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exhibition news news8 maY 2011 exhibitionnews.co.ukThe UK arm of Diversified Business Communications, organiser of the Natural and Organic Products Europe exhibition in London, is launching an edition in Swedish city Malmö's new venue Malmömässan.Diversified UK MD Carsten Holm said Scandinavia is the highest consumer of organic products per head anywhere globally and regularly provides a substantial contingent at the London Olympia event, which was home to 8,000 visitors and 500 exhibitors this year.Finding a location for the new event initially proved problematic, as exhibitor demand was great in both Sweden and Denmark. However, Malmö's proximity to Copenhagen international airport and the Öresund Bridge, which links both countries - provided the ideal location. The new event runs from 10 to 11 October 2012. Diversified to launch Swedish organics eventbrintex builds up bigger public sector businessBrintex has acquired the Road Expo shows from Faversham House to increase its programme of traffic and transport events. Road Expo Scotland and Road Expo Ireland are held annually and biennially respectively. Brintex MD Malcolm Taylor said both events will complement its existing show line-up including Traffex and improve the organiser's Scottish and Irish presence. Brintex also runs series of annual European exhibitions and London motor shows tip top audience attendanceTwo London-based motorshows are confident of drawing strong visitor attendance in 2011 despite the loss of the historic British International Motor Show. Motorexpo Ltd expects its 16th annual Motorexpo in Canary Wharf with a 200-strong exhibitor line-up and interactive features will attract 400,000 visitors. New content includes a Drive the Future area, which gives visitors the opportunity to test low-carbon options. Land Rover will also offer a man-made driving course on challenging terrains. Motorexpo London takes place in June and will be supported by the Society of Motor Manufacturers and Traders.Motorexpo marketing director Chris Coleman-Brown said the organiser's decision to keep a free entry policy ensured steady visitor growth over the past 15 years. "Manufacturers naturally expect to get the maximum return for committing to an exhibition, and Motorexpo gives them access to Canary Wharf's very broad audience demographic," he said. Motorexpo could face some UK competition however after the launch of The Metro and IMIE's EcoVelocity show in September. The event will run at Battersea Power Station and is being organised by International Motor Industry Events, which formerly ran the British International Motor Show.EcoVelocity is targeted at visitors interested in greener, low-carbon transport and exhibitors will include major car manufacturers. The four-day event will include several interactive experiences.congresses under the Intelligent Transport Systems brand. Meanwhile, Brintex claims its biennial Traffex, Parkex and Street Design exhibitions continue to deliver a quality audience and extended exhibitor line-up despite challenges facing the sector. The 25th anniversary edition of Traffex was at The NEC in March and attended by 9,000 visitors."Everyone is aware of the challenges ahead and the immense cost pressure the industry is under, and yet exhibitors still value the event and visitors, who are increasingly coming from across Europe, take the time to meet them," event director Bill Butler said. Likewise, Brintex's annual PlayFair exhibition for manufacturers of outdoor play equipment and area is more significant than ever following the Government's decision to axe sector funding.The 2011 edition of Brintex Events' annual outdoor show, held at Stoneleigh Park in Coventry in June, has grown steadily over its previous three editions and spanned more than 12,000sqm in 2010. However, as part of the October 2010 Government cutbacks, council funding for playgrounds has been considerably reduced. This has raised concerns about the future of several exhibitors who signed contracts on the back of the Labour Government's £235m commitment to build and improve 3,500 of the UK's outdoor childrens' play areas. According to PlayFair event manager Ray Baxter, three editions of PlayFair have given the show sufficient time to gain a strong reputation for delivering a targeted and relevant audience."In these difficult times for playground equipment manufacturers, they see the value of continuing to support the best trade show for their market in the UK," Baxter told EN.