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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYJULY 2012BUSINESS CLINICSimon Naudi shares his latest judgment on customer and moreP37 experience; Fran McIntyre's best and worst decisions; tips on how to make your event space more engaging; why bringing your own device is paying off; business wins; I2I'S LORNA CHARLISH: "WE DO RESEARCH WITH OUR EXHIBITORS TO UNDERSTAND HOW THEY FEEL ABOUT OUR PR SUPPORT. THIS IS USED TO BENCHMARK SUCCESS" P21 UBM'S SIMON PARKER: "THE BEAUTY OF THE EXHIBITION INDUSTRY IS THAT THE DOMINANT GLOBAL PLAYER ONLY HAS FOUR PER CENT MARKET SHARE" P18 www.exhibitionnews.co.uk 1Air Line starts fl ight as Excel hands over keys for Olympic eventsCable car opens in East London CLOSERSTILL HITS £25MFour-year-old exhibition organiser secures £25m cash injection to propel its global growth ambitions P7 FINDING SALES VALUEJust what will exhibition sales look like in the future? We ask organisers as Reed launches its new value model P24 PREACHING POWERWe look at why the Christian Resources Exhibition is fi nding new followers despite the UK's economic woes P16 After 12 months of work, the £50m Emirates Air Line between Excel London and The O2 has commenced services.Its fi rst public fl ight on 28 June follows months of speculation as to whether the cable car service would open in time for the London 2012 Olympic Games. The service has been part-funded by Emirates under a 10-year, £36m deal. It covers 1.1km and can carry 2,500 passengers per hour in each direction. Transport for London said the service will initially open seven days a week. "This spectacular new addition to London's skyline will provide a much-needed new river crossing in the east of our great city," Mayor of London Boris Johnson said. "It will open up access to jobs in the Royal Docks enterprise zone and attract businesses and investors to an under exploited area." Excel London MD David Pegler said the cable car will have a major impact on ease of accessibility to Excel. "It gives us direct access to The 02's extensive social facilities, bars and restaurants and as the world's most popular music venue, this offers huge opportunities for event organisers and their visitors to create an exciting after hours destination," he said. "As the cable car becomes a leading visitor attraction, it will also create substantial new awareness opportunities for Excel and further dispel perceptions regarding ease of travel."The cable car's debut comes as Excel temporarily closes its doors to exhibition organisers and hands over the keys to the Olympic committee until 17 September. Both Excel and Earls Court will host competitions during the Olympic Games from 27 July to 12 August. Excel will also be a major venue during the Paralympic Games from 29 August to 9 September. Despite the low number of exhibitions in summer, several consumer and trade shows have been affected. At Excel, the London Triathlon Expo has moved from July to September in line with the deferred Virgin Active London Triathlon. The London Garments Expo has relocated from Earls Court to the Business Design Show, while the second Empire Presents Big Screen, a joint collaboration between Clarion and Empire magazine that debuted last August, will return to The O2 a month later (14-16 September). INSIDEBUILDING BLOCKSEN's new section details our latest Industry Expansion Initiative plans and is packed with show launch advice P22 

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