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FEATURE36 www.exhibitionnews.co.ukCHILDREN AND CHARITYEVENT: THE BIG BANG FAIRDIRECTOR: JEREMY BUCKLECOMPANY: ENGINEERINGUKLAUNCHED: 2009Jeremy Buckle's events resume extends across three continents and incorporates a host of live formats, theme parks and television. He claims his big break came when he convinced The Jerry Springer Show to do fi ve pay per view episodes of the TV programme live in Australia during a singles dating event on Valentine's Day. "It was the ultimate love gone wrong headline act that took the dating website global," he claimed. Buckle is now the driving force behind The Big Bang Fair, an event started by a collection of professional institutions led by EngineeringUK that aims to inspire young people to pursue careers in science, technology, engineering and mathematics (STEM). The annual event debuted in March 2009 as part of the National Science and Engineering Week and now includes 12 regional events held in June/July across the UK.Buckle was instrumental in overhauling the format and experience, launching The Big Bang Fair successfully to 23,500 people in Manchester in 2010. "In 2011 we came to Excel London with 29,500 people and in Birmingham this year we took The Fair to over 56,000 people," he said. "We have support from a large array of engineering and technology fi rms including BAE Systems, Shell, Siemens and Rolls-Royce." As an event specialist, Buckle said he faced an uphill battle convincing a group of not-for-profi t organisations to become event-enabled and focused on delivery. At the same time, the digital era and social media enabled the events team behind The Big Bang Fair to bring in different elements to make a more interactive event. "This has meant rewriting the way it is delivered, and making a system and a process that works for our organisation," Buckle explained. "We ask ourselves what is the ultimate outcome and then challenge why that really won't work. The end result is the realisation that anything is possible, especially in a challenging marketplace where everyone from suppliers to clients and venues are all hungry for business and looking at things differently to be competitive."We have not followed templates or formulae from the event industry. My previous experience in television and theme parks has enabled me to bring elements that work in those formats to engage young people through The Big Bang Fair."For Buckle, success comes down to an independent evaluation of impact to the learner, and retention of key messages. "Did we change their perspectives on STEM and are they changing their subject choices to STEM? That's our real driver," he said. To this end, The Big Bang Fair has begun expanding its regional fairs portfolio to accommodate smaller local fairs. "This expansion of our nationwide series of fairs 'near me' is central to my vision that by 2020 every secondary school student in the UK will be directly engaged or know someone who is engaged in The Big Bang programme," Buckled continued. Ultimately, The Big Bang Fair is unique because it's doing something no one else does, he claimed."We recognise the old rules don't apply, so we make them up as we go along," Buckle added. "Adaptability to the changing landscape, understanding our target audiences and a dynamic cross platform brand are key."

managerA Wenger OBEsecretaryD Mileschief financial officerS W Wisely ACAAUDITORDeloitte LPChartered AccountantsLondon EC4A 3BZBANKERSBarclays Bank plc1 Churchill PlaceLondon E14 5HPregistraRsCapita IRG plcThe Registry34 Beckenham RoadBeckenhamKent BR3 4TUSOLICITORSSlaughter & MayOne Bunhill RowLondon EC1Y 8YYREGISTERED OFICEHighbury House75 Drayton ParkLondon N5 1BUcompany regNo. 4250459 EnglandP.D. Hill-WoodE.S. KroenkeSir Chips KeswickI.E. GazidisLord Harris of PeckhamK.J. Friar OBEDIRECTORS, OFICERS AND PROFESSIONAL ADVISERSCLUB PARTNERSdirectorsbigger+betterThe UWE Exhibition and Conference Centre (ECC) Your own versatile and dynamic 4000 sq metre space...from large exhibitions, training programmes and wedding celebrations, the ECC is big enough to cater for your needs.We're ideally situated with excellent transport links for mainline train stations and the M4/ M5 motorways, we're fast becoming the ideal Exhibition and Conference Centre in the South West. To book or find out more visit www.uwe.ac.uk/ecc010100110011001100 101000 010001 0LiveBuzz offers a total solution for registration, ticketing and visitor management designed for progressive exhibition and event organisers.and services with proven on-site delivery.That's why exhibition organisers partner with LiveBuzz to create the right experience at events across the globe.provider in the events sector today. We are constantly innovating and combine our fresh ideas Create the best experience for your exhibitors and visitors. Drive visitors to your show Seamlessly integrate and manage your data Work with a company that feels like its part of your teamLiveBuzz is unlike any other registration services ....01010011001100110We offer:. Proven Delivery. Data Management and Data Integration Services. Powerful tailored on-line registration. Unique and powerful on-line Exhibitor Services Hub. "Best of breed" on-site delivery010100110011001100 101000 010001 00 101000 010001 00 101000 010001 00 101000 010001 0Tel: 0844 412 0400E-Mail: info@livebuzz.co.ukwww.livebuzz.co.ukA Fresh Solution for your Event Registration Requirements0 101000 010001 00 101000 010001 00 101000 010001 0Member JMT GroupGermany Belgium France Netherlands Spain Switzerland Poland United KingdomYour event is as important to us as it is to you. That's why we deliver great looking furniture and fl oorcoverings where and when you need it. With this, you can always count on our friendly yet superior service. And with every vehicle in our transport fl eet meeting EU-5 emission regulations, you don't even have to worry about the carbon footprint. ST. ALBANSTel. +44 (0) 1923 / 851 580E-Mail: sales@jmtindisplay.co.ukwww.jmtindisplay.co.ukAPRIL SHOWERS BRING FORTH MAY FLOWERS