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INTERNATIONAL NEwswww.exhibitionnews.co.uk 13REED ACQUIRES BRAZIL EVENTSLATIN AMERICAReed Exhibitions' Brazilian campaign has been given fresh momentum with the acquisition of Equip'Hotel and its events in Sao Paulo and Recife. The transaction brings two of the country's leading hotel and hospitality events into the Reed portfolio, a move that follows the completion of the Alcantara Machado joint venture in January. Equip'Hotel, the largest hospitality show in Latin America, is set to achieve significant growth at its annual Sao Paulo event in September, benefiting from the strength of the hospitality sector. The terms of the latest transaction were not disclosed.HKCEC ATTRACTS NEW ORGANISERSThe Hong Kong Convention and Exhibition Centre (HKCEC) has confirmed five new exhibitions this year as a result of its business development strategy. The five new exhibitions will cover sustainable living, Indian property, antiques, frozen food and diving, and resort travel. Three of the exhibitions are being organised by Hong Kong-based companies, while the other two are from the US and the United Arab Emirates. Four of the five organisers are organising shows at HKCEC for the first time.The list includes Diversified Events Hong Kong's Frozen Food Asia in September 2012."We have developed a close partnership with HKCEC's management team [HML] since our company started our first event, Restaurant and Bar Hong Kong, 10 years ago," Diversified general manager Stuart Bailey explained. "Since then, we have successfully launched two other new ventures." HKCEC's new business is on top of about 100 longstanding exhibitions booked into the venue. The wins come in the face of expanding competition in Hong Kong.ASIACEFA TARGETS TALKS WITH EU The Central European Fair Alliance (CEFA) is targeting discussions with European Union committees as it looks to increase awareness of emerging exhibition platforms in underserved central European regions.At a press conference held in Vienna on 7 February, president of CEFA and Reed Exhibitions Messe Wien CEO Matthias Limbeck, chairman of the CEFA General Assembly and of the board of directors at Messe M√ľnchen GmbH Klaus Dittrich, and CEFA general secretary Franz Reisbeck introduced the alliance's tasks for 2012. Core issues this year are cooperation with EU committees and the continued expansion of communication measures for CEFA's members, as well as expanding membership, training and education seminars."The expertise of CEFA in the central and south-eastern European markets and the cooperation of its members has facilitated the creation of modern exhibition platforms acknowledged by the respective industries looking to integrate these regions in their business plans," said a spokesman.CEFA is also working on a new initiative aimed at expanding bilateral cooperation to include external organisations and institutions encouraging export activity, various sector-related clusters chambers of commerce and universities. Titled the CEFA 2020 concept, the initiative sets out to enhance internal and external communication by opening discussions on important specialist issues such as activities in the Danube Basin economic region and challenges facing the expo industry in the Danube/Alps/Adriatic regions.The next CEFA Experts Meeting (CEM), which expands the knowledge of specialists in the member expo organisations, will be held on the 22 and 23 November 2012 at Hungexpo in Budapest, as a themed 'European Union Danube Strategy'. EUROPEadnec UnVeILS neW cOnVenTIOn cenTReThe Abu Dhabi National Exhibitions Company (ADNEC) has announced the launch of the ICC (International Convention Centre) in Abu Dhabi.The ICC is a rebrand of the Abu Dhabi Hall and designed to aid plans to attract large-scale international conventions and association events to the venue. "ADNEC has an important role to play in achieving the vision for the emirate outlined in Abu Dhabi's Plan 2030," said ADNEC MD His Eminency Ali saeed Bin Harmal Al Dhaheri. "we continue to seek out new opportunities to raise Abu Dhabi's international profile as a destination for major events; the creation of ICC Abu Dhabi is another step in this direction."The ICC announcement came ahead of the world Ophthalmology Congress 2012 held at the ADNEC venue from 16 to 20 February. The event was expected to attract 12,000 delegates, according to ADNEC's chief sales and marketing officer Humaid Al Dhaheri.UAEIaee LaUncheS expO jOb anaLySIS SURVeyThe International Association of Exhibitions and Events (IAEE) is embarking on what it claims is the first job analysis of the practice of exhibition management.The survey invitation has been emailed to 10,640 people and is aimed at creating a definition of exhibition and event industry core competencies for exhibition management. According to the IAEE, the job analysis procedures the study is based on are designed to obtain detailed information about the tasks performed within a specific profession and the essential knowledge and skills needed to perform those tasks successfully.The association said the survey results will be used as a basis for IAEE education, the Certified in Exhibition Management (CEM) Learning Programme, an Art of the Show textbook and future learning platforms. The initiative is being overseen by a dedicated job analysis taskforce chaired by general manager of VP International Jennifer Hoff, in conjunction with testing services provider Prometric.USA