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page 20 . January 2012 . 17our non-profi t event is a delicate balance of customer/client/donor/member satisfaction and fi nancial viability. The rules of business apply equally to non-profi t events. The more happy customers you have, the more likely you are to generate income for your cause - and justify a repeat event.It costs money to create an app but think positive and think of the benefi ts. As an event organiser, think of the savings achieved by not printing a hard copy programme or catalogue. Today you market your event electronically: the next phase YAn App is for Life.What do you give the delegate who is getting everything already? Something else to make their experience at your event even more satisfying!is to offer an app to your delegates, downloadable free of charge. Offer seminar/keynote details, exhibitor and sponsor information together with details of social and networking opportunities. Create a Show Daily, incorporate press releases - the opportunities are almost endless. Before you realise it, a cost centre has become a profi t centre (sorry - income opportunity!)It is likely that your app will be downloaded by many times the number who eventually attend, making it an excellent advertising medium. For an annual event, it also enjoys a lifespan of 12 months - much appreciated by sponsors and end users alike. Your app provides a straightforward, potentially cost-effective, advertising opportunity for supporters and suppliers.The philosophy of CHASE is to help non-profi ts think, work and act in a more business like fashion. So, to prove the point, CHASE is investing in its own app - to make the visitor experience more fulfi lling. CHASE has partnered with e-mango, the UK distributor of Core Apps products - and at the time of writing, information is being loaded on to the app.

NOT-FOR-PROFIT18 . . January 2012oday's third sector is in a tricky place economically. For many organisations the importance of conferences in generating membership income is greater than ever before. Traditional registration procedures can prove costly and time consuming - a risk you can't afford to take in this challenging climate. Conference logistics can be an issue too. Modern delegates expect a seamless experience. Your organisation's professionalism is under scrutiny. Shoddy presentations and chaotic entry systems are not a good look, potentially damaging your future reputation. Not-for-profi ts are beginning to embrace new technology to streamline conference management, save precious time and keep budgets under control.Historically, conference administration has been an irksome affair, although e-mail started a slow revolution through paper-free invitations. The future lies in online packages that enable organisations to set up and control registration via the internet. As social media becomes increasingly intelligent you can communicate quickly and cost-effectively with your TCreativity is the key CHASE's Show Director Michael Webb looks at the case for effective conference registration and clever use of audio visual services members. Creativity is the key. Viral campaigns, targeted e-mail marketing and advertising through online communities are all fast, powerful tools to spread the word. Plus, due to their virtual nature, they won't break the bank.Mix in paper-free ticketing and bar code entry, all manageable via the internet, and even if staffi ng capacity is limited, you can deliver effi cient entry management. Once your delegates are through the door, clever use of AV technology will enhance their experience. New innovations such as digital signage and interactive twitter boards encourage real-time input and feedback, engaging your visitors and maximising the chances that they will return next time around and share their positive view with others.Gone are the days when technology was beyond the not-for-profi t budget. Suppliers recognise that the third sector makes up 40 per cent of the UK conference market. In response they are striving to make services affordable. CHASE's aim is to facilitate a more businesslike approach among charities and associations. That mission is refl ected this year in new partnerships with online registration providers Amiando as well as production and audio visual hire company Smart AV. Both will be present at the show to welcome and advise delegates.