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m&a EXHIBITION NEWSEXHIBITIONNEWS.CO.UK JUNE 2011 15 DealmakersMayfi eld Media's Steve Monnington looks at the latest international mergers and acquisitions activity in the exhibition industry.Easy to showVario display kits . 14 solutions - straight out of the box . quick set-up for self-assembly - animated guides online . no special toolsRTD Systems Limited10 Lyon Road South Wimbledon London SW19 020 8545 2945 F 020 8545 2955Vario_kits_60x190_v1_110111.indd 412/1/11 16:11:37In the UK, the big news of the month is the acquisition by Tarsus of a majority stake in Turkish exhibition organiser Istanbul Fair Organisation (IFO). The purchase is subject to shareholder's approval for the placing of additional shares. This marks a new territory for Tarsus as it joins ITE, Hannover Messe International, UBM, Clarion and others in what is becoming the fastest emerging market to be internationalised. IFO is considered one of the best independent organisers with a portfolio of three events - Asansor (elevators), REW (recycling) and Sign - and will become the hub for Tarsus' expansion in Turkey.Diversifi ed Business Communications acquired the Service Desk and IT Support Show from VCM Events. This represents the fi rst technology-focused event in Diversifi ed's UK portfolio and is quite a departure from the organiser's usual sectors. Diversifi ed has always maintained that in order to grow, it needs to move into new sectors and, like the rest of its portfolio, Service Desk is a community-oriented event. The winding up of Visit London due to public spending cuts has forced Best of Britain Events to sell the Best of Britain and Ireland travel and tourism exhibition to Expo Management, organisers of Eurobus Expo and Coach and Bus Live. Although the relationship didn't start entirely positively when Expo Management tried to launch a competitive event, the pair have been quietly working together for quite a while so this doesn't come as a surprise. Messe Frankfurt continues to be the most acquisitive German Messe with the purchase of the GreenShowroom fashion trade show the way into the Saudi Arabian market with a partnership with the National Exhibition Company, Reed Exhibitions has entered the Saudi market by signing a strategic partnership with Sunaidi Expo. Sunaidi organises jewellery and home decor shows and this will augment Reed's presence in the Middle East. ENin Berlin. Messe Frankfurt has been focusing on sustainable textiles and production in its Paris, New York and Asian textile portfolio. GreenShowroom, with its fashion, accessories and lifestyle products made using environmentally friendly and sustainable methods, is a logical addition.Moving east, we can see a classic piece of entrepreneurialism from Tim Etchells of Single Market Events. First spot a gap in the market, bring together two partners - Montgomery and Will Ramsey, organiser of the UK's Affordable Art Show - and Art Hong Kong is born. Three years later with 45,000 visitors attending the third edition, he's sold a majority stake to the most prestigious organiser of Art Fairs, MCH Swiss Exhibition (Basel), organiser of Art Basel and Art Basel Miami Beach exhibitions. UBM extended its reach in South East Asia with the acquisition by UBM Asia of AMB Exhibitions, which operates shows in Malaysia, Vietnam and the Philippines. The portfolio includes exhibitions for the water, livestock, energy and mechanical/electrical sectors. I had the pleasure of working with AMB founder Andrew Siow many years ago when he joined Blenheim from Montgomery. Andrew was instrumental in developing Blenheim's business in Asia and over the 15 years since Blenheim sold its business to UBM, he has created his own independent business and also sold to UBM.Finally for this month, and 15 months since Informa led