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page 56 7Mash unveils Industry Expansion InitiativeExhibition News owner Mash Media has launched the Industry Expansion Initiative in a bid to bring fresh talent into the exhibition industry. Mash Media MD Julian Agostini said the intention is to help the industry expand by attracting more organisers into the community. The initiative complements the company's mission to grow the exhibition industry.Mash Media is now embarking on a national campaign to seek out potential organisers and educate them on the many benefits of running exhibitions. The initiative will see Agostini visit the majority of the 31 universities across the country running events courses to find up-and-coming organisers. These include Leeds and Manchester Metropolitan, Glamorgan, Southampton, Bournemouth and Warwick universities.Publishers and conference organisers who don't currently run exhibitions or live events are also being targeted. "There is no legal/red tape or barriers to entry but exhibitions normally serve existing communities," Agostini explained. "This is why we are now targeting those communities that do not have a live event such as conferences, publishers, websites, charities and associations."In addition, we are looking to create entrepreneurs with the passion and desire to run these events." Mash Media aims to see 30 shows launched with at least 50 exhibitors in two years. To assist potential organisers, Mash will run a seminar looking at how to launch a show later this year and will assist in fostering partnerships within the existing exhibition community. So far the Industry Expansion Initiative has secured the support of the Scottish Exhibition and Conference Centre, Earls Court and Olympia Venues and Pertons Signs."The UK is one of the most sophisticated markets in the world for exhibitions and launches in this country need to be that bit more defined, niche and intelligent," Agostini continued. "Nevertheless, many communities are still not served by an exhibition. "Live events are potentially the most potent form of marketing, so every community should have its own form of exhibition or interactive event. There still exists ample opportunity for smaller shows to develop as national or regional events."- Follow the progress of the Industry Expansion Initiative on our website: BrIEfUBM's first EcoBUild UBM claimed its first ecobuild show had more than 1,500 exhibitors and 57,000 attendees. The show, held at excel London on 20-22 March, had 130 free seminar sessions. ecobuild has traditionally not been ABC-audited, but this year the organiser collected visitor figures using its auditing process. Last year's show claimed to have had 55,000 visitors. "ecobuild is about sharing ideas and best practice, sparking debate and discussion and learning about the most current regulations and legislation," said portfolio director James Blue. "The event could not have come at a more critical time for the built environment sector."ecobuild was acquired by UBM in July 2011 for a potential £51m.idEal HoME rEsUltsMedia 10 has highlighted the quality of visitors to its third annual Ideal Home show at earls Court after reporting more than 250,000 attendees (pending ABC audit).According to visitor research data, average spending per head was £800, a 25 per cent increase year-on-year. Total spending at the show is also estimated to reach £275m, up from £225m in 2011, while average spending with exhibitors in the next 12 months as a result of the show also increased by 29 per cent.Media 10 MD Lee newton claimed this year was its most successful to date. "every year it goes from strength to strength but this year we feel the quality and standard has significantly increased," he added. MancHEstEr MovEsClarion is relocating the second edition of its Manchester Baby show to eventCity in Trafford Park after launching the brand at Manchester Central last september. The show is the third Manchester-based consumer event held by Clarion at the retail-based venue after the Caravan and Motorhome and Destinations shows in January, which both reported record attendance. Meanwhile, UBM is relocating the northern editions of its eCommerce expo and Technology For Marketing and Advertising (TFM&A) show to Manchester Central this year. The eCommerce expo was held at Manchester United's Old Trafford stadium with the first northern TFM&A last year. Organisers embark on launch frenzyTrade and consumer show organisers have commenced a flurry of exhibition launches across the UK in a renewed focus on growth over the next 12 months. UBM Built Environment has launched a new trade event at Excel London to focus on the integration of interior design and technology. The DX show will take place alongside UBM's first Interiors London show in May 2013. The organiser said DX will have a "reinvigorated" exhibition space and feature five commissions created in partnership with technology providers and architectural groups. Exhibitors will be limited to 150. Co-founder of 100% Design and Tent London Ian Rudge has been appointed event director. Faversham House Group will launch a new exhibition and conference focused on the emerging energy from waste (EfW) industry. The Energy from Waste Expo 2013 will be co-located with its existing NEMEX and IWEX energy and water exhibitions, which sit within Sustainability Live at The NEC in April 2013. The organiser pointed to rising commercial focus on EfW following the European Union's directive for 15 per cent of the UK's energy to be derived from renewables from 2020.Informa has also announced a new conference and exhibition for the live production industry. Live Production Network will take place in April at London's O2 Arena and run alongside PALME Europe, a pro-audio and lighting technology expo. The organiser of the UK's BabyExpo meanwhile, aims to attract 10,000 visitors to its new show in Milton Keynes. The September event will be at the 2,000sqm Middleton Hall at the centre:mk shopping venue and is organised by What's On 4. And in Scotland, the Edinburgh Corn Exchange's venue owners have launched Pout Edinburgh to focus on the fashion, beauty and lifestyle sectors for women aged 16-60 living in the Scottish capital and the Lothians. The consumer show is scheduled for September.

