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> Attractive and open to the world> 24/7 Customer focused service> Top-class business environment> 27,500 Hotel rooms> Exciting and charming city> 1,250 Restaurants> Rich cultural program> 106 Theatres and museums> Lively night lifeYOU'RE AN ORGANISER. CREATE AN IMPACT WITH YOUR EVENT.PLANNING, MARKETING AND OPERATIONS ARE KEY PRINCIPLES REQUIRED TO REACH YOUR GOALS. HOWEVER, TO ACHIEVE ASSURED SUCCESS YOU NEED TO ADD REAL VALUE. TAKE A STEP FORWARD AND RAISE YOUR EVENT TO THE NEXT LEVEL.AMSTERDAM RAI CONVENTION CENTRE. WE WELCOME YOU TO OUR CITY.SUCCESS FORMULA FOR A GREATER IMPACTADDED VALUE > HOSPITALITYContact us for more information at +31 20 549 12 12, or visit 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookSenior Journalist Domenic DonatantoniodigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. very industry needs its entrepreneurs and its champions, and this issue of Exhibition News is absolutely packed full of ours.At the top of the list are those who do an outstanding job of organising, hosting and supplying trade and consumer shows today. The industry applauded 21 of these companies and individuals at this year's Exhibition News Awards at the new-look West Hall, Olympia on 29 March. Our industry night of nights was a sell-out with 850 attendees, proving how important the Exhibition News Awards has become for recognising outstanding achievement across the organiser, venue and supplier communities.The feedback on the awards has been fantastic and left us rather pleased with ourselves. I'd like to once again extend a very big thank you to all of those who supported us in putting on the big night.I was especially delighted with the diverse range of finalists and winners on the podium this year - testament to the fact that both large and small players can have an instrumental impact on the success of exhibitions in the UK and abroad. One of my key objectives as editor of Exhibition News has been to shine a light on a broader cross-section of companies operating in our space and it was great to have more contenders in the running this year.We appreciate it's not always easy to recognise the little guys when you're up against the giants of the industry, so we plan to continue refreshing our awards categories to ensure we give the entrepreneurs of our industry the glory due to them. And speaking of entrepreneurs: This year saw the launch of our first ever Exhibition News Pioneer Award, launched to honour those who have been incredible advocates for our industry. Our first recipient was Roger Shashoua, arguably one of our community's most serial entrepreneurs, who has championed the importance of exhibitions in economies and cultures on an international scale. While Mash Media is keen to recognise the successes of existing companies, we're also eager to see the pool of players grow. According to a new white paper into the future of exhibitions from events industry analysis group AMR International, our medium is facing a very real threat as visitors are increasingly attracted to sourcing information from other media channels. The value of exhibitions is changing, and we must change with it. In a bid to inspire and provoke new discussion on how exhibitions can evolve, this month's main feature looks at five pioneering spirits running very different kinds of live events that have achieved real success. Among these are roadshows, boutique trade exhibitions, high-end conferences and fairs. While the models vary dramatically, all share a passionate belief in the importance of their community. There are some great stories here, which I hope will inspire new ways of thinking. Mash Media as a company is also embarking on a new Industry Expansion Initiative to foster further exhibition development in the UK. Our ultimate aim is to expand our community and grow the number of exhibitions held in this country. To this end, we're actively approaching UK universities, conference organisers, publishers and other industry groups that don't currently run exhibitions to assist them in embracing our medium. We hope to launch 30 shows in the next two years. Just like you as exhibition organisers recognise the importance of nurturing and growing your community, so do we. I welcome your thoughts on our Industry Expansion Initiative as well as this year's awards.We're eager to see the pool of players grow in this industryNADIA CAMERON MANAGING EDITORncameron@mashmedia.netNuRTuRING OuR INDuSTRy CHAMPSE