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CEVA ShowfreightUnit 3A, National Exhibition CentreBirmingham, B40 1PJUnited Kingdom Tel: +44 (0)121 782 8888 Mobile: +44 (0) 7900 165 697 Fax: +44 (0)121 782 2875dean.wale@cevalogistics.comwww.cevalogistics.comAEO Excellence Awards Winners2011 - Official Contractor / 2011 - Supplier TeamExhibition News Awards Winners: 2012 - Best Supplier to ExhibitorsA burst of thanks to the industry

MAY 3CONTENTSWhat you can't afford to miss this monthPeople and issues18  IntervIew Mark Shashoua, head of the newly branded i2i Events Group, tells how the group is restructuring for global success25 reSeArCH The first in a new series of research pieces looks at metrics to help exhibition organisers measure visitor interest 34  mAIn feAtureWe profile five pioneers of the live events game who have set out to bring a different brand of business benefits to their customersIndustry watch17  m&ASteve Monnington investigates how to maximise success after the merger or acquisition is done 43  BuSIneSS ClInICAMR on measuring the value of visitor time, sales tips, business wins, and Stoneleigh Park's Ian Pegler shares his best and worst47  InduStry vIewAEO chairman Stephen Brooks reflects on how the industry has changed in the last two decades 48  yOur SAy The battle between large and small suppliers, sustainability awareness and your top tweets53  eXHIBItIOn lIfeAll the latest people moves54  lASt wOrdLatest news and views06  tOp newS StOrIeS15  InternAtIOnAl newSFood show Alimentaria overcomes Spanish general strike, ITE adds to its Ukrainian portfolio, and more20  fOOd fOr tHOuGHtGetting in the right hosted buyers22  SHOw CASeGadget Show Live's event director puts his feet up from his 300-mile charity walk to explain its success22 Pole positionThe home of the British Grand Prix has roared off the starting blocks with its new Silverstone Wing, which is set to move into a higher gear as an events venue Glittering prizeA four-page special of the sparkling moments from our annual awards at Olympia's new West Hall27 ?39