APRIL 2012www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this monthPeople and issues20  IntervIew Why Informa exhibition chief Peter Hall is looking beyond UK shores30  PrOFILe GES president Steve Moster tells EN how its UK arm Melville continues to drive technological advances for organisers Industry watch36  BusIness CLInICTips to market your event internationally, social media studies plus key business wins39 Industry vIewAEV chair Kathryn James reports on how members are starting to connect on Wi-Fi issues41  yOur sAy The issues of cutting stand prices, top tech developments, and tweets43  eXHIBItIOn LIFeAll the latest people moves44  GALLeryOrganisers took time out from the bustle of International Confex to enjoy a drink, courtesy of EN 46  LAst wOrd reality star Amy Childs and a selection of some of the world's more unusual exposLatest news and views06  tOP news stOrIes13  InternAtIOnAL newsTarsus grows group revenues and UBM forms a Turkish alliance 18  sHOw CAseWe look at the model progress made by the UK's fashion trade shows in a tough retail climate23  FOOd FOr tHOuGHtHow are organisers attracting the next crop of talent into exhibitions?18 Asian explorationFive East and South East Asian venues are looking to make their mark in 2012 by attracting greater international businessIndustry impactEconomists have compiled a report on behalf of promotional body FaceTime into the multi-billion pound influence of the exhibition industry. EN presents the first in-depth look at the findings26?33

CEVA ShowfreightUnit 3A, National Exhibition CentreBirmingham, B40 1PJUnited Kingdom Tel: +44 (0)121 782 8888 Mobile: +44 (0) 7900 165 697 Fax: +44 (0)121 782 2875dean.wale@cevalogistics.comwww.cevalogistics.comAEO Excellence Awards Winners2011 - Official Contractor / 2011 - Supplier Teamthe building blocks for a smoothly run show