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M& 15+44 (0) 20 8545 2492 Safe hands for your Safety Officers and Consultants . Event Safety & Evacuation Planning . Risk Assessments & Method Statements . Stand Approvals . H&S Officers . Floor Managers . Security . Stewarding . On-site support staff . Worldwide, Indoor and Outdoor EventsDEALMAKERSAcquisitions across Turkey, China and the Ukraine are demonstrating the exhibition opportunities awaiting UK organisers in emerging markets. Steve Monnington reportsollowing our first 'Making it Work' report in the May edition, we have two months' acquisition activity to catch up with. We'll start off with Turkey, where M&A activity has reached a new level. Tarsus made its second large acquisition in Istanbul, picking up 70 per cent of Life Media, organiser of the leading Homeware and Giftware shows. Together with last year's acquisition of IFO, this makes Tarsus the third-largest international organiser in Turkey. It also moves the organiser much closer to its target of achieving 50 per cent of revenues from emerging markets. Hannover Messe International consolidated its position in Turkey by buying out its partner's long-term 50 per cent interests in ISK-Sodeks (HVAC) and Cebit (ICT). HMI still has a couple of other JVs there so it will be interesting to see if this is an overall strategic move to take full control of all of its activities.Reed has been quietly monitoring the Turkish market while all of the M&A activity has been happening over the last few years, but surprised everyone with a 50/50 joint venture on three of the exhibitions run by Tuyap. As well as running a large portfolio of shows, Tuyap owns the second-largest venue in Istanbul and a number of other venues across Turkey. It is expected this JV will spread over time to include the other events in Tuyap's portfolio. Tarsus has also been active in China and acquired 50 per cent of the China International Automotive Aftermarket Industry and Tuning Exhibition in Guangzhou, the largest exhibition for the aftermarket sector in China. As with the Life Media acquisition, it represents a brand new sector for Tarsus and we should expect to see the company leveraging its position in homeware, giftware and automotive with launches in other emerging markets.ITE is another organiser investing in new sectors with the acquisition of Intercharm and Beautyexpo in the Ukraine. At first sight, this may seem an odd acquisition for ITE to make, but it is consistent with the company's strategy of owning market-leading events in countries where it has a strong presence. Beauty is also a fast-growing sector in the Ukraine and, as with Tarsus we should expect to see ITE making further inroads into this new area in other emerging markets. Brazil has been quiet after the flurry of M&A activity last year, something I predicted, given that the high prices paid for several larger companies set up unrealistic price expectations from the smaller organisers. However UBM made further inroads into the market with the acquisition of Negocios nos Trihos, South America's market leading railway industry exhibition, held in Sao Paolo. This complements the RailResource portal UBM Global Trade owns in the US.There was very little activity in Europe with one small deal in the UK, the acquisition by Retro Expo of Installer Live (plumbing and heating installation) from Emap, now i2i Events.Finally this month, French organiser Eurovet (fashion, lingerie and swimwear) acquired the remaining 70 per cent stake in CURVExpo, which takes place in Las Vegas and New York each year. The high level of emerging market activity and the low level of European activity continues. We are also yet to see i2i Events show its hand with its new international strategy. We expect to see M&A focus firmly in Asia over the rest of 2012. China will remain the focal point for many organisers but the South East Asia region, and in particular Indonesia, Malaysia, Thailand and Vietnam, is the where a lot of organisers are starting to probe. There are also early noises coming from Myanmar. - Steve Monnington is the MD of Mayfield Media Strategies. F

