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hotel & conference centrewww.micentre.com81-103 Euston Street, London NW1 2EZLess than 1 minute walk from Euston Square and Euston Mainline Stationspace,comfort& tasteAt MIC you are always guaranteed a warm and friendly welcome. We are proud of our values and of the fact that many of our customers come back again and again.We offer a high level of hospitality, personal service and attention to detail to everyone. We truly offer a 'home from home'.We are superbly located, just two minutes from London's Euston mainline station and Euston Square underground, providing easy access across London and beyond. With us, you will always stay well connected!conferences, meetings & eventspremium accommodationrestaurant, café & barCelebrating 21 years of expertiseyour experience, our expertise.imago @ Loughborough Ltd, Loughborough University, Loughborough, Leicestershire, LE11 3TD 08450 364624 | info@welcometoimago.com | www.welcometoimago.com3 star budget hotelBe part of an amazing yearInspired meetings, inspirational backdrop4 outstanding meeting and conference venuesDelegate rates from £28.00

24 . www.conference-news.co.uk . April 2012ACADEMIC VENUESs well as providing a host of meeting options for conference organisers for just over a decade, UK universities have been providing a variety of events qualifi cations, allowing thousands of young people to enter the profession with an events degree or even a Masters. While many old hands argued about whether such skills could be taught, the result is that the status of events has risen inexorably, and the industry is awash with bright young things.The sector even has its own body, the Association for Events Management Education, created by Glenn Bowdin, Subject Group Leader, at Leeds Metropolitan University. AEME's objective is to "support and raise the profi le of the events management discipline through the sharing of education and best practice". Founder members include universities, colleges and institutes across the UK.The creation of such degrees was not without controversy; the fi rst universities were, in effect, simply adding on the occasional event management module to marketing, tourism or hospitality programmes. After a decade, however, the approach is very different, and courses undergo frequent revision and development."As a direct result of our consultation with industry experts, our BA (Hons) Events Management programme includes a module focussing on entrepreneurship and business development," explains Julian Robinson, Programme Leader at the University of Derby. "This develops students' creative thinking skills and commercial awareness, attributes necessary to be successful in business as well as the competitive job market."However, universities are not immune to the pressures of the commercial world, and some > Back to schoolRichard John reminds us academic venues also teach event management and develop the meeting industry professionals of tomorrowA