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in all seasons. Rely on high-tech waterproof protection, flexibility and functionality.. Three jackets in one: A waterproof shell jacket, a detachable fleece jacket and, when combined, a warm winter jacket. Superior waterproof technology - conforms to EN 343 and designed with waterproof seams that prevent moisture penetration for 100% protection. Enhanced protection thanks to Hi-Vis coloured hood with windows for better side vision. Reflective features woven in the fabric for enhanced visibility. Easy-access chest pocket with pen compartments and mobile phone compartmentMaterial: High-technology 2-layer fabric in A.P.S.T 100% Power Polyamide 240 g/m², reinforced with A.P.S.T 100% Rugged Polyester 305 g/m² for maximum waterproof protection. 2-sided brushed fleece lining.Size: XS-XXXL. 1) Registered Community Design No. 00117769For extreme performance at work, wear our new pioneering XTR A.P.S.T Waterproof Winter Jacket. The advanced three-jackets-in-one design features a waterproof shell jacket, a detachable fleece jacket and, when combined, a warm winter jacket. Count on high-tech waterproof protection, flexibility and functionality - all year round.* Launch autumn 2011.JMT UK and Indisplay have joined forces to offer a much wider choice of furniture, flooring and display hire, as well as increased stock levels to meet all of your rental requirements. All with the same exceptional service that our customers already enjoy. www.jmtindisplay.co.uk +44 (0)1923 851580Service without frontierS* Sponsored Networking Bars * VIP & Exhibitor Lounges * Feature Zones * Delegate Bags * Stand AttractionsBoasting over 10,000 m² of unrivalled floor space, ranging from seminar areas to three multi-functional halls, The King's Hall Complex is a spacious and adaptable venue for your exhibition. Conveniently located in Belfast, the Complex offers excellent transport links and ample on-site car parking facilities.Our enthusiastic events team strive to turn your aspirations for a successful exhibition into reality.THE KING'S HALL COMPLEX IS NORTHERN IRELAND'S LARGEST AND BUSIEST EXHIBITION VENUEWATERFRONT HALL: 2500m² Exhibition SpaceKING'S HALL COMPLEX: 10465m² Exhibition SpaceODYSSEY ARENA: 3700m² Exhibition Spaceevents@kingshall.co.uk T: +44 (0) 28 9066 5225 F: +44 (0) 28 9066 1264The King's Hall Complex, Balmoral, Belfast, BT9 6GW Northern IrelandWWW.KINGSHALL.CO.UK

How did you get into this industry?I started my own fashion business in 1982 called Gavin Brown Limited. We designed and manufactured leather jackets as well as other clothing items, which went into the high street shops and independent stores. We made clothes for designers including Jasper Conran and Mulberry and also products under my own label. In 1987, I set-up an exhibition business called Barker Brown with June Barker, who had been MD of the fashion division at Blenheim Group. Our original plan was to produce fashion trade exhibitions. It was a business I knew well from having exhibited at lots of shows.What was your first show?It was Design and Knitwear, which was a specialist, high-end trade show. We did design and accessories, then proprietary mid-season and main season shows and we acquired related London shows. Overall, we were running fundamentally young, fashion trade exhibitions that were fairly international. In 1989, we were approached to create Clothes Show Live by the editor of Clothes Show magazine, who used to work for Drapers and who I knew well. June and I launched Clothes Show Live at Olympia in December 1989. We had our own business until autumn 1999, when MD of Haymarket Exhibitions Gavin Brown has been involved with the company since its launch 21 years ago. He chats to EN about exhibition trends and how to determine a show's longevity. 18 JUNE 2011 ExHibitioNNEWs.co.Ukexhibition news interviewshow lifespansHaymarket approached us to takeover the exhibition. We had been working with them in the lead-up to Clothes Show Live. I joined Haymarket in January 2000 as MD of the exhibition business and brought Clothes Show Live with me, so I've been on the event for 23 years. June now runs Graduate Fashion Week.Haymarket Exhibitions is celebrating its 21st birthday in 2011. How has the approach to exhibitions changed?Clothes Show Live was a revolution in the way exhibitions appealed to the public. Prior to that, exhibitions were very static and visitors to consumer shows would see pieces of metal, an empty boat or sofa and there was nothing related to features. At Barker Brown, we introduced catwalks, makeovers, interactivity and allowed visitors to see 'behind the scenes' of fashion TV programmes complete with their presenters. It was an opportunity for members of the public to experience things they'd never seen before and interact with celebrities they hadn't had access to previously. Because of June and I's experience in the fashion business, we wanted to create something that wasn't just a catwalk and that was vibrant and exciting. In 1992, Haymarket formalised a joint venture with the BBC, which included Gardeners' World Live, BBC Good Food Show, Good Homes, festivals and at one time Top Gear Live. What we did there was invest heavily in features. At Gardeners' World for example, there are 20 gardens, while at the Good Food Shows we have catered to the cult of celebrity chef and had the likes of Jamie Oliver, the Hairy Bikers and Gordon Ramsay at the shows. Over the years I've been involved with the business, our shows have gone from being very static to feature-led. To give you an idea of the scale of Clothes Show Live: We build a theatre bigger than the Royal Albert Hall, which seats 6,500 people and we run up to seven shows daily across the seven-day event.What's the biggest challenge today?To justify going to an exhibition, you have to get visitors to believe you're dynamic, interactive and vibrant. Today, we're competing against the football or the cinema; the theatre and pop concerts. We're also competing with shopping centres, which now know that if they do stuff which retains their visitors' attention, they will stay longer and spend more money. In the same vein, we're up against the brands themselves. In the early days of Clothes Show Live, Top Shop would exhibit with us. It eventually chose not to come back because it realised the stores had to be interactive. The Oxford Street Top Shop store is actually based on the experience of attending events with trimmings like DJs, makeovers, fashion shows, people on