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page 48 7Franchise show organisers dispute datesA franchise event organiser has slammed a rival firm for scheduling its two new shows this year on the same dates. The fourth edition of the Franchise Show, run by The Prysm Group, was held at Excel London on 24 and 25 February, the same two days Venture Marketing Group (VMG) chose for its debut edition of its National Franchise Exhibition at The NEC in Birmingham. The Prysm Group's next Franchise Show at Earls Court on 7 and 8 September also clashes with VMG's Franchise Opportunities Live, scheduled to take place at The Gallery Rooms at the Hilton hotel in Heathrow's Terminal 5. The Prysm Group's marketing communications director Tom Borthen claimed the date clash was to the detriment of the industry and exhibitor choice. "It is disappointing that exhibitions are portrayed negatively because of stunts like this but we are very confident in our product as the definitive franchise exhibition," he said. "We remain unwavered in our commitment to get on with the job in hand and deliver a top-class event that the franchise industry can be proud of and exceeds our visitors' expectations."In response to the claims, VMG said it has run exhibitions in the sector for 20 years and that its shows have the accredited backing of the British Franchise Association. "The National Franchise Exhibition in February is one of two new events VMG has launched this year and now forms part of our highly successful portfolio of franchise exhibitions and other media," said VMG MD John Hancock. "VMG hosts the official events supported by the industry association, and franchisors can exhibit safe in the knowledge they are part of a high-quality exhibition showcasing their business alongside other accredited franchises. Likewise, visitors can have confidence the exhibitors they meet have been professionally vetted." The battle has attracted industry debate on business networking website LinkedIn. Carl Reader, from chartered accountants D and T, said the conflict makes it harder for the firm to justify exhibiting at either show, while head of manufacturing at Lloyds Banking Group Richard Holden questioned the opportunity for choice.In BrIeFHIC battles lossesHarrogate International Centre (HIC) will outsource further jobs and put a stronger focus on corporate events in a bid to offset record losses. The latest financial forecasts predict a loss of at least £1.5m in the next 12 months on top of £941,000 for the current financial year. The venue is owned by the Harrogate District Council and has just emerged from a round of cuts that saw its 100-strong workforce halved. The HIC has also seen a drop in the number of events from 77 in 2010/11 to 64 and expects 54 to be staged at the venue during 2012/13. WI-FI group plansThe exhibition industry's three major associations have committed to an industry-wide education process to ensure wi-Fi services at exhibitions can meet the connectivity demands of organisers, exhibitors and visitors. A technical working group established last year by the AeO, essA and AeV met at the event Production show in February to debate wi-Fi services. The three associations reported back on research projects following the working group's inaugural encounter last year. The AeV surveyed member venues to ascertain the current provision, management and intent to upgrade. essA presented management examples on variables at large and small, indoor and outdoor events and the AeO sampled exhibitors, organisers and visitors on current needs, future trends and opportunities. The group meets again in May.Mps Meet WItH events IndustryMembers of Parliament met with high profile members of the UK events industry at a dinner as part of the Britain for events campaign on 2 February. The dinner brought 25 industry representatives and five MPs together including All Party Parliamentary Group for events chair nick de Bois and was intended to help create a closer partnership between government and the events industry to increase the international competitiveness of UK events. Attendees included excel London's Kevin Murphy, Confex's Jonny sullens and the seCC's Ben Goedegebuure.reed and ITe Group report revenue riseReed Exhibitions and ITE Group have reported double-digital revenue increases over the last 12 months. Reed Exhibitions' 2011 launch spree has been accompanied by a return to form for the world's largest organiser, posting 10 per cent revenue growth and creating 43 new events. Despite a shortfall resulting from biennial cycling, underlying revenue grew 10 per cent, with growth in all geographic sectors. In Europe, underlying revenue grew six per cent, excluding biennial cycling, with television programming show Mipcom and retail real estate event Mapic performing particularly well. Real estate event Mipim, the organiser's largest show, also returned to growth after experiencing a decline in 2010. In North America, Reed's underlying revenues grew 16 per cent with strong performances across a wide range of events. Outside Europe and North America, underlying revenue growth was 13 per cent, excluding biennial events, with particularly strong growth reported in China, Brazil, Russia and the Middle East. New launch activity was accelerated and Reed made a number of acquisitions that have increased its presence in high-growth markets. These included Multiplus, serving the biofuels industry, and Expo Seguridad, extending its security sector portfolio into Latin America.Revenue at international exhibition organiser ITE Group, meanwhile, rose by more than 50 per cent in the last 12 months, according to an interim management statement. Total revenue between 1 October to 31 December was £31m, up from £20.5m year-on-year. This period includes revenues from events acquired during the previous 12 months. On a like-for-like basis, quarterly revenues are up 17 per cent. In November, ITE purchased the exhibition assets of Ukrainian organising business Autoexpo for US$6m (£3.8m). The portfolio of 10 exhibitions includes SIA, the Kyiv International Autosalon, and shows operating in ITE's core sectors of travel and tourism, building, construction, oil and gas. As at 24 January 2012, ITE Group had contracted £113m in revenue for the current financial year, eight per cent ahead of last year on a like-for-like basis.

