page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48

I'm writing in response to the news that BETT and Top Gear have decided to relocate from Earls Court and Olympia to Excel London (Exhibition News website, 6 May). The London Book Fair moved from Olympia to Excel a few years back, and it was disastrous in terms of the surrounding facilities, access and the venue itself. A near mutiny by many exhibitors led to the Frankfurt Book Fair booking Earls Court in a later week for an 'alternative' London Book Fair. This received enormous support.No doubt conversations were had behind closed doors, as the Earls Court booking was not honoured and the event 'returned' to the original organisers but at EC and at the better, new date.Anyone who has ever attended a trade fair knows its location is of enormous importance, especially for overseas visitors. Access to Excel may be improved, and facilities extended during 2012, but it will still be a major journey into central London or out to Excel from central London hotels. East London has yet to create the atmosphere or cultural environment to match the West End.Earls Court is past its best in terms of fabric, drainage, technology, access and so on. But surely, its location and history demands that any development plan (for a site of that size) must include a large exhibition facility in addition to any residential and business development.Paul Price-Smith, MDInternational Language Teaching ServicesIt was great to read an article on floorplans in the May edition of EN. The floorplan has become overlooked in recent years with some organisers not giving it the attention required, or appreciating the positive effect a good floorplan can have on an exhibition.Unfortunately, floorplans are an area where perceived saving and cuts can be made, but should this be so? I strongly believe a good floorplan is an investment and that investment will always make and/or save more money than it costs to contract a professional floorplan designer.The article touched on a few top tips to help best lay out floorplans and although very good advice was given, there is so much more that can be done to improve the floorplan. Without giving away too many trade secrets there are a plethora of elements to consider including venue regulations, exhibitor politics, expansion and consolidation strategies, stand build and breakdown, contractors, delivery schedules and visitor flow. All aspects of your floorplan design have to be considered if you're to maximise your show potential and improve the show experience for everyone involved.I'm always amazed when speaking to organisers that are willing to continue with a floorplan they're not entirely happy with, just because it's "free". We all know there's no such thing as a free lunch so the question needs to be asked: What are the costs? It could be a lack of sellable space, poor visitor flow, unhappy exhibitors or slow turnaround updates. All in all, the article was a great insight into a few of the basic principles of floorplan design. Adam JonesMD, ShowplansLetters12A good floorplAn is An June 2011 43letters exhibition newsLettereC&o to exCel And bACk AgAinI'm responding to the opinion piece posted on the Exhibition News website about attracting younger people into our industry (Guest expert: How do we attract young people to our ageing industry? 11 May).Mayridge is a marketing and communications agency, specialising in exhibitions, events and digital marketing. It has offices in UK and Dubai UAE. We have a global blue chip client base in the banking, pharma, petrochemical, aerospace and mobile communications technology. You might be interested to know that several years ago Mayridge recognised the need to improve its succession plans and made changes to its recruitment strategy to accommodate graduates and apprentices as well as investing in work experience programs. This has not only provided clarity in terms of well-defined career ladders but also created a buzz of energy and enthusiasm allowing the whole team to more readily embrace new ideas, which the whole company can harness and capitalise on. I am sure our current apprentices would be happy to discuss the programme with your publication for a follow-up piece. Anne FordhR consultant, Mayridge3suCCession plAnningLetterLetter

Former William Reed exhibitions director Neil Felton (1) has been appointed the new global MD of printing trade association FESPA's exhibition and events division. He will now direct a portfolio of events in London, Barcelona, Singapore, Mexico and the Americas. Felton most recently spent six years with William Reed and replaces Frazer Chesterman. Reed Exhibitions has promoted two staff to event director level on its International Jewellery London exhibition. Syreeta Tranfield, who joined the team in 2005 as marketing manager, was most recently event manager. Sam Willoughby meanwhile, joined as acting event manager in 2010 and was previously head of marketing for Reed's IT events. Aztec Event Services has promoted Leo Speck (2) to account director and Graham Farmer (3) to warehouse manager. The contractor said the appointments come off the back of 20 per cent year-on-year growth. William Reed has appointed Rachel Quigley (4) to event director of its Restaurant Show. She comes from the restaurant industry and graduated from the Le Cordon Bleu school as well as trained as a chef in several international establishments. Quigley was formerly a lawyer.Tom Stevens joins 4D Design and Display as project manager. He is the fifth hire in 12 months. Mark Eddy (5), the former Teamwork Division MD at Melville Exhibitions and Events, has become European sales director at Melville's parent company Global Experience Specialists. He is now responsible for new business development activities for the custom-build divisions of GES International.Sally Fisher has joined Thorns Group as sales executive in its Manchester office. Her career spans 16 years and includes sales and media positions. She was most recently sales executive at Lancashire and Lake District Life magazines. Joanna Lean has joined Manchester Central Convention Complex as communications officer. She was formerly with NHS Trafford.Holly May is the new marketing executive on Emap's BETT show. Her previous role was a marketing executive on GLEE and has been working for the company since September 2009.Millbrook Events has recruited Dave Charlton as operations manager at The Concept Centre, near Milton Keynes. He has 16 years' experience in the events and training industry. MPI UK and Ireland Chapter has announced its chapter board of directors. It will be led by Barbican's Samme Allen for 2011-2012 and assumes office on July 1, 2011. The candidates are: Nathalie Jean, Lychee 3 (president-elect); Fiona Pelham, Sustainable Events (immediate past president); Robert Eveleigh, Ideas Ltd (vice-president of finance and commercial operations); Lisa Owen, Marketing Manchester (vice-president of communications); June Clark, Reed Travel Exhibitions (vice-president of knowledge); Louise Newton, Logi Plan (vice-president of membership).people44 JUNE 2011 news appointmentson the moveAND SHAKERSnew appointmentsMoVeRsnicholas Rutherford event director, AidexCentaur exhibitionswhat do you enjoy most about the exhibition industry?Working on a dynamic exhibition like AidEx is a unique opportunity. Not many people can say they work on an exhibition which is going to make a real difference to people's lives. what frustrates you?The launch of a new event is always frustrating because the majority of exhibitors won't have experienced an event like it before and don't know what to expect. what achievement are you most proud of?Coming up with the concept of AidEx and seeing it come to fruition through Centaur is certainly my proudest achievement to date. Having previously worked on exhibitions in the aerospace and defence sector, it had always struck me that an event focused on helping the humanitarian aid sector improve the delivery of aid could work well. You could say it's a sort of antidote to the defence shows. if you weren't in this industry, what would you be doing?I love working in the exhibition industry but if I wasn't doing that I'd certainly still be doing something that was closely linked. There's no doubt I'd still be working within the media.who do you admire most in the industry and why?I really admire Richard Curtis for the extensive work he has done publicising poverty through Comic Relief. He truly is a very good person. what's the best piece of advice you've ever been given?Be brave and trust your instincts.what's the funniest moment you have ever had at work? I work in a very lively media organisation and there's always plenty happening. We endeavour to always reward achievement. The funniest moments happen once a month - if someone makes a silly blunder (which inevitably happens from time to time, working in such a stressful environment) - a rubber duck has to sit on his or her desk for four weeks! 13245