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I'm writing in response to the news that BETT and Top Gear have decided to relocate from Earls Court and Olympia to Excel London (Exhibition News website, 6 May). The London Book Fair moved from Olympia to Excel a few years back, and it was disastrous in terms of the surrounding facilities, access and the venue itself. A near mutiny by many exhibitors led to the Frankfurt Book Fair booking Earls Court in a later week for an 'alternative' London Book Fair. This received enormous support.No doubt conversations were had behind closed doors, as the Earls Court booking was not honoured and the event 'returned' to the original organisers but at EC and at the better, new date.Anyone who has ever attended a trade fair knows its location is of enormous importance, especially for overseas visitors. Access to Excel may be improved, and facilities extended during 2012, but it will still be a major journey into central London or out to Excel from central London hotels. East London has yet to create the atmosphere or cultural environment to match the West End.Earls Court is past its best in terms of fabric, drainage, technology, access and so on. But surely, its location and history demands that any development plan (for a site of that size) must include a large exhibition facility in addition to any residential and business development.Paul Price-Smith, MDInternational Language Teaching ServicesIt was great to read an article on floorplans in the May edition of EN. The floorplan has become overlooked in recent years with some organisers not giving it the attention required, or appreciating the positive effect a good floorplan can have on an exhibition.Unfortunately, floorplans are an area where perceived saving and cuts can be made, but should this be so? I strongly believe a good floorplan is an investment and that investment will always make and/or save more money than it costs to contract a professional floorplan designer.The article touched on a few top tips to help best lay out floorplans and although very good advice was given, there is so much more that can be done to improve the floorplan. Without giving away too many trade secrets there are a plethora of elements to consider including venue regulations, exhibitor politics, expansion and consolidation strategies, stand build and breakdown, contractors, delivery schedules and visitor flow. All aspects of your floorplan design have to be considered if you're to maximise your show potential and improve the show experience for everyone involved.I'm always amazed when speaking to organisers that are willing to continue with a floorplan they're not entirely happy with, just because it's "free". We all know there's no such thing as a free lunch so the question needs to be asked: What are the costs? It could be a lack of sellable space, poor visitor flow, unhappy exhibitors or slow turnaround updates. All in all, the article was a great insight into a few of the basic principles of floorplan design. Adam JonesMD, ShowplansLetters12A good floorplAn is An June 2011 43letters exhibition newsLettereC&o to exCel And bACk AgAinI'm responding to the opinion piece posted on the Exhibition News website about attracting younger people into our industry (Guest expert: How do we attract young people to our ageing industry? 11 May).Mayridge is a marketing and communications agency, specialising in exhibitions, events and digital marketing. It has offices in UK and Dubai UAE. We have a global blue chip client base in the banking, pharma, petrochemical, aerospace and mobile communications technology. You might be interested to know that several years ago Mayridge recognised the need to improve its succession plans and made changes to its recruitment strategy to accommodate graduates and apprentices as well as investing in work experience programs. This has not only provided clarity in terms of well-defined career ladders but also created a buzz of energy and enthusiasm allowing the whole team to more readily embrace new ideas, which the whole company can harness and capitalise on. I am sure our current apprentices would be happy to discuss the programme with your publication for a follow-up piece. Anne FordhR consultant, Mayridge3suCCession plAnningLetterLetter