page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68

Harness the power of brand engagement through live events & marketingBrought to you by:Marketing Week Live Shows include:marketing showmarketing showmarketing show27-28 June 2012 Grand Hall . Olympia . London Marketing Week Live is Sponsors & partners:a CPD accredited event:...focusing on marketing showincrease turnover & customer acquisitionSource new ideas & solutionsto help you deliver profitable& successful live eventsGain the competitive edge,Have you got the edge?Register free atwww.livemarketingshow.co.uk

TECHNOLOGYJune 2012 . www.conference-news.co.uk . 45 onference technology supplier Etherlive claims that just 11 per cent of agents and 12 per cent of hotels are "completely comfortable" with technology terminology used in the meetings industry.The results come from a survey conducted among 100 members of The Hotel Booking Agents Association (HBAA), designed to understand confi dence and attitudes towards the progressive use of IT in conferences and events.The desire for Wi-Fi and a more complex IT infrastructure is proving challenging for agents and venues, it seems.The survey highlighted that 46 per cent of hotels and venues were confi dent with the changing technology landscape compared with 27 per cent of agents who felt confi dent that they were abreast of Wi-Fi and streaming media demands. "The advent of hybrid events and delegates' reliance on the internet is bringing the digital revolution to the fore for agents and hoteliers alike, and we are actively looking to make sure the Association keeps pace with it," says Executive Director of The HBAA, Peter Ducker. Both agents and venues agreed that Wi-Fi was a key consideration for meetings of under 50 delegates. Survey results also showed:. 55% of agents cited Wi-Fi as a prerequisite for smaller groups; 35% of venues stated it was a key consideration. For events of 51 and upwards, agent demand remained static at 55% for Wi-Fi, while hotels and venues noted an IT comfort zone? Etherlive's recent survey of Hotel Booking Agents Association members found organisers are less than confi dent when it comes to choosing the right technology for their events. Sarah O'Donnell asks a selection of IT experts why this is the caseThe advent of hybrid events and delegates' reliance on the internet is bringing the digital revolution to the foreOut of your CLisa Metcalf, Logistics Manager at experiential events agency, Logistik:"The landscape of technology within live events has evolved signifi cantly over the years. It is now seen as a project in itself to manage the different tech channels when organising an event and their integration also means an event can be more vulnerable to unforeseen risks. Lead times have signifi cantly reduced meaning staying on top of several management systems as well as meeting tight deadlines can be a challenge. "Its development has, however, allowed us to integrate social media into events and the use of smart phones and iPads has meant that it can be a truly live event communicated to the world."Gerard Lennox, Director at Symphony Event Management: "Technology, love it or hate it, but can't avoid it today. So how can event organisers keep up-to-date on what they should be investing in? One way is to watch what others are doing or take time out of your busy schedule visiting exhibitions. "Another way is to build relationships with trusted suppliers who work in your industry, especially the ones that you don't have a commercial relationship with. Look at their blogs and websites by all means but also ask them how they would solve a real business problem. After all, technology is a tool that helps you make money, not an end in itself."