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NOT-FOR-PROFIT18 . www.conference-news.co.uk . January 2012oday's third sector is in a tricky place economically. For many organisations the importance of conferences in generating membership income is greater than ever before. Traditional registration procedures can prove costly and time consuming - a risk you can't afford to take in this challenging climate. Conference logistics can be an issue too. Modern delegates expect a seamless experience. Your organisation's professionalism is under scrutiny. Shoddy presentations and chaotic entry systems are not a good look, potentially damaging your future reputation. Not-for-profi ts are beginning to embrace new technology to streamline conference management, save precious time and keep budgets under control.Historically, conference administration has been an irksome affair, although e-mail started a slow revolution through paper-free invitations. The future lies in online packages that enable organisations to set up and control registration via the internet. As social media becomes increasingly intelligent you can communicate quickly and cost-effectively with your TCreativity is the key CHASE's Show Director Michael Webb looks at the case for effective conference registration and clever use of audio visual services members. Creativity is the key. Viral campaigns, targeted e-mail marketing and advertising through online communities are all fast, powerful tools to spread the word. Plus, due to their virtual nature, they won't break the bank.Mix in paper-free ticketing and bar code entry, all manageable via the internet, and even if staffi ng capacity is limited, you can deliver effi cient entry management. Once your delegates are through the door, clever use of AV technology will enhance their experience. New innovations such as digital signage and interactive twitter boards encourage real-time input and feedback, engaging your visitors and maximising the chances that they will return next time around and share their positive view with others.Gone are the days when technology was beyond the not-for-profi t budget. Suppliers recognise that the third sector makes up 40 per cent of the UK conference market. In response they are striving to make services affordable. CHASE's aim is to facilitate a more businesslike approach among charities and associations. That mission is refl ected this year in new partnerships with online registration providers Amiando as well as production and audio visual hire company Smart AV. Both will be present at the show to welcome and advise delegates.

Think of a number, any number.Was it 10? ok, we cheated a little but, for a limited time only, for every 10 day delegate places you book at W12 Conferences you'll receive an extra day delegate place free! Yes, thats right, buy 10 get 1 free!For an informal chat or to pop in and see us give our events team a call on 020 3313 1606 or email them at info@w12conferences.co.ukW12 Conferences | 150 Du Cane Road, London W12 0HS | www.w12conferences.co.uk/promotions