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22 . . April 2012ACADEMIC VENUESoughborough University's hospitality and conferencing brand Imago is hosting the Japanese Olympic team and Team GB and appears to have acquired an international taste. The brand will take its message to Europe by attending IMEX in Frankfurt and EIBTM in Barcelona later this year.Emma Boynton, Sales and Marketing Manager, says: "We have traditionally attended UK only exhibitions, building on the strong foundation that we already have in many sectors including academic and sporting markets. The decision to attend EIBTM and IMEX refl ects our wider objective of promoting Loughborough as a key, central destination for international events."New Business Development Manager Paul Cooper has come in with fresh sales ideas and customer incentives. Recruitment of a Coordination Manager, a Revenue Manager, a Marketing Executive and Event Management Assistant also refl ects the intention to ramp up Imago's services, which span the University, The Link Hotel, Holywell Park and Burleigh Court.Burleigh Court this year celebrates 21 years hosting events.Kay England, Imago Chief Executive was at the venue when Burleigh Court fi rst opened: "I'm proud of where it now stands as a leading Leicestershire venue and host of two Olympic teams," she says. "The venue itself has vastly changed since a £8.5m expansion in 2006 when the venue nearly doubled in size." In 2009, a further £400,000 was invested to bring the original bedrooms up to the same standard as those created in the 2006 expansion. In January 2012, £60,000 was also spent on the bar and lounge to create a relaxing space for guests and athletes. Imago targets EuropeHospitality brand Imago is setting its sights on international businessApril 2012L

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