page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48

audio visual hireWWW.SMART-AV.COM | INFO@SMART-AV.COM | +44 (0)845 078 0326 | +44 (0)1279 624840COMPLETE PROJECT MANAGEMENT24HR TECHNICAL ASSISTANCEDEDICATED ON SITE TECHNICIANSSUSTAINABLE EVENT MANAGEMENTWorking in partnership with stand contractors, design agencies, exhibition organisers, event production companies, conference organisers, corporate & blue chip companies and exhibitors since 2005

FEBRUARY 2012www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this monthPeople and issues16  IntervIew Media 10 MD Lee Newton reveals his global Ideal Home Show ambitions and growth agenda22  entrePreneUrS Nick Orton tells EN he hasn't been resting on his laurels after selling to CloserStill Media Industry watch31  venUe watch We look at how horse racing venues are under starters orders to win exhibition business 35  BUSIneSS cLInIcA round-up of the latest business wins and brand marketing tips 38  IndUStry vIewNew AEO chief Karim Halwagi sets his agenda for the coming year and looks at the Olympic event legacy41  yOUr Say Readers claim Excel is no substitute for Earls Court and voice fears over green vehicle taxes43  eXhIBItIOn LIFePeople on the move 44  GaLLeryHighlights from the Mash Christmas party at Altitude 36046  LaSt wOrdLatest news and views06  tOP newS StOrIeS13  InternatIOnaL newSUFI's global survey, a Gulf link-up for Messe Frankfurt and more15  ShOw caSeSign & Digital UK's exhibition director reveals how the show has adapted over 25 years 18  FOOd FOr thOUGhtWhat makes a great show visitor promotion campaign?31 Smart solutionsOrganisers are taking advantage of a host of app providers to boost their show message. nadia cameron reports on app maniaIt's all in the timingEN looks at current M&A activity, how you know when it's time to sell your show, what factors to consider when selling and how you can get the best possible price26 ?21