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newsThe regeneration of Earls Court dominated the London Borough of Hammersmith and Fulham's (LBHF) latest Cabinet report, debated during a public meeting on 23 April.Resident surveys within the document from the threatened West Kensington and Gibbs Green estates make difficult reading however, with 36.8 per cent rejecting Capital and Counties Properties' (CapCo) plans and only 17.5 per cent in favour. In the wider area, 448 people supported the masterplan and 108 were opposed. A total of 43.3 per cent did not return feedback forms. "Preliminary findings show that opinion is divided," the council stated. "Out of those who took part in the consultation, more people in the wider area support the plans and more people on the estates object." Scant regard is given to the exhibition sites. The Cabinet report also discusses the benefits of including the West Kensington and Gibbs Green estates in the wider Earls Court Opportunity Area, and a summary of the draft terms and conditions of a potential Earls court dominatEs cabinEt rEportconsidering future options," said LBHF council leader Stephen Greenhalgh. "We want to be as open and transparent as possible on where we are in our thinking, which is why we are taking the step of making all consultation responses available for inspection. We recognise that while some people on the estates are clearly in favour, many more have concerns." Under the draft CLSA, CapCo would be entitled to acquire the council's 22 acres of land in the Opportunity Area. "We welcome the publication of this report on the CLSA," said CapCo investment director Gary Yardley. "It shows good progress is being made in moving towards an agreement on the inclusion of the council's land in the Earls Court development." Consultation continues until 23 May. Last month, CapCo was also forced to deny the arrest of Hong Kong business tycoons Raymond and Thomas Kwok on 29 March for suspected bribery could halt Seagrave Road's redevelopment. The two property moguls co-chair Sun Hung Kai Properties. CapCo holds a 50:50 conditional joint venture for the Seagrave Road site with Kwok Family Interests worth £131m. "This is an internal matter for Sun Hung Kai. Our conditional JV for Seagrave Road is with the family," CapCo said. "The proposed development of Seagrave Road will go ahead as planned."Vos media defers Vitality debut at GlowVOS Media has delayed the launch of its first Vitality Boutique consumer show at the new Glow events venue at Bluewater by five months after securing new partnerships with major retailers John Lewis and House of Fraser. The firm's MD Damian Norman told EN the event will move from April to September because of the late involvement of these key retail brands. This extension will give the team more time to utilise these flagship partnerships as part of a comprehensive visitor marketing campaign, he explained. John Lewis will provide VIP visitors with makeovers and mini facials, while House of Fraser will offer manicures. Vitality Boutique will feature a total of five different VIP offerings.VOS has also confirmed Activia has the consumer show's headline sponsor under a two-year deal. "We look forward to hosting our first event at Glow and bringing the Vitality brand to a new and affluent audience, and feel confident that our ticket prices and VIP offering will provide both excellent value and a 6 www.exhibitionnews.co.ukfirst-class experience for our visitors," Norman said. The new dates also create a larger gap between VOS's well-established Vitality Show at Earls Court in March. In the interim, VOS ran a two-day pop-up event at Glow on 28-29 April as a teaser for the main event on 27-30 September. "This event is one we are really looking forward to hosting as it is perfectly tailored to suit the Bluewater guest," Glow venue director Rebecca Cardozo added.as well as a segmented marketing approach that reaches and delivers high-quality visitors to the show, organisers will need to provide a more targeted, streamlined and value-added experience.- AMR International comments on the nature of exhibitions and the future demands on global exhibition organisers, as visitor time-at-show continues to decline, in its new white paper, Winning Exhibition Strategies in 2015 and Beyond. Check out our in-depth report on page 44.Conditional Land Sale Agreement (CLSA) between LBHF and CapCo. The first step towards Earls Court's regeneration was made in February when LBHF approved plans to build 808 homes at Seagrave Road. If the CLSA is agreed, Seagrave Road will provide 200 homes for displaced residents from the Earls Court estates. Seagrave Road is the first part of a two-phase redevelopment of Earls Court, which proposes 7,500 homes and demolition of the exhibition venues. "We are making good progress in

