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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYJUNE 2012BUSINESS CLINICPulse Group's tips on making events sustainable; Lee Masters' moreP37 best and worst business decisions; why content curation is the hot topic on marketer's lips; the battle of the sexes over reviews; winning business; new start-up schemes and FESPA'S NEIL FELTON: "AS LONG AS WE DELIVER WHAT WE PROMISE TO CLIENTS, WE NEGATE THE NEED TO PLACE ONEROUS RESTRICTIONS ON EXHIBITORS" P21 AEV'S EMMA WELLMAN: "BY SHARING KNOWLEDGE, EXPERIENCE AND INSPIRATION, WE COULD BEGIN A GROUNDSWELL OF REAL CHANGE" P35 www.exhibitionnews.co.uk 1Industry's future buoyed by TV ties, lead event consultant claimsITV spies event opportunitiesOCEAN'S LATEST MOVEOrganiser cancels Event Production Show as part of a rationalisation and restructure of its events portfolio P6 CRISIS MANAGEMENTWhat steps can be taken when a crisis hits your show? We ask organisers how they deal with the unexpected P24 INTERNET WORLDAs the show celebrates its 20th birthday, we look at how it has remained relevant in the face of technological upheaval P16 Television offers event organisers an increasingly lucrative opportunity to expand their brand portfolio and is a catalyst for a radical shake-up of how we stage events, ITV's new lead events consultant claims. James Gower was appointed to the broadcaster last month to help review its brands with the aim of launching new consumer events over the next fi ve years. ITV has identifi ed live events as a key growth area and will seek relationships within the events industry to realise its ambitions."ITV's ambitions are broad and will include student and seaside events as well as major consumer exhibitions," Gower told EN. "Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are well-known examples but actually there is a great deal more to be done and some radical new business models to look at too."It's nice to see someone doing something that helps our industry and which should raise the bar in terms of the quality of our events."ITV's review is being led internally by director of brand Paul Kanareck. The aim is to emulate what the BBC has enjoyed with events including the Doctor Who Experience, which has travelled across four continents and been seen by 1 million people. Likely brands to be sized up include Coronation Street and This Morning. Gower also pointed out live events and broadcasters have a unique relationship, where the rules on promoting corporate sponsorship during broadcasts are more relaxed and allow brands more exposure. According to the ITC Code of Programme Sponsorship, broadcasters are not subject to detailed restrictions on showing advertising at those events, making our industry more commercially viable.Gower previously worked for DMG World Media, Marine Industry Events, Brand Events and its Top Gear portfolio, National Boat Shows and Emap. In May, he was also appointed consultant director to Ocean Media to assist with its launch event strategy.INSIDEDISRUPTIVE FORCECloserStill Media's Andy Center talks to EN about why success is all about fi nding the right professionals P18 

CEVA ShowfreightUnit 3A, National Exhibition CentreBirmingham, B40 1PJUnited Kingdom Tel: +44 (0)121 782 8888 Mobile: +44 (0) 7900 165 697 Fax: +44 (0)121 782 2875dean.wale@cevalogistics.comwww.cevalogistics.comAEO Excellence Awards Winners2011 - Official Contractor / 2011 - Supplier TeamExhibition News Awards Winners: 2012 - Best Supplier to ExhibitorsA burst of thanks to the industry