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page 48 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookStaff Writer Domenic DonatantoniodigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. here would today's exhibition entrepreneurs be without the acquisition follies of 2006/2007?My first thought, when I heard that Ocean's former owners had bought back the business, was of Mark Moloney's acquisition of Professional Beauty from Emap Connect. After selling the show to Emap for £20m in 2006, Moloney re-acquired the business 18 months ago for a song and has returned the show to its former glory.It appears Moloney isn't the only one willing to go back to the past to find his future calling. Exhibition industry veteran David Moran and his private equity partner Ion Equity have willingly admitted they are going back to Ocean because they believe they have the ability to grow the group again. Moran has already proved he can turn businesses around for a significant profit. At the helm of the Inside Communications management team in 2006, he acquired Trinity Mirror's exhibitions and magazine portfolio as part of a management buyout for £41.5m. Under the new Ocean Media Group brand, he then sold the business to AAC Capital Partners 18 months later for a cool £104m. Moran has several other multi-million pound media sales under his belt. For example, he also acquired Media Ventures for £3.5m and sold that company for £22m. More recently, Moran sold a majority stake in his Scoop International fashion show venture to ITE for an undisclosed sum - just 10 months after Scoop launched. Financial details of Moran and Ion's purchase have not been disclosed, but given Ocean has spent years under the cloud of a multi-million pound debt (estimated at £60m) and was subsequently put on the block to clear that debt, I'm assuming it's a lot less than last time. There are several savvy entrepreneurs who have managed to attain significant multiples on shows and businesses in the past 20 years, but according to the industry representatives we spoke to for this month's feature on buying and selling, those deals are far and few between at the moment. Given the maturity of the UK exhibition market and the entrepreneurial nature of this industry's leaders, most organisers are now looking to international ventures for growth. Of the acquisitions made locally in recent years, most have arguably been strategic, bolt-on deals. Of course, that's not to say UK organisers can't achieve significant multiples on their exhibitions today if they've got something someone else wants. Just look at David Wood and UBM's £50m acquisition of Ecobuild. So the next question is: Can Moran give Ocean a new lease on life? I for one certainly expect him to. Like Moloney, Moran was the heartbeat of the Ocean team during his time there and is well-respected by his peers. Ocean still has something to offer, despite the loss of its Boat and Caravan Show, and with its former leader back in the driving seat, the future is much brighter. Of course, I can't help but wonder just how these serial entrepreneurs do it. We can't blame everything on the former eagerness of Emap or AAC Capital Partners to spend more than they should on exhibitions in the future.Like me, I'm sure most of you would love the opportunity to pick the brains of Moran and Wood right now to find out just what other businesses and exhibition ideas they believe are the goldmines of the future.It appears Moloney isn't the only one willing to go back to the past to find his future callingNADIA CAMERON MANAGING EDITORncameron@mashmedia.netFINDING THE FuTuRE IN THE PASTW

newsMedia 10 claims its acquisition of 100% Design from Reed Exhibitions will round out the company's design-oriented live events portfolio. 100% Design is a high-end, interiors design exhibition that has been running for 15 years and was launched by an independent organiser before being acquired by Reed several years ago. The show runs annually at Earls Court in September and attracted 18,852 visitors (ABC audited) in 2011.Media 10 MD Lee Newton said the show shared a similar audience and exhibitor base to Media 10's Clerkenwell Design Week in the East End, but encapsulated the West End London design scene. The organiser also runs Grand Designs Live and owns several complementary magazines including OnOffice and The Clerkenwell Post. Financial details have not been disclosed. "We think 100% Design completely squares the circle for us in terms of the design industry," Newton told EN. "We are confident this year that we'll get 30,000-40,000 visitors to 100% Design in September and add at least Media 10 secures 100% design froM reedout from under a larger corporate organiser. As part of the negotiation process, Reed allowed Media 10 to talk to the market to assess perceptions of 100% Design, as well as its location and exhibitor mix. "You have to understand the design industry inside out to run a show of this type," Newton claimed. "People recognise our abilities in this complex industry sector." Media 10 has also announced plans to overhaul the show's look and feel. The next edition will be split into four distinct areas encompassing 100% Interiors, 100% Office, 100% Kitchens and Bathrooms and 100% Eco Design and Build. All will be entered by Media 10's 'trademark' tunnel, Newton said. Other fresh features include a design arcade showcasing new and innovative products from Britain's best student designers. Each section will feature exhibition space, interactive installations and a celebrity chef restaurant. Reed Exhibitions MD Justin Tadman said the synergies provided by Media 10's portfolio of design exhibitions and magazines will help 100% Design enter a new phase of growth. "Media 10 is a well respected company and we are delighted to see 100% Design London continue with new owners who are so well established in the interior design sector," he added. Reed Exhibitions continues to own and run 100% Design Shanghai and 100% Design Singapore as well as several design shows across Europe.exhibitions pipeline strong for uK venues Venues across the UK have highlighted strong exhibition bookings this year. The Telford International Centre has cited an increase in public exhibitions with a key focus on hobby and collectors consumer shows. Among 2012 bookings are several new and returning events including the Tattoo Freeze alongside new event Camper Mart, which focuses on VW enthusiasts. Telford will also again host the Classic Off-Road Bike Show and the one-day MCM Expo in February followed by show cars event Ultimate Dubs and the debut British Sugarcraft Exhibition in May. The Scottish Exhibition and Conference Centre has also announced 40 shows in both consumer and trade markets this year including The Scottish Caravan and Outdoor Leisure, Holiday and Travel, Emigrate, Scottish Wedding and Model Rail Scotland shows in February. Trafford Park-based venue EventCity has also secured 40 shows bookings in 6 second year as an exhibition venue. This year's tenancy bookings list includes Boutique by Chic, Brityrex International, Stitch and Creative Crafts and the Landlord and Letting Show, which are all relocating from other venues. There are also several launch events including the UK Wedding Show in March and Northern Home Show in June. ADNEC meanwhile, claimed events at Excel London increased from 242 in 2010 to 284 in 2011, an increase of 17 per cent. When there is great uncertainty, us human beings need more reassurance - even if it's just to know others are feeling the same way- Respected Economist Roger Martin-Fagg comments on why exhibitions remain popular even in an economic downturn. Martin-Fagg was one of several high-profile speakers at this year's AEO Conference, held at the Business Design Centre on 13 January.a third more exhibitors to fill Earls Court 2. "We firmly believe that with the experience and contacts we have in this market, as well as adding unique content, we'll ensure 100% Design flourishes for years to come." Media 10 has committed to keeping the show in the West End and has confirmed its tenancy at Earls Court and then Olympia, should Earls Court close. Newton saw similarities between Media 10's acquisition of 100% Design and the Ideal Home Show and said its latest purchase will benefit from being The en Awards recognise outstanding business and individual performance across the exhibition community and were attended by 750 of the industry's finest in 2011. The 2012 awards night is shaping up to be an even bigger and better event. Don't miss out on your opportunity to attend!Table bookings are now open for our gala ceremony at the west Hall, Olympia on 29 March. secure your tickets now your tickets to the event now!AWARDSEXHIBITION29th MARCH 2012OLYMPIA, LONDON