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JUNE 2012www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this monthPeople and issues18 IntervIew CloserStill's Andy Center has forged his career on thinking out of the box on exhibitions. He reveals what has driven his career29 venue watchFive Scottish venues are looking to make an impact with a mix of lavish new-look spaces and a focus on core regional strengths 33 reSearch Geoff Dixon assesses the impact repeat visitors have on the perception of an exhibitionIndustry watch15 M&aSteve Monnington casts his eye east to the deals agreed by UK exhibitors in emerging markets35 InduStry vIewEmma Wellman reveals how three industry associations have teamed up to tackle industry sustainability 37 BuSIneSS clInIcTax advice, business wins, greening up your events portfolio41 yOur Say Readers call for the industry to look out for the little guy, and ask English Heritage to make Earls Court a listed building 43 eXhIBItIOn lIFePeople on the move46 laSt wOrdLatest news and views06 tOp newS StOrIeS13 InternatIOnal newSGlobal Sources profits on the up, Ecuador prepares for new venue16 ShOw caSeInternet World UK celebrates its 20th anniversary and we take a look back at web developments21 FOOd FOr thOuGhtShould organisers throw open their doors to any exhibitor?29 Getting connectedInnovations in Near Field Communication are raising the bar to make interactions and business leads easier at exhibitionsCoping with a crisisWhat would you do if your show was hit by catastrophe? We ask organisers about their biggest crises and outline how they prepare for the unpredictable at an event24 ?22 £generate high quality leads based on people's real interestscreate a paperless event and save money on printing costscustomise your pokens & tags with your brandtrack attendee activities with the post-event analytics toolno more business cards, no more brochurespoken@smart-av.com www.poken.com 0845 078 0326digital business card & digital briefcaseaudio visual hireexclusive uk partnerthe green solution for exhibition organisers, conference organisers,meeting planners & exhibitorsvisit poken.com and sign in to the hub - user: smartav password: poken |