here aren't many technology shows that have experienced recession, three owners, the dotcom bubble bust, global expansion and implosion, and the social media revolution and lived to tell the tale. There aren't many technology companies who've survived, for that matter.Yet Internet World UK, a show launched at the dawn of the world wide web 20 years ago, has witnessed it all and managed to remain signifi cant even as the companies exhibiting on the show fl oor changed beyond all recognition. UBM group event manager Andy Kiwanuka ran Internet World from 1997 to 2001 under founder Mecklermedia then Penton Media, and returned to the show this year. Much like the Internet industry itself, the trade show's fortunes soared and fell as the fi rst dotcom bubble boomed in the mid-1990s then burst SHOW CASE16 ONLINE REVOLUTIONAs Internet World UK celebrates its 20th anniversary, Nadia Cameron caught up with event director Andy Kiwanuka to fi nd out how this show has kept its position in a rapidly changing digital landscapein 2000/2001, he said. Its survival makes it the longest-running exhibition for online business in Europe."The Internet revolutionised the way we do business," Kiwanuka said. "Smaller businesses for instance, have been phenomenally supported by the Internet. "When I started planning my fi rst show in 1996, it was all about the big infrastructure players including IBM, HP, Cisco and Compaq. It was a time of exponential growth in new companies and Internet start-ups during the boom. People got caught up in the wave and over-invested; everyone was jumping on-board without discrimination. There were lots of great ideas about, but businesses were not based on fi rm principles and didn't have long-term plans, and this is what led to the dotcom bust."As Internet companies blossomed, so too did Internet World, expanding into 24 countries and 1,500 exhibitors in the US. In the UK, the show had 750 exhibitors across Earls Court 1 and 2, and a waiting list as long as the building itself. Following the dotcom bust, the portfolio shrank to just two annual events in the UK and Germany, and the majority of the exhibitor base vanished. SECOND GENERATIONThe dotcom bust wasn't the end of the Internet however; last year, there were an estimated 3.3bn users globally. Nor was it the end of Internet World. The show rebuilt itself on the back of software companies building ever-more sophisticated applications to run on top of the infrastructure dominating businesses and homes globally. Internet World UK was acquired in 2007 by UBM and continues to run at Earls Court. According to Kiwanuka, the show has become increasingly focused on ecommerce and digital marketing. Digital marketing for example, has grown from fi ve to 40 per cent of the fl oorplan, while the exhibitor base for Internet World 2012 had 30 per cent crossover with UBM's marketing trade show brand, TFM&A. To tap into the latest generation of online-based products and services, this year's Internet World from 24 to 26 April was split into six 'worlds': Social media, digital marketing, ecommerce, content management, cloud and hosting and mobile. Each featured a dedicated seminar theatre with free educational programme that aimed to set the agenda, Kiwanuka said.UBM provided 150 free seminars and 20 keynotes, up 10 per cent year-on-year, with speakers ranging from captains of industry to superbrands Google and Facebook. Internet World also featured sessions on how to raise capital as a startup technology company."There is a hunger for new companies to enter the market - we could have fi lled that session fi ve times over," Kiwanuka said. "The rise of mobile is seeing a lot of money coming back into the marketplace."Despite the signifi cant crossover between the show and TFM&A, Kiwanuka said UBM had great faith in Internet World's relevance today. As proof, he pointed to a 75 per cent onsite rebooking rate for its 2013 edition across its 300 suppliers. Kiwanuka said his team is now talking to US partners about relaunching Internet World in that territory, and hinted co-location with and acquisition of events covering emerging technology areas are on the cards. "It's a very fast-moving industry and Internet World has to refl ect that with key new technologies and issues on our show fl oor and within our content," Kiwanuka said. "At the same time, there is rapid convergence occurring across ecommerce, mobile and social media sectors. There is a challenge for us to properly position what someone is offering at our show."As long as we can keep ahead of the marketplace and technology, we will remain relevant as a brand."Just like the Internet pioneers of 20 years ago, the brands leading today's digital world need a way to position their offering to IT professionals and generate valuable sales leads. And what better way to achieve that than at a physical exhibition?TInternet WorldFirst display ad sold by Global Network NavigatorGoogle is founded by two Stanford University friendsSocial networking site LinkedIn is established, attracted 4,500users in its fi rst monthLaunch of FacebookYouTube is founded, followed a year later by TwitterFacebook's IPO is valued at US$104bn (£65.8bn), or $38 per share 199319982003200420052012