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newsMedia 10 claims its acquisition of 100% Design from Reed Exhibitions will round out the company's design-oriented live events portfolio. 100% Design is a high-end, interiors design exhibition that has been running for 15 years and was launched by an independent organiser before being acquired by Reed several years ago. The show runs annually at Earls Court in September and attracted 18,852 visitors (ABC audited) in 2011.Media 10 MD Lee Newton said the show shared a similar audience and exhibitor base to Media 10's Clerkenwell Design Week in the East End, but encapsulated the West End London design scene. The organiser also runs Grand Designs Live and owns several complementary magazines including OnOffice and The Clerkenwell Post. Financial details have not been disclosed. "We think 100% Design completely squares the circle for us in terms of the design industry," Newton told EN. "We are confident this year that we'll get 30,000-40,000 visitors to 100% Design in September and add at least Media 10 secures 100% design froM reedout from under a larger corporate organiser. As part of the negotiation process, Reed allowed Media 10 to talk to the market to assess perceptions of 100% Design, as well as its location and exhibitor mix. "You have to understand the design industry inside out to run a show of this type," Newton claimed. "People recognise our abilities in this complex industry sector." Media 10 has also announced plans to overhaul the show's look and feel. The next edition will be split into four distinct areas encompassing 100% Interiors, 100% Office, 100% Kitchens and Bathrooms and 100% Eco Design and Build. All will be entered by Media 10's 'trademark' tunnel, Newton said. Other fresh features include a design arcade showcasing new and innovative products from Britain's best student designers. Each section will feature exhibition space, interactive installations and a celebrity chef restaurant. Reed Exhibitions MD Justin Tadman said the synergies provided by Media 10's portfolio of design exhibitions and magazines will help 100% Design enter a new phase of growth. "Media 10 is a well respected company and we are delighted to see 100% Design London continue with new owners who are so well established in the interior design sector," he added. Reed Exhibitions continues to own and run 100% Design Shanghai and 100% Design Singapore as well as several design shows across Europe.exhibitions pipeline strong for uK venues Venues across the UK have highlighted strong exhibition bookings this year. The Telford International Centre has cited an increase in public exhibitions with a key focus on hobby and collectors consumer shows. Among 2012 bookings are several new and returning events including the Tattoo Freeze alongside new event Camper Mart, which focuses on VW enthusiasts. Telford will also again host the Classic Off-Road Bike Show and the one-day MCM Expo in February followed by show cars event Ultimate Dubs and the debut British Sugarcraft Exhibition in May. The Scottish Exhibition and Conference Centre has also announced 40 shows in both consumer and trade markets this year including The Scottish Caravan and Outdoor Leisure, Holiday and Travel, Emigrate, Scottish Wedding and Model Rail Scotland shows in February. Trafford Park-based venue EventCity has also secured 40 shows bookings in 6 www.exhibitionnews.co.ukits second year as an exhibition venue. This year's tenancy bookings list includes Boutique by Chic, Brityrex International, Stitch and Creative Crafts and the Landlord and Letting Show, which are all relocating from other venues. There are also several launch events including the UK Wedding Show in March and Northern Home Show in June. ADNEC meanwhile, claimed events at Excel London increased from 242 in 2010 to 284 in 2011, an increase of 17 per cent. When there is great uncertainty, us human beings need more reassurance - even if it's just to know others are feeling the same way- Respected Economist Roger Martin-Fagg comments on why exhibitions remain popular even in an economic downturn. Martin-Fagg was one of several high-profile speakers at this year's AEO Conference, held at the Business Design Centre on 13 January.a third more exhibitors to fill Earls Court 2. "We firmly believe that with the experience and contacts we have in this market, as well as adding unique content, we'll ensure 100% Design flourishes for years to come." Media 10 has committed to keeping the show in the West End and has confirmed its tenancy at Earls Court and then Olympia, should Earls Court close. Newton saw similarities between Media 10's acquisition of 100% Design and the Ideal Home Show and said its latest purchase will benefit from being The en Awards recognise outstanding business and individual performance across the exhibition community and were attended by 750 of the industry's finest in 2011. The 2012 awards night is shaping up to be an even bigger and better event. Don't miss out on your opportunity to attend!Table bookings are now open for our gala ceremony at the west Hall, Olympia on 29 March. secure your tickets now at:exhibitionnews.co.uk/awardsbook your tickets to the event now!AWARDSEXHIBITION29th MARCH 2012OLYMPIA, LONDON

