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SURVEYJune 2012 . . 29 the meetings industry. While these events further enhance London's reputation as a leading meetings destination, and will undoubtedly generate business in the mid to long term; in the short-term we are seeing companies avoiding holding meetings in the capital while these events are taking place."Sales Director David Taylor added that LOCOG had "messed up" the hotel If I were a weatherman I would say it would be a mixed meetings outlook with some sunny spellsrass Roots HBI's annual Meetings Industry Report (MIR) is delivered in an app format for 2012. The sixth MIR 2012 indicates the outlook for the meetings industry in the UK remains positive for the second half of 2012, with like-for-like meeting spend in 2012 up four per cent in the fi rst quarter compared to last year. The new report also highlights that much of the meetings growth is expected to come from training, with the average UK 24-hour rate expected to reach £230 + VAT by the end of 2012.The Grass Roots client survey, contained in the report, reveals the biggest challenge facing over 100 companies surveyed is cost reduction. Securing delegate attendance was ranked second and securing internal meeting space third.The new app means the MIR can be updated regularly to provide quarterly summaries of industry research combined with GRG's own data on hotel Mixed outlookThe sixth annual Grass Roots Meetings Industry Report (MIR) has been unveiled as an app. Content shows like-for-like meetings industry spend to date in 2012 is rising four per cent over 2011. Paul Colston reportsroom rates and venue launches.The move from print to app also saves Grass Roots £80,000 in print costs, according to MD Des McLaughlin.While the UK has an established events industry marketplace, McLaughlin's team predicts the US is hot on its heels and that it is likely to see key trends fi ltering across the Atlantic. Asia has been slow to adopt a strategic approach to managing meetings but is now beginning to examine event spend, according to the report.McLaughlin said 2011 proved to be a much stronger year for the meetings and event sector than many predicted. "The fi rst half of 2012 has been solid," he said, "if not as spectacular as 2011 and we would hope for similar patterns to continue in the second half of the year. Given the fragile global economy, however, a further downtown would undoubtedly have a negative impact on the meetings industry."He added: "The Jubilee and Olympics are very much double edged swords for G