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contents exhibition June 2011 3ContentsWhat you can't afford to miss this month:37 research Brand permissions: Geoffrey Dixon looks at the way shows influence their sectors38 industry viewpointESSA's Chris Skeith on the benefits of standardisation41 market watch The latest business wins and a glance at share performance43 letters Your views on the hot topics44 appointmentsRecruits, replacements and movers and shakers46 breakdownAn alternative look at the exhibition industry6-10 top news stories13 international news15 dealmakersSteve Monnington delves into mergers and acquisitions16 news analysis18 interviewShow lifespans: EN speaks with Haymarket Exhibitions MD Gavin Brown about helping a show's longevity21 head-to-headVenue relations: Can a venue make or break your show?22 EN Awards winners listCongratulations to all our winners!24 Gallery: EN Awards 201132 Venue spotlightEdinburgh's Royal Highland Centre and its £30m expansion plans35 back to basics Fitting the bill: Profiling your visitorsMike Trudeau asks whose job is it anyway to maximise exhibitor return on investment. Latest news and viewsPeople and issuesindustry watch28 selling them on success