newswww.exhibitionnews.co.uk 7Fears for RHH's future as an expo venueThere are concerns for the future of the Royal Horticultural Halls (RHH)as an exhibition venue following news that its owner, the Royal Horticultural Society (RHS), has sold its Lawrence Hall to Westminster School for £18m. The terms of the sale are understood to safeguard the future holding of the society's four London Flower Shows, but no official word has been given on whether it spells the end of an era of the Royal Horticultural Halls as an exhibition venue. Headmaster Dr Michael Spurr confirmed Westminster School will turn the Lawrence Hall into a sports centre.The RHS plans to invest the £18m into horticulture and will also embark on a major fundraising campaign to raise a further £9m. The combined investment fund will allow the charity to make significant changes to the property over the next five years, which most agree is sadly in need of investment. "Our plans will help transform communities, add much needed scientific knowledge and safeguard horticulture for the benefit of future generations and the environment," RHS director general Sue Biggs said. The RHS also plans to redevelop the Lindley Hall and library to create a new space for a larger open-plan library and exhibition gallery. The sale triggered an emergency move by the ABTT Theatre Show. The event's director Roger Fox, confirmed the 2012 show will go ahead and was finalising a new location. He added he had not been informed about the sale of the hall until an RHH announcement on 20 December. "This announcement has come as a surprise for us and at a time when planning for the 2012 show was well advanced," he said. "Discussions to secure an alternative venue are already in progress, which we see as also an opportunity to offer improved facilities for our exhibitors and visitors."The ABTT Theatre Show enjoys a fantastic heritage. Although 2012 will be its 34th year and the first for many years in a new venue, it will remain a friendly and accessible event that continues to evolve and retain relevance to the contemporary theatre industry."Other shows with Lawrence Hall tenancy include Philatex and the Mind, Body, Spirit show.In BRIeFClarion helps problem gamblersClarion events has donated a four-figure sum to help support socially responsible gambling research, education and treatment. The money has gone to the GReaT Foundation to support research, education and treatment of problem gambling. Clarion events has a number of events featuring gambling in its Totally Gaming portfolio. ICe Totally Gaming show director Kate Chambers told en the exhibition has had 18,000 pre-bookings, up three per cent on last year. Clarion will make a further donation to the charity following its Totally Gaming Awards 2012. Jeffrey gets obeworld Travel Market (wTM) chairman Fiona Jeffery has received an OBe in recognition of her services to the travel and tourism industry. Her achievements include creating world Responsible Tourism day in 2008 for which she was awarded shine woman of the Year. she was also responsible for creating the Ministers summit. In 1998, Jeffery founded the Just a Drop water aid charity as a way to encourage travel and tourism companies to give back. Jeffery also helped to launch the Arabian Travel Market in 1992 and was among 984 people who were recommended to the Queen for inclusion in the 2012 new Year Honours list. executive head chef of The neC Group Paul Gould also received an OBe for services to hospitality. He has spent over 35 years with caterer Amadeus.amiando in the UKevent registration and ticketing company Amiando has launched into the UK market. The five-year-old company already operates in Germany, France and spain and will be based in London's Fetter Lane. Co-founded by a group of Internet entrepreneurs, Amiando has developed a software-as-a-service tool to control ticket sales, entry management and marketing online. In september 2011, the company started its new Facebook ticket shop. "we are the world's first company to offer ticketing and registration tools within two of the leading social networks," co-founder and CeO Felix Haas said. "A new base in London is an opportunity to enhance our client relationships."Centaur buys event and exhibiting ShowCentaur has bought the Event and Exhibiting Show from F2F Events to sit within its Marketing Week Live (MWL) portfolio. The show will be rebranded as the Live Marketing Show and staged alongside Centaur's other marketing events, which run simultaneously under the MWL moniker. Last year's exhibition was held at the Business Design Centre. "The Live Marketing Show fits exactly with our strategy to meet the needs of the UK's marketing community as the premier multichannel marketing event," said MWL portfolio director Paul MacDonald. "The inclusion of The Live Marketing Show is integral to the long-term vision of Marketing Week Live." F2F Events MD Austen Hawkins told EN the deal was done at the end of December. "It is fantastic news for the exhibitors as it is exactly where the show should be," he said. "In addition to the major buyers that Event and Exhibiting show has always attracted, by integrating the show into Marketing Week Live the exhibitors will have the incredible opportunity to now engage with an additional 13,000 marketers, all of whom are looking at innovative and integrated approaches to their marketing activity." The 2012 show will take place at Olympia on 27 and 28 June at Olympia's Grand Hall. It will run alongside Online Marketing Show, Data Marketing Show, In-Store Show, Insight Show, the Promotional Merchandise Show and Customer Motivation and Loyalty Show.The news came as Centaur revealed a summary of business for the six months to 31 December 2011, in which it anticipated trading to be in line with expectations for the current financial year. The group's half-yearly results are expected to be released on 23 February."We remain encouraged by what has been a good first half," chief executive Geoff Wilmot said. "While the economic outlook is challenging, we see strong potential across each of the business publishing, business information and exhibitions divisions and there remains a strong pipeline of potential acquisitions."