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CEVA ShowfreightUnit 3A, National Exhibition CentreBirmingham, B40 1PJUnited Kingdom Tel: +44 (0)121 782 8888 Mobile: +44 (0) 7900 165 279Fax: +44 (0)121 782 2875mark.bristoll@cevalogistics.comAEO Excellence Awards Winnerswww.cevalogistics.com2011 - Official Contractor / 2011 - Supplier Teamwe can certainlyhelp with one of them

MARCH 2012www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this monthPeople and issues18  IntervIew Ocean Media Group's returning owner David Moran on why he doesn't do plans and his motives for buying back the company22  reSeArCH A global UFI survey outlines economic trends for 2012 Industry watch29  venUe wAtCH Olympia marks its 125th birthday in style with a revamped West Hall as part of its new attractions 35  IndUStry vIewESSA's Chris Skeith outlines how members can share best practice37  BUSIneSS CLInIC Tips on how social media can provide year-round engagement for visitors, plus key business wins40  yOUr SAy Shell schemes, the benefits of face-to-face and your top tweets43  eXHIBItIOn LIFeAll the latest people moves 44  GALLeryThe Event Production Show takes centre stage this month in our packed picture gallery 46  LASt wOrdLatest news and views06  tOp newS StOrIeS13  InternAtIOnAL newSReed adds another purchase to its Brazilian portfolio, and more16  SHOw CASeIn an exclusive interview, UBM's Built Environment chiefs reveal why they spent big on Ecobuild 21  FOOd FOr tHOUGHtHow are organisers preparing for a possible double-dip recession?29 Global exposureOverseas sales agents could help expand your show's range of international exhibitorsVirtual realityOrganisers are getting on-board the hi-tech possibilities of virtual events. EN looks at the new possibilities offered by digital platforms 24 ?33