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BUSINESS CLINICwww.exhibitionnews.co.uk 37The ratio of people who visit a booth by chance, according to Marketech. The Skyline Exhibits sponsored survey canvassed 3,341 visitors at 30 shows and found product information was the most popular reason to visit a booth (32 per cent).Marwood Events has contracted Showplans to design the fl oorplans for the UK Concrete Show 2013 at The NEC. The organiser was originally set to use a free fl oorplan service that came as part of a package from another contractor, but switched to the fl oorplan specialists in order to expand fl oorspace at the event.The Event Supplier and Services Association (ESSA) will return to Ricoh Arena in Coventry for its 2012 G50+ Conference on 22 November. The conference was last held at the venue in 2009. Soccerex has chosen Manchester Central as the new host of its prestigious Global Convention and festival, the largest business-to-business football event in the world. The four-year deal, worth £23m, was announced by Soccerex chairman Tony Martin during the European Forum at Manchester Central.The UK's biggest jewellery festival is moving to Somerset House. Jewellery Week will take place from 11 to 17 June at the iconic venue and will feature exclusive launches, designer showcases, fashion shows, emerging designer platforms and open workshops and talks. The Aztec Event Services team was on-hand to provide AV support for naturalist Simon King's Nature On Your Doorstep show at the fi rst London Wild Bird Watch 2012 in April. The consumer show was held at the London Wetland Centre in Barnes. King's 75-minute show, held four times a day over the three-day event, was held in the Wildlife Whisperer Theatre. Aztec worked with iCode, a CCTV company that specialises in hidden wildlife and security cameras, and organiser Upper Street Events.Exhibition display manufacturer Tecna Display has been awarded the Queens Award for Enterprise -International Trade, Outstanding Achievement.Media 10 has chosen SO Visit to deliver registration, ticketing and lead management services at this year's 100% Design show. The event will take place at Earls Court on 19-22 September. GL events Owen Brown has claimed an industry fi rst after creating a double height, wall-to-wall atrium entrance in its latest temporary structure. The 30m x 40m Absolute Double Deck was erected for BIBA Medical's 2012 conference and event, held at Imperial College in April. The temporary structure featured a wall-to-wall double height atrium entrance, created by removing 300sqm of fl ooring from the top deck.The South of England Centre has appointed Anise Catering as its resident caterers.Venues Event Management has been selected to manage Road Transport Media's inaugural Commercial Motor Live event in October at Millbrook Proving Ground.WINNING BUSINESSLEE MASTERSJoining Clarion in early 2002. I accumulated a lot of experience in consumer events at BBC Haymarket and DMG, and Clarion gave me the opportunity to put all that to good use as show director for the launch of The Baby Show. I remember negotiating my salary with Marks Saunders who closed the telephone call when I said I wanted another £5,000. Thinking I'd blown it, he called me back 20 minutes later and we agreed the deal. I launched The Baby Show that October in Olympia and it was a great success. I have worked in many markets but the baby market is one of the most rewarding. You are dealing with an industry that MY BEST DECISIONMY WORST DECISION20%I like reading this column each month, however I do think many contributors' answers are rather tame when it comes to their worst decisions. Well, I did think that until I tried to write some words myself and fear started to creep in. Worst decisions often mean losing something - namely money - so I now subscribe to the highly edited and abridged versions of previous scribes.In a previous life, I ran a show that was dominated by a few big companies. The recession came and these brands had to signifi cantly restructure their businesses. There were complaints about show rates and we discussed these issues as a board. We decided we had the right dateline, geography, venue and our show offered great ROI. We also had our own recessionary issues so we held fi rm. Subsequently the dominant brands unifi ed through their trade association and launched against us elsewhere. There is more nuance to this but basically we lost the show. The major learning from this is to listen to your market, especially in recession. If it's made up of a handful of dominant brands, make sure you have a relationship with the very top executives; you have to fi nd a way to have regular dialogue and build trust.EVENTS AND EXHIBITION CONSULTANTserves a life changing and on the whole really positive moment in people's lives. The visitors and exhibitors are great to deal with. One thing I did learn early when walking around the show was, if you pick up the odd bit of rubbish to put in a bin, never pick up a Malteser.The early growth of show helped me build my profi le within Clarion and I became portfolio director and then divisional MD of Consumer running 23 shows a year. Clarion has a great management team headed by Simon Kimble and I grew as a businessman under his leadership.This month, TaxAssist experts answer the tough questions on setting up a business.QMy brother and I have set-up a company together and are the only director/shareholders. The business is going really well, but our growth is restricted by our working capital. With little experience between the two of us, we are struggling to obtain fi nance from the banks. I've heard about a scheme to encourage investment in small private companies: Can you tell me more?A The Chancellor announced the Seed Enterprise Investment Scheme (SEIS) in his last Autumn Statement. Its purpose is to encourage investment in 'small' UK trading companies under two years old. 'Small' is defi ned as 25 or less employees and gross assets of under £200,000. The Scheme works by offering private investors tax relief of up to 50 per cent on investments up to a maximum of £100,000 per annum, and there are also some capital gains tax concessions. The company is restricted to obtaining only £150,000 of investment via the Scheme.The investment is made in exchange for shares that must be held for at least three years; otherwise there is a claw-back of the tax relief. The investor cannot be an employee of the company, unless they are a director. Furthermore, they cannot have an interest of more than 30 per cent in the company.SEIS may be right for you, but please note that the investors will be shareholders so you ought to think carefully about the impact on your degree of control of the company and your share of the dividends.- Excerpt from TaxAssist Accountants' Tax Q&A online service.TAX ADVICE CORNER