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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYMAY 2012BUSINESS CLINICAMR International's Jonny Baynes on the value challenge P43 facing exhibition organisers as visitor time declines; Stoneleigh's Ian Pegler's best and worst; how to make sales now; winning business; the latest apps research and plenty moreMARK SHASHOUA: "WHAT HAS CHANGED IN OUR INDUSTRY ARE THE VISITORS; THEY ARE MORE DISCERNING ABOUT WHICH EXHIBITION OR EVENT THEY GO TO" P18 IMEX'S RAY BLOOM: "A WELL-PLANNED HOSTED BUYER PROGRAMME OFFERS A GUARANTEE OF BOTH HIGH-QUALITY AND PLANNED NUMBERS TO A SHOW" P20 www.exhibitionnews.co.uk 1i2i Events Group MD says Emap restructure is for global growthChanges at i2i prompt sale talkINDUSTRY EXPANSIONMash Media launches new Industry Expansion Initiative to foster growth across the exhibition community P7 A DIFFERENT BEATEN profi les fi ve innovators in the live events space and fi nds out why doing things differently can pay off P34 MAKING IT WORKIn this case study series, Steve Monnington investigates how to secure success after acquiring a show or organiser P17 The MD of i2i Events Group has claimed Emap's restructure and rebrand is geared towards international expansion and not the immediate sale of the company's live event assets.Emap split its business operations into three distinct operating companies on 28 March covering events, customer insight and publishing. The move saw events division Emap Connect, which accounts for 44 per cent of total turnover, rebranded i2i Events Group with an increased focus on global growth.The overarching company has been rebranded to Top Right Group. Only the publishing arm will retain the Emap moniker. The split has been seen by many as an indication that the company is gearing for sale.Alex DeGroote, media analyst at Panmure Gordon, said Emap's three-way breakup is to optimise performance in the near term, with a longer-term goal of preparing for disposal. "Emap was a FTSE 100 company, it's high profi le, highly profi table, familiar and highly saleable. It has good exposure in strong verticals and its B2B business is, on the whole, doing well," he said. DeGroote underscored the attractiveness of the UK events sector, and said cashfl ow is better now than it's been for four or fi ve years."Companies such as Reed, UBM, Informa and DMGT are all well-liked and have good exposure to this key business segment," he continued. "Once again, they are looking to pursue growth through acquisition. You can buy an event here, an event there, or more attractively you can acquire a whole portfolio of events."What's good about live events from an investor perspective is that they are highly cash generative."Shashoua said selling was not the reason for Emap's restructure. "We have to be completely focused on the industries we serve. Having three separate companies is the best way to grow," he said. "Ultimately, we are owned by a private equity group and eventually things are put up for sale. But that's not why we did this. This is about allowing us to grow faster."- Check out EN's interview with Mark Shashoua on page 18.INSIDEEN AWARDS 2012We present this year's winners and the highlights from the Exhibition News Awards at Olympia's West Hall P27 

CEVA ShowfreightUnit 3A, National Exhibition CentreBirmingham, B40 1PJUnited Kingdom Tel: +44 (0)121 782 8888 Mobile: +44 (0) 7900 165 697 Fax: +44 (0)121 782 2875dean.wale@cevalogistics.comwww.cevalogistics.comAEO Excellence Awards Winners2011 - Official Contractor / 2011 - Supplier TeamExhibition News Awards Winners: 2012 - Best Supplier to ExhibitorsA burst of thanks to the industry