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news EXHIBITION NEWSEXHIBITIONNEWS.CO.UK MAY 2011 7Exhibition organiser Centaur Media has acquired expatriate information and events business, The Forum for Expatriate Management Ltd (FEM), for £2.5m.The company is based predominantly in the UK and runs a web-based community of HR professionals responsible for managing expatriates within international corporates. FEM also organises exhibitions and regional networking events for its international membership of 5,500 professionals and suppliers. The business runs two major events in the UK and two in the US, in addition to many smaller regional events run through local chapters.FEM's two vendors, Brian Friedman and Nigel Ayres, will remain with the business and all FEM staff will relocate to Centaur offi ces in London. The fi nal purchase price is subject to FEM's profi ts in the 12 months ending June 2013 and is capped at £6.75m. In the year to 31 December 2010, the company generated £1m in revenue and pre-tax earnings of £400,000."FEM serves a community which is closely linked to that of compensation and benefi ts professionals, which is a core market for Centaur," Centaur CEO Geoff Wilmot said. "There are further synergies with our portfolio of business travel shows." Friedman said joining Centaur would provide the infrastructure to grow existing activities.London Mayor Boris Johnson has launched London and Partners, the city's new promotional body. London and Partners brings together Visit London, Think London and Study London, which were previously responsible for bringing tourism, investment and international students respectively. The new organisation will promote both leisure and business tourism, foreign investment and business growth as well as attracting major events, conferences, exhibitions and international students. The board, headed by interim chair Dame Judith Mayhew Jonas, includes Excel CEO Kevin Murphy.Centaur buys expat and HR event businessNEC announces £120m event complex plansReport: Trade show recovery ahead of consumer eventsA new report on UK events suggests recovery is underway for UK trade shows while the decline of consumer events continues.The Facts 2011 report, compiled and written by Vivid Interface using information from 650 UK events, found UK trade events have almost arrested their annual decline and reported a 1.4 per cent attendance dip in 2010 compared to 8.2 per cent in 2009. Trade events that provided Vivid with fi gures on gross hall space booked at exhibition venues also showed organisers booked 5.8 per cent less space on average in 2010, compared to 8.5 per cent less space the previous year.However, net hall space booked at trade events increased 7.1 per cent in 2010, an indication of more economic use of hall space.The consumer sector fared slightly worse, with attendance decline falling to 3.6 per cent from 2.9 per cent in 2009. However, gross hall space booked at consumer events did improve, reducing its decline from 4.2 to 1.5 per cent."When examining our statistics and arriving at The NEC Group hopes to have a new £120m entertainment complex open under its management by the end of 2013 after unveiling plans at the LG Arena.NEC Group chief executive Paul Thandi showcased the plans, in conjunction with Genting Casinos' Resorts World, to develop land between the LG Arena and the Crowne Plaza Hotel during a special briefi ng last month. Subject to planning permission and a 'large' casino licence from Solihull Council, it is looking 3.6% Year-on-year decline in consumer show visitorsany conclusions, it is essential to focus on like-for-like numbers," Vivid Interface MD, Geoffrey Dixon said. "In other words, to look at events which ran in both 2009 and 2010 and which have provided historically reliable information." According to Dixon, these fi gures apply to more than 300 events encompassing almost per cent year-on-year compared to 0.7 per cent.all the largest events. The average number of exhibiting companies at trade shows increased two consumer shows, which declined by Check out Phil Soar's analysis on The Facts 2011 research on page 21London's new promotional body unveiledto build a seven-storey, 55,000sqm Resorts World entertainment complex including a conference centre and banqueting facilities.NEC Group chief operating offi cer John Hornby said the proposed conference venue would hold up to 1,000 for dinners and 600 delegates for a fl at fl oor event. A council decision is expected at the end of May after local elections. "The new entertainment complex project will drive us back into the profi le where we used to be: The No.1 destination for exhibitions and conferences in Europe," Thandi said. The new conference and banqueting centre will also be able to house awards and banqueting events that are exhibition-led and not just those led by the International Convention Centre in the centre of Birmingham, Thandi said. A four or fi ve-star hotel and spa is also in the works.Thandi said casino operator Genting's £120m investment followed £29m already spent on the LG Arena and claimed the venue was now "the second most competitive arena in the UK after The O2". The casino planning permission and licence, Thandi noted, represented the third stage of development and would enable The NEC to become a 24/365 destination.

