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exhibition news gallery44 maY 2011 exhibitionnews.co.ukideal home show 2011 lives up to reputationThis year's Ideal Home Show drew 270,000 visitors (pre-audit) up from 250,000 in 2010, proving Media 10's combination of celebrity, home glamour and features are a strong combination. home from home: media 10 sets up shop in earls courtLeft: "shock horror: english kitchen wins overseas interest!"below: "see, it says apply liberally - as recommended by Jamie oliver."iFe descends on excel LondonFresh RM's IFE 2011 for the food and drinks sector took place at Excel London in March and included a special hosted buyers programme to meet the LOCOG team. Below are highlights from the show floor.above: "waiter, what's this fly doing in my olives?""stuffing itself madam."