exhibition news news10 JUNE 2011 ExhibitioNNEws.co.UkDiversified acquires VCM showDiversified UK has acquired the Service Desk and IT Support Show from VCM Events for an undisclosed sum.The Service Desk and IT Support Show (SDITS) has been run by VCM Events since 1997 and is scheduled to return to Earls Court from 25 to 27 April 2012. The show attracts 4,000 IT support professionals, making it the world's largest IT support event. "We have known VCM for many years and feel that its personal approach and attention to detail is very similar to our own," Diversified UK MD Carsten Holm said. "We are delighted also to have the ongoing support of the Service Desk Institute, who will continue to provide strategic support." VCM staff, including event manager Laura Venables and marketing manager Becky Webb, have joined Diversified as part of the deal. The Gadget sees 50 per cent visitor riseUpper Street Events claims the third edition of its annual Gadget Show Live recorded a 50 per cent increase in visitor numbers year-on-year.The consumer technology event ran at The NEC in Birmingham from 12 to 17 April and attracted 104,759 visitors (unaudited). PAts harrogate swaps seasonsThe Pets and Aquatics Trade Show (PATS) in Harrogate has switched from spring to autumn. Organised by Impact Exhibitions and Events, the event will now take place on 16 and 17 September 2012, whereas this year it ran in April. "At Harrogate 2011 concern was expressed about exactly where two PATS shows would fit into the pet trade's busy calendar in the early months of 2012," exhibition manager Annie Dyke said. "This consists of Global Pet Expo in the first days of March, followed by Crufts, BSAVA and then Interzoo, and is complicated by the long Easter break over the weekend of April 6-9 and the usual May holidays. We've also been asked to try for Sunday dates which would assist independent pet retailers." QD events makes debut in London QD Events has proclaimed its first London Pet Show a success after attracting 13,460 visitors and 100 exhibitors. The show, which was the organiser's first launch outside of Scotland, took place at London Olympia from 7 to 8 May and was aimed at giving visitors the chance to touch and learn about various pet breeds. Show director Nicole Cooper attributed its success to content and interactive displays. QD's decision to zone by animal type yet make it easy to move between areas was another key factor, she said. The organiser is now devising ways to expand next year's floorplan. skates on for edgy new eventOrganisers of the London Edge alternative fashion trade exhibitions will add a third show targeted at the skate and adrenaline sport markets. Ledge will extend London Edge's floor capacity by occupying the gallery level of London Olympia's National Hall. Organiser London Edge expects to host 80 exhibitors and plans to run a skate park area for visitors to perform in. London Edge Central takes place from 4 to 6 September. latest sale is the third for VCM Events partners Henri Cash and Bob Rosen in 12 months. The pair sold Birmingham-based Grass Roots Football Live to international football consultants last December, as well as the Broadcast Video Expo to Emap.Its launch sister trade event, Gadget Show Live Professional, attracted 4,735 representatives.Upper Street expanded the size of this year's show by 25 per cent to raise its visitor capacity as well as dedicate one hall to gaming. Exhibitors reached 200 and shared 7,958sqm, a 42 per cent year-on-year increase.Highlights included the free Future Tech Zone and the new HUB Theatre. According to Upper Street, 67,500 people also visited its Super Theatre. "Plans are well underway for 2012, with a further extension planned for the Game Zone and an increase in capacity for the Super Theatre, as tickets were sold out within a few weeks," Upper Street head of events Matt Hodgins said. "We are also looking at further zones to support specific genres of tech."show briefstV ads pay for Grand Designs LiveMedia 10's Grand Designs Live has attributed strong visitor numbers to its TV advertising campaign. Running from 30 April to 8 May at Excel London, the exhibition broke its own record for visitor numbers with a total of 100,167 attendees (pending ABC audit). This was despite taking place just after the Royal Wedding and over the course of a four-day weekend. Media 10 marketing director Rob Nathan said it opted to withdraw some budget from underground escalator ads and launch TV ads instead. "People are going to be home at that period and what has the most natural appeal? It's TV," Nathan claimed.