Gateshead plots event spaceGateshead Council has announced plans to build a new 3,000sqm exhibition, conference and entertainment space alongside music and arts centre The Sage Gateshead, which it claims will deliver a significant increase in events business into the North East England region. The announcement comes more than a year after Discover NewcastleGateshead gave the industry a glimpse of plans for its new International Conference and Exhibition Centre, which proposed a standalone facility with 4,000sqm of flat floor exhibition space. The new proposal appears to be a scaled down version of those original plans, which stalled last year after city developers decided against submitting their bid to the Regional Growth Fund. At the time, a spokesperson for development agency 1NG said it would look at alternative approaches to delivery. Gateshead Council now plans to build a 3,000sqm exhibition hall on land currently used for car parking to the south of The Sage Gateshead. The £30m venue project has gained a crucial £10m in funding from the Arts Council England, subject to final confirmation. The local authority claimed the venue could transform the region's business tourist economy and deliver 75 additional conferences annually while also boosting large-scale music and entertainment events by up to 60 a year. "This facility will be the keystone of the next big leap forward in our visitor economy," Gateshead Council's chief executive designate Jane Robinson said. "With this venue will come hundreds of jobs and millions of pounds of investment into our local economy. liverpool's venue tenderACC Liverpool has gone to tender for the £40m development of its new purpose-built exhibition centre. Notices have been published in the Official Journal of the European Union seeking a contractor to develop Exhibition Centre Liverpool, which will sit next to the ACC's BT Convention Centre and Echo Arena at Kings Dock. The tender follows an agreement reached with the Homes and Community Agency for the transfer of the land at Kings Dock. news8 Liverpool secured funding from Liverpool City Council to build the £40m exhibition centre in March 2011. The venue will be wholly owned by the council and managed by the venue team. A contractor is expected to be appointed by September, with work starting in autumn 2013. The Exhibition Centre is due to be completed in late 2014 and encompasses 8,100sqm, which can be divided into three separate 2,700sqm halls. "Seeking a contractor is the next step in the development of Exhibition Centre Liverpool," ACC Liverpool CEO Bob Prattey said. "Our venue will become the only purpose-built interconnected arena, convention centre and exhibition facility in the UK so this is a sizeable project for us and for the city." ACC hopes to attract 50 events and 250,000 visitors as a result of the new facility, and estimates the events programme will support 1,300 jobs and contribute £40m each year in economic benefit to the Merseyside area. The venue also published a separate notice seeking an investor for an onsite 200-bed hotel. carbon neutral credecoVelocity claims it will become the first UK car show to be carbon neutral after striking a partnership with Carbon neutral Investments (CnI). The low-carbon motor show will offset its carbon emissions by supporting a hydro-electric project in India. ecoVelocity launched in 2011 at Battersea Park. Media 10 acquired a majority stake from organiser IGMe in February and will co-locate the event with Grand Designs Live at excel London from 10 to 13 May 2012. "ecoVelocity has taken the position of the UK's major motoring show and, with all the exhibitors boasting impressive low emissions in their automotive products, it's important that the organisers can demonstrate the same values," CnI co-chairman James Brown said. This year's show will include a main theatre featuring industry experts. Visitors can also take part in a test drive around a 3.5-mile route.The significance of this announcement cannot be overestimated." The Sage Gateshead general director Anthony Sargent said the Arts Council's vote of confidence was a key step forward in growing capacity for the world's largest international conferences and events. "This is very positive news from Arts Council England and a significant step forward in realising our ambitions to bring a major conference and exhibition centre to NewcastleGateshead," added chief executive of NewcastleGateshead Initiative Sarah Stewart. "It will strengthen our ability to attract larger exhibitions and conferences from across the globe, with the meetings industry already contributing £277m to the local economy, supporting 6,200 jobs in NewcastleGateshead alone."Mind body Spirit MoveS The organiser of the Mind Body spirit Festival will introduce a series of new features and zones after relocating from the now defunct Royal Horticultural Halls (RHH) to earls Court's Brompton Hall. The show, which runs from 30 May to 4 June, spent 27 years at the RHH but was forced to move this year after the owners of the venue sold off the main Lawrence Hall.CeO Melvyn Carlile told EN he plans to use the additional space - double its former footprint - to provide more content including a yoga shala (space) for classes with London's top instructors, a meditation and music area and larger aisles. Carlile also hinted at plans to launch a Brighton edition of the festival after cancelling its Manchester edition in 2011. bbc Good Food Show MakeS debut at GlowBBC Haymarket exhibitions has claimed its first Good Food show at Glow, Bluewater met expectations after attracting 12,000 visitors. The brand debuted at the new retail-based venue from 12 to 15 April and featured 100 exhibitors. BBC Haymarket exhibitions MD Laura Biggs admitted exhibitor feedback was mixed, but in line with its other shows. "Much of it is encouraging with exhibitors reporting excellent shows, but some others are not quite so good," she said. "now we've run the show, it is much easier for us to accurately gauge the type of products that will do well." Biggs pointed out the majority of the 12,000 attendees to the Glow show had not attended a BBC Good Food show before and were from the local area. the ScottiSh hoMe Show SwitcheS dateSThe scottish Home show has moved back its dates at the Aberdeen exhibition and Conference Centre (AeCC) to accommodate more space for exhibitors. The inaugural edition will now be held on 1-2 september instead of June. More than 120 exhibitors are expected at the event organised by, which will highlight home and garden improvements and new technology and gadgets on the market. "we were surprised by the demand for the show from exhibitors," said director of scottish Home show Darren Ross. "we will now have two rooms at the venue instead of one."shoW BRIeFs