patents platform launchedAn online platform that enables organisers and owners of patents and trademarks to auction their products and product rights has been officially launched by a new London firm. IPR Connections claims it has created the first comprehensive global trading site for owners of exhibition brands as well as other intellectual property, trade marks, designs, domain names and new products. According to IPR Connections founder and exhibition industry veteran Roger Shashoua, the company was formed around the need to bridge the gap between patentee and industry. Shashoua first entered the patent market in 1972. "This will fundamentally assist how inventors, companies, research institutes and other holders of IP, or their attorneys and agents, assign, license, sell and acquire IP rights worldwide," he said. The new company will provide a direct route for organisers and other corporations, as well as developers media 10 buys ecoVelocityMedia 10 has acquired a majority stake in low-carbon motor show EcoVelocity from organisers IGME. The consumer show will now be co-located as a separate event alongside Media 10's Grand Designs Live at Excel London from 5 to 13 May. EcoVelocity was launched by the former organisers of the British Motor Show under the IGME company masthead last year and debuted at Battersea Park news8 September. The show maintains a media partnership with the Metro newspaper. Media 10 MD Lee Newton said the audience of EcoVelocity and Grand Designs Live are closely matched and expected the new acquisition to offer significant long-term growth. "We recognise that homes and cars are two of the most important and high-value purchases in most people's lives and by bringing the two shows together under one roof, we provide eco-conscious visitors with the best of both worlds and great value for their ticket price," Newton said. As part of the deal, EcoVelocity event director Giles Brown and his marketing manager have joined the Media 10 team. "What started as a joint promotion discussion quickly became a realisation that we could develop something to be much greater than the sum of individual parts," Brown said. "This helps resolve the age-old conundrum of how to attract affluent motorists who don't attend other car shows as well as the holy grail of us organisers - attracting female car buyers to visit." Last year's launch EcoVelocity attracted 7,000 visitors.Clarion at EvEntCityLive mixes with digital at Excelexcel London is staging a new event on live and online technology aimed at highlighting innovative solutions in social media. Digital London, expected to attract 40 exhibitors and organised by Maven-Cast, Is a hybrid event that aims to pull together experts from all areas of the technology world for a two-day exhibition and conference. Conference sessions include 'Innovation in Play, Games and social Media' and 'Physical Things, Digitally Connected'. The summit element aims to look at the use of social media in business events and provide solutions to a host of related technology problems. Digital London takes place on 13 and 14 March.Event Production Show resultsOcean Media Group's event Production show and co-located UK Venue show at Olympia have reported a nine per cent visitor increase. The two shows attracted 3,946 attendees (unaudited) from 1 to 2 February, compared to last year's 3,612. The end result is less than the initial 5,000 visitors predicted as a result of the addition of the launch UK Venue show. "we recognised from the outset that the event has a finite market and were keen to maintain the quality and targeted nature of our buyers," event Production show event manager sarah Brownlee said. "This tactic has been proven and demonstrated by the quality of enquiries that exhibitors received across the shows." UK Venue show exhibition director Tanya Cohen said the launch event met its objective to provide a focused venues exhibition for the corporate events industry. UBM buys into 4GUBM has acquired one of the largest independent telecoms and wireless events in the Us market on behalf of its UBM Techweb arm. The organiser picked up the annual 4G world telecoms and wireless trade show from Yankee Group Research for an undisclosed sum. The acquisition is expected to yield revenue exceeding the figure UBM paid for it in its first full year of ownership. UBM hopes to capitalise on the 2.5bn 4G subscribers forecast for 2016.Clarion events has labelled its first two co-located shows at eventCity in Manchester successes.The relocated Manchester Caravan and Motorhome show reported a 42 per cent year-on-year visitor increase at its new home to 31,489 from 19 to 22 January. This included 8,000 on its opening day, more than double that recorded in 2011. The Caravan and Motorhome show was formerly held at Manchester Central but relocated this year in order to increase floor space by 50 per cent. Clarion show director sam north confirmed the organiser's intention to return to eventCity in 2013 and said 70 per cent of this year's exhibitors have rebooked for next year. The co-located Destinations show recorded 22,693 visitors through its doors, an 89 per cent rise on the previous year's attendance at The neC in Birmingham. of new products and other holders of patents and trademarks, to connect through licenses with partners worldwide. This means organisers can sell their brands into other geographic regions where they can be picked up by local businesses and developed under caveats (quality guarantees and so on) agreed with the seller. According to Shashoua, approximately £1.3 trillion will be spent on new technology, patents, new products and processes by 2020, which he called the "life blood" of corporate growth and development. "Companies worldwide are now seeking to monetise their patent portfolio as part of their corporate plans and funding," said Shashoua. "These activities provide a fertile market for registration and offers for sale or licence through IPR Connections." The auction site will be supported by the first online IPR Connection Patent Conference and Expo, where companies can exhibit their trademarked brands, patents and services, and discuss the latest developments with selected patent buyers and investors from the US, Europe and beyond. The development of the Internet and web-based tools and processes has, stressed Shashoua, enabled the functions of IP application and registration and the transfer of information to be conducted electronically so that the brand exchange services envisaged by Shashoua 40 years ago can be provided securely with automated administration.