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July 2011www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this month:People and issues21  FOOD FOR THOUGHTAre the bad times over? We ask three industry heavyweights22  SHOW CASEThe British Motor Show may be dead and buried, but plenty of other organisers are on the track35  bACk TO bASiCS We take a look at the benefits of co-locating your exhibitionIndustry watch29  VENUE WATCH Regional venues report on the state of the industry32  iNDUSTRy ViEWAre you really doing enough for your exhibitors? The AEO's Austen Hawkins is not convinced 37  bUSiNESS CLiNiC A new round-up of the latest business wins, ideas and innovations 41  yOUR SAy Reader feedback to EN's online and print products 43  EXHibiTiON LiFEThe latest people moves44  GALLERyHighlights from the Chelsea Flower Show and Gadget Live46  LAST WORDLatest news and views06  TOp NEWS STORiES13  iNTERNATiONAL NEWSWe report on the latest news from Russia, Brazil, Germany and more15  M&AClarion, Informa, Emap and Reed Exhibitions top this month's list16  NEWS ANALySiSJust what is going on with Daily Mail General Trust's event business? EN investigates22 InterviewOcean Media's James Brooks-Ward is all about team spirit. EN caught up with the MD to discuss show launches and keeping his staff motivated.All-round experienceExhibitions are competing against a persuasive batch of experiential agencies for every live marketing pound. Mike Trudeau looks at what organisers can learn from these masters of experience24 ?18