newswww.exhibitionnews.co.uk 7Mash unveils Industry Expansion InitiativeExhibition News owner Mash Media has launched the Industry Expansion Initiative in a bid to bring fresh talent into the exhibition industry. Mash Media MD Julian Agostini said the intention is to help the industry expand by attracting more organisers into the community. The initiative complements the company's mission to grow the exhibition industry.Mash Media is now embarking on a national campaign to seek out potential organisers and educate them on the many benefits of running exhibitions. The initiative will see Agostini visit the majority of the 31 universities across the country running events courses to find up-and-coming organisers. These include Leeds and Manchester Metropolitan, Glamorgan, Southampton, Bournemouth and Warwick universities.Publishers and conference organisers who don't currently run exhibitions or live events are also being targeted. "There is no legal/red tape or barriers to entry but exhibitions normally serve existing communities," Agostini explained. "This is why we are now targeting those communities that do not have a live event such as conferences, publishers, websites, charities and associations."In addition, we are looking to create entrepreneurs with the passion and desire to run these events." Mash Media aims to see 30 shows launched with at least 50 exhibitors in two years. To assist potential organisers, Mash will run a seminar looking at how to launch a show later this year and will assist in fostering partnerships within the existing exhibition community. So far the Industry Expansion Initiative has secured the support of the Scottish Exhibition and Conference Centre, Earls Court and Olympia Venues and Pertons Signs."The UK is one of the most sophisticated markets in the world for exhibitions and launches in this country need to be that bit more defined, niche and intelligent," Agostini continued. "Nevertheless, many communities are still not served by an exhibition. "Live events are potentially the most potent form of marketing, so every community should have its own form of exhibition or interactive event. There still exists ample opportunity for smaller shows to develop as national or regional events."- Follow the progress of the Industry Expansion Initiative on our website: exhibitionnews.co.ukIn BrIEfUBM's first EcoBUild UBM claimed its first ecobuild show had more than 1,500 exhibitors and 57,000 attendees. The show, held at excel London on 20-22 March, had 130 free seminar sessions. ecobuild has traditionally not been ABC-audited, but this year the organiser collected visitor figures using its auditing process. Last year's show claimed to have had 55,000 visitors. "ecobuild is about sharing ideas and best practice, sparking debate and discussion and learning about the most current regulations and legislation," said portfolio director James Blue. "The event could not have come at a more critical time for the built environment sector."ecobuild was acquired by UBM in July 2011 for a potential £51m.idEal HoME rEsUltsMedia 10 has highlighted the quality of visitors to its third annual Ideal Home show at earls Court after reporting more than 250,000 attendees (pending ABC audit).According to visitor research data, average spending per head was £800, a 25 per cent increase year-on-year. Total spending at the show is also estimated to reach £275m, up from £225m in 2011, while average spending with exhibitors in the next 12 months as a result of the show also increased by 29 per cent.Media 10 MD Lee newton claimed this year was its most successful to date. "every year it goes from strength to strength but this year we feel the quality and standard has significantly increased," he added. MancHEstEr MovEsClarion is relocating the second edition of its Manchester Baby show to eventCity in Trafford Park after launching the brand at Manchester Central last september. The show is the third Manchester-based consumer event held by Clarion at the retail-based venue after the Caravan and Motorhome and Destinations shows in January, which both reported record attendance. Meanwhile, UBM is relocating the northern editions of its eCommerce expo and Technology For Marketing and Advertising (TFM&A) show to Manchester Central this year. The eCommerce expo was held at Manchester United's Old Trafford stadium with the first northern TFM&A last year. Organisers embark on launch frenzyTrade and consumer show organisers have commenced a flurry of exhibition launches across the UK in a renewed focus on growth over the next 12 months. UBM Built Environment has launched a new trade event at Excel London to focus on the integration of interior design and technology. The DX show will take place alongside UBM's first Interiors London show in May 2013. The organiser said DX will have a "reinvigorated" exhibition space and feature five commissions created in partnership with technology providers and architectural groups. Exhibitors will be limited to 150. Co-founder of 100% Design and Tent London Ian Rudge has been appointed event director. Faversham House Group will launch a new exhibition and conference focused on the emerging energy from waste (EfW) industry. The Energy from Waste Expo 2013 will be co-located with its existing NEMEX and IWEX energy and water exhibitions, which sit within Sustainability Live at The NEC in April 2013. The organiser pointed to rising commercial focus on EfW following the European Union's directive for 15 per cent of the UK's energy to be derived from renewables from 2020.Informa has also announced a new conference and exhibition for the live production industry. Live Production Network will take place in April at London's O2 Arena and run alongside PALME Europe, a pro-audio and lighting technology expo. The organiser of the UK's BabyExpo meanwhile, aims to attract 10,000 visitors to its new show in Milton Keynes. The September event will be at the 2,000sqm Middleton Hall at the centre:mk shopping venue and is organised by What's On 4. And in Scotland, the Edinburgh Corn Exchange's venue owners have launched Pout Edinburgh to focus on the fashion, beauty and lifestyle sectors for women aged 16-60 living in the Scottish capital and the Lothians. The consumer show is scheduled for September.