exhibition news news8 maY 2011 exhibitionnews.co.ukThe UK arm of Diversified Business Communications, organiser of the Natural and Organic Products Europe exhibition in London, is launching an edition in Swedish city Malmö's new venue Malmömässan.Diversified UK MD Carsten Holm said Scandinavia is the highest consumer of organic products per head anywhere globally and regularly provides a substantial contingent at the London Olympia event, which was home to 8,000 visitors and 500 exhibitors this year.Finding a location for the new event initially proved problematic, as exhibitor demand was great in both Sweden and Denmark. However, Malmö's proximity to Copenhagen international airport and the Öresund Bridge, which links both countries - provided the ideal location. The new event runs from 10 to 11 October 2012. Diversified to launch Swedish organics eventbrintex builds up bigger public sector businessBrintex has acquired the Road Expo shows from Faversham House to increase its programme of traffic and transport events. Road Expo Scotland and Road Expo Ireland are held annually and biennially respectively. Brintex MD Malcolm Taylor said both events will complement its existing show line-up including Traffex and improve the organiser's Scottish and Irish presence. Brintex also runs series of annual European exhibitions and London motor shows tip top audience attendanceTwo London-based motorshows are confident of drawing strong visitor attendance in 2011 despite the loss of the historic British International Motor Show. Motorexpo Ltd expects its 16th annual Motorexpo in Canary Wharf with a 200-strong exhibitor line-up and interactive features will attract 400,000 visitors. New content includes a Drive the Future area, which gives visitors the opportunity to test low-carbon options. Land Rover will also offer a man-made driving course on challenging terrains. Motorexpo London takes place in June and will be supported by the Society of Motor Manufacturers and Traders.Motorexpo marketing director Chris Coleman-Brown said the organiser's decision to keep a free entry policy ensured steady visitor growth over the past 15 years. "Manufacturers naturally expect to get the maximum return for committing to an exhibition, and Motorexpo gives them access to Canary Wharf's very broad audience demographic," he said. Motorexpo could face some UK competition however after the launch of The Metro and IMIE's EcoVelocity show in September. The event will run at Battersea Power Station and is being organised by International Motor Industry Events, which formerly ran the British International Motor Show.EcoVelocity is targeted at visitors interested in greener, low-carbon transport and exhibitors will include major car manufacturers. The four-day event will include several interactive experiences.congresses under the Intelligent Transport Systems brand. Meanwhile, Brintex claims its biennial Traffex, Parkex and Street Design exhibitions continue to deliver a quality audience and extended exhibitor line-up despite challenges facing the sector. The 25th anniversary edition of Traffex was at The NEC in March and attended by 9,000 visitors."Everyone is aware of the challenges ahead and the immense cost pressure the industry is under, and yet exhibitors still value the event and visitors, who are increasingly coming from across Europe, take the time to meet them," event director Bill Butler said. Likewise, Brintex's annual PlayFair exhibition for manufacturers of outdoor play equipment and area is more significant than ever following the Government's decision to axe sector funding.The 2011 edition of Brintex Events' annual outdoor show, held at Stoneleigh Park in Coventry in June, has grown steadily over its previous three editions and spanned more than 12,000sqm in 2010. However, as part of the October 2010 Government cutbacks, council funding for playgrounds has been considerably reduced. This has raised concerns about the future of several exhibitors who signed contracts on the back of the Labour Government's £235m commitment to build and improve 3,500 of the UK's outdoor childrens' play areas. According to PlayFair event manager Ray Baxter, three editions of PlayFair have given the show sufficient time to gain a strong reputation for delivering a targeted and relevant audience."In these difficult times for playground equipment manufacturers, they see the value of continuing to support the best trade show for their market in the UK," Baxter told EN.