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For full details on our facilities, rates and special packages please contact: Kripen Dhrona on Tel 020 7373 4502, Email info@enterprisehotel.co.uk or visit www.enterprisehotel.co.ukCOMMITTED TO EXHIBITOR SATISFACTIONThe Enterprise Hotel (Earls Court) is focused on serving the needs of the events industry during this exciting summer of the 'Best of British'!Passionately committed to enhancing your exhibitors' experience during show time, we will provide you with your very own customised bundle of extras to make the experience comfortable and productive. Options include:. Complimentary Wi-Fi in room. Survival pack. Taxi ordering service. Early or takeaway breakfast. Energising snacks available. Emergency toiletry stocks available. Local area info cards with offers. Mobile phone chargers available. Space for show info stand at hotelDoggedly Committed to the Exhibitor Experience

INDUSTRY VIEWwww.exhibitionnews.co.uk 47A time for chAngeAeo chairman Stephen Brooks reflects on the key factors influencing change across the exhibition industry between his first and second stints at the associationaving chaired the AEO for three years in the 1990s and now, again, from September, it has provoked me to think about what's changed during the 15 years in between. In particular, what this means for UK-based event organisers now and in the future. For me, there are four main factors that have had the most impact.First of all, there has been a significant increase in the supply of venue space in the UK. Excel was built in London after a great deal of hard work, including much that was coordinated via the AEO. Without doubt, this space increase has changed the landscape completely. If there's one thing that reduces opportunities for show organisers, it is a limited supply of quality venue space and, consequently, it's a timely reminder that we should now do everything possible to protect this hard won position. Indeed, we should push for further improvements in the quality and capacity of UK venue stock.Secondly, we have seen the introduction of new event models. In the late 1990s we started to see new and different consumer events in particular and, bit by bit, we saw the scope of event organising broaden with a variation in approach to exhibition and event models. The development of consumer events was, of course, dependent upon the increase in venue space in Birmingham and London, to organising events globally and there are now a great many success stories in virtually every country.So what does all this mean for UK-based event organisers in the future? One thing is for sure: The only constant in life is change and the pace of change shows no sign of slowing. Next, we need to protect and extend the availability of good quality venue space. Finally, as is true in all walks of life, we should 'seize the moment'; enjoy and be passionate about everything we do because, looking back, time passes in a flash.For its part, the AEO continues to bring together UK organisers in collaborative activities to support and develop our collective interests, to maintain professional standards and to reflect the changing circumstances in which we work. Among the networking opportunities organised by the association, the AEO Excellence Awards stand out as the single most important industry event of the year, celebrating the dynamism, entrepreneurial spirit and achievement of excellence. Through all the change, the AEO brand continues to signify the quality, integrity and professionalism to which its members are committed. - Stephen Brooks is chairman of the AEO and CEO of Mack Brooks. HWe should push for further improvements in the quality and capacity of UK venue stockbut it was the entrepreneurial spirit, so deeply embedded in our industry, which brought about this diversification. Thirdly, our industry, in common with most others, was irreversibly changed by new communications technology. Most dramatically of all, the Internet and associated applications have had a huge impact on events. At first, fear spread that a new 'virtual world' could negate physical events. Indeed, driven by the boom in shareholder support for anything Internet, some organisers attempted a complete metamorphosis to become pure 'new media' companies. On reflection, the Internet has primarily supported the work of event organisers, providing new revenue streams and cheap, easy, multi-dimensional and instant means of communicating with event participants globally. For participants, new technology removes the downtime associated with events; attendees are constantly in touch via a range of portable devices. Finally, event organisers have gone global. With the inclusion of enormous new markets in Russia, China, Brazil and India into the main stream of world trade, the playing field for event organisers has grown tenfold. Globalisation means events are now more accessible than ever before to participants from every corner of the globe. UK organisers have shown themselves especially well-suited T: +44 (0) 20 8545 2492E: info@theeventpartnership.co.ukThe right people at the right time.. Security . Stewarding . Hosts/Hostesses . Porters . Front of House . H&S Officers . Floor Managers . Event Safety & Evacuation Planning . And More ...