the park will also offer temporary exhibition and conference venue space as well as the actual stadium. "In addition to the new venues, the 'halo effect' has been felt city-wide as a raft of improvements and developments have been made to the transport network, new venues, new hotels and many more new attractions," added Halliwell."London is buzzing right now and there really has never been a better time to bring a business event here now and in 2013."