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contents exhibition maY 2011 3ContentsWhat you can't afford to miss this month:35 industry viewpointThe AEV's Graham Stephenson looks at the value of face-to-face marketing37 sales Simon Naudi on how salespeople can challenge themselves to maximise their value38 market watch Latest business wins and a look at recent share performance 41 letters page Your views on the hot topics of the month44 galleryPictures from the recent Ideal Home Show and IFE event46 breakdownA light-hearted look at the last month in exhibitions6-10 top news stories13 international newsSweden unveils new venue, Japan hits back over tsunami coverage, US events pull hits snag in Chicago15 dealmakersSteve Monnington delves into international mergers and acquisitions16 head-to-headShow branding: Is there a sure-fire recipe for a successful show brand?18 interviewSpotting market growth: EN talks to Tarsus Group MD Doug Emslie about emerging markets and looking after visitors21 researchThe Facts 2011: Phil Soar analyses the latest report on the state of the exhibition community28 back to basics Advice on what makes a good show floorplan31 sustainability feature EN looks at how the exhibition organisers can improve their sustainability credentialsMike Trudeau investigates the increase in regional venue space and its effect on the exhibition marketLatest news and viewsPeople and issuesindustry watch24 venue report