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EXHIBITION NEWSresearchYou know the market is looking up whenpeople start to talk about launchingshows again. Single Market Events, Brand Events, FreshRM and Tarsus are just some of the UK-basedorganisers looking to expand offshore as aresult of returning optimism and perceivedmarket opportunity. UFI's sixth GlobalExhibition Barometerpaints a more positivepicture for the exhibitionindustry over the coming 12months. ENtakes a look atsome of its key findings. Painting a betterpicture32MARCH 2011EXHIBITIONNEWS.CO.UKGlobal exhibition association UFI's latestresearch shows a strong upwards swingacross the global exhibition organisercommunity. Half of the 173 exhibition companiesresponding to its sixth Global ExhibitionBarometersurvey in December 2010 claimthe impact of the recession is now over.Many also forecast an increase in turnoverfor the first time since UFI began the surveyin 2008.That's not to say it's all rosy. Of those whoare still recovering their position, more thanhalf believe the industry will feel the impact ofthe recession until the third quarter of 2012.Not surprisingly, most of these temperedAmericasAsia-PacificEuropeMiddle East/AfricaWould you say the impact of the "economic crisis" on yourexhibition business is now over?June 2010December201014%Yes86%No52%Yes48%NoJune 2010December201058%Yes42%No61%Yes39%NoJune 2010December201020%Yes80%No23%Yes77%NoJune 2010December201043%57%YesNo71%Yes29%No

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