page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56

Welcomewww.exhibitionnews.co.uk 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookSenior Journalist Domenic DonatantoniodigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. very industry needs its entrepreneurs and its champions, and this issue of Exhibition News is absolutely packed full of ours.At the top of the list are those who do an outstanding job of organising, hosting and supplying trade and consumer shows today. The industry applauded 21 of these companies and individuals at this year's Exhibition News Awards at the new-look West Hall, Olympia on 29 March. Our industry night of nights was a sell-out with 850 attendees, proving how important the Exhibition News Awards has become for recognising outstanding achievement across the organiser, venue and supplier communities.The feedback on the awards has been fantastic and left us rather pleased with ourselves. I'd like to once again extend a very big thank you to all of those who supported us in putting on the big night.I was especially delighted with the diverse range of finalists and winners on the podium this year - testament to the fact that both large and small players can have an instrumental impact on the success of exhibitions in the UK and abroad. One of my key objectives as editor of Exhibition News has been to shine a light on a broader cross-section of companies operating in our space and it was great to have more contenders in the running this year.We appreciate it's not always easy to recognise the little guys when you're up against the giants of the industry, so we plan to continue refreshing our awards categories to ensure we give the entrepreneurs of our industry the glory due to them. And speaking of entrepreneurs: This year saw the launch of our first ever Exhibition News Pioneer Award, launched to honour those who have been incredible advocates for our industry. Our first recipient was Roger Shashoua, arguably one of our community's most serial entrepreneurs, who has championed the importance of exhibitions in economies and cultures on an international scale. While Mash Media is keen to recognise the successes of existing companies, we're also eager to see the pool of players grow. According to a new white paper into the future of exhibitions from events industry analysis group AMR International, our medium is facing a very real threat as visitors are increasingly attracted to sourcing information from other media channels. The value of exhibitions is changing, and we must change with it. In a bid to inspire and provoke new discussion on how exhibitions can evolve, this month's main feature looks at five pioneering spirits running very different kinds of live events that have achieved real success. Among these are roadshows, boutique trade exhibitions, high-end conferences and fairs. While the models vary dramatically, all share a passionate belief in the importance of their community. There are some great stories here, which I hope will inspire new ways of thinking. Mash Media as a company is also embarking on a new Industry Expansion Initiative to foster further exhibition development in the UK. Our ultimate aim is to expand our community and grow the number of exhibitions held in this country. To this end, we're actively approaching UK universities, conference organisers, publishers and other industry groups that don't currently run exhibitions to assist them in embracing our medium. We hope to launch 30 shows in the next two years. Just like you as exhibition organisers recognise the importance of nurturing and growing your community, so do we. I welcome your thoughts on our Industry Expansion Initiative as well as this year's awards.We're eager to see the pool of players grow in this industryNADIA CAMERON MANAGING EDITORncameron@mashmedia.netNuRTuRING OuR INDuSTRy CHAMPSE

newsThe regeneration of Earls Court dominated the London Borough of Hammersmith and Fulham's (LBHF) latest Cabinet report, debated during a public meeting on 23 April.Resident surveys within the document from the threatened West Kensington and Gibbs Green estates make difficult reading however, with 36.8 per cent rejecting Capital and Counties Properties' (CapCo) plans and only 17.5 per cent in favour. In the wider area, 448 people supported the masterplan and 108 were opposed. A total of 43.3 per cent did not return feedback forms. "Preliminary findings show that opinion is divided," the council stated. "Out of those who took part in the consultation, more people in the wider area support the plans and more people on the estates object." Scant regard is given to the exhibition sites. The Cabinet report also discusses the benefits of including the West Kensington and Gibbs Green estates in the wider Earls Court Opportunity Area, and a summary of the draft terms and conditions of a potential Earls court dominatEs cabinEt rEportconsidering future options," said LBHF council leader Stephen Greenhalgh. "We want to be as open and transparent as possible on where we are in our thinking, which is why we are taking the step of making all consultation responses available for inspection. We recognise that while some people on the estates are clearly in favour, many more have concerns." Under the draft CLSA, CapCo would be entitled to acquire the council's 22 acres of land in the Opportunity Area. "We welcome the publication of this report on the CLSA," said CapCo investment director Gary Yardley. "It shows good progress is being made in moving towards an agreement on the inclusion of the council's land in the Earls Court development." Consultation continues until 23 May. Last month, CapCo was also forced to deny the arrest of Hong Kong business tycoons Raymond and Thomas Kwok on 29 March for suspected bribery could halt Seagrave Road's redevelopment. The two property moguls co-chair Sun Hung Kai Properties. CapCo holds a 50:50 conditional joint venture for the Seagrave Road site with Kwok Family Interests worth £131m. "This is an internal matter for Sun Hung Kai. Our conditional JV for Seagrave Road is with the family," CapCo said. "The proposed development of Seagrave Road will go ahead as planned."Vos media defers Vitality debut at GlowVOS Media has delayed the launch of its first Vitality Boutique consumer show at the new Glow events venue at Bluewater by five months after securing new partnerships with major retailers John Lewis and House of Fraser. The firm's MD Damian Norman told EN the event will move from April to September because of the late involvement of these key retail brands. This extension will give the team more time to utilise these flagship partnerships as part of a comprehensive visitor marketing campaign, he explained. John Lewis will provide VIP visitors with makeovers and mini facials, while House of Fraser will offer manicures. Vitality Boutique will feature a total of five different VIP offerings.VOS has also confirmed Activia has the consumer show's headline sponsor under a two-year deal. "We look forward to hosting our first event at Glow and bringing the Vitality brand to a new and affluent audience, and feel confident that our ticket prices and VIP offering will provide both excellent value and a 6 www.exhibitionnews.co.ukfirst-class experience for our visitors," Norman said. The new dates also create a larger gap between VOS's well-established Vitality Show at Earls Court in March. In the interim, VOS ran a two-day pop-up event at Glow on 28-29 April as a teaser for the main event on 27-30 September. "This event is one we are really looking forward to hosting as it is perfectly tailored to suit the Bluewater guest," Glow venue director Rebecca Cardozo added.as well as a segmented marketing approach that reaches and delivers high-quality visitors to the show, organisers will need to provide a more targeted, streamlined and value-added experience.- AMR International comments on the nature of exhibitions and the future demands on global exhibition organisers, as visitor time-at-show continues to decline, in its new white paper, Winning Exhibition Strategies in 2015 and Beyond. Check out our in-depth report on page 44.Conditional Land Sale Agreement (CLSA) between LBHF and CapCo. The first step towards Earls Court's regeneration was made in February when LBHF approved plans to build 808 homes at Seagrave Road. If the CLSA is agreed, Seagrave Road will provide 200 homes for displaced residents from the Earls Court estates. Seagrave Road is the first part of a two-phase redevelopment of Earls Court, which proposes 7,500 homes and demolition of the exhibition venues. "We are making good progress in