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Take control of your event audience datawww.circdata.comFind out how we can help you maximise your audience potential; contact us on 01635 869868 or enquiries@circdata.comDrive extra value from your delegate management with a complete 360° picture of your customer interaction from registration through to post-event data management. With Circdata Fusion® underpinning your audience management system you'll have all the delegate information you need to drive new revenue across multiple business channels. As a leading technology-focused solution provider for event registration, we bring our technology onsite to help you efficiently manage your event data. And with our Circdata Fusion® system seamlessly integrating with best-of-breed analytics solutions, you'll gain the insight you need to gather, profile, segment and control your multi channel customer contact.Smooth the exhibitor and delegate journey with Circdata Fusion® - the leading Event Management system.. Combine your contact, subscription & delegate data into a single audience management solution . Use the integrated E-commerce & E-marketing tools to drive multiple channel revenue. Understand your audience interactions with best-of-breed data analytics solutionsFUSION®

INTERVIEW18 www.exhibitionnews.co.ukow did you get into the industry?Like a lot of people, I drifted into the exhibition industry. I did a stint in the army and left not knowing quite what to do. My father ran horse shows including most of the big ones in this country, and my twin brother does the London International Horse Show at Olympia. Both of them were BBC commentators and very involved with the horses, but I didn't want to go into that industry. I did however like the idea of events, so I took a job free of charge for three months as a sales executive and went from there. I had no sales training and was lacking in professional qualifications. The only skills I had are those that bring most people in exhibitions together: Determination, good humour and an ability to communicate.I've been with Ocean two years and before that Clarion Events. Before that I was with P&O Events.what were your main objectives coming into ocean media?When I came in this was predominantly a publishing business [Trinity Mirror] with an exhibition TeamhOcean media mD James Brooks-Ward is all about team spirit. He catches up with EN to discuss show launches, industry challenges and keeping staff motivated player