three counties centre_A5 invite_Layout 1 11/10/2011 16:33 Page 1For more information on the Three Counties Centre visit: venuehire@threecounties.co.ukThe Three Counties Showground is buildingon its reputation as the region's premierevent centre, with the addition of a brandnew £1m conference centre, to complementits main exhibition hall.The modern Three Counties Centre is aesthetically pleasing, multi-functional andequipped to the highest standards. It is theperfect venue for private and corporateevents, conferences, seminars, exhibitionsand parties... But don't take our word for it. Come along and see for yourself! Contact : Olivia Buxton Venue Hire Co-ordinator Three Counties Showground Malvern, Worcestershire WR13 6NW T: 01684 584 909 E: venuehire@threecounties.co.uk W: www.threecounties.co.ukFor more information on the Three Counties Centre visit: venuehire@threecounties.co.ukVersatile, spacious and comfortable, with superb top floor views of the spectacular Malvern Hills .Perfect for. Conferences & Seminars . Training and Team Building Days. Exhibitions & Trade Fairs . Parties & Weddings. Product Launches & Video Shootsexcellent facilities. More than 300 square metres of space on each of two floors. An additional 2,200 square metres of exhibition space. Fully equipped for audio visual, internet and plasma. Provision for catering and bars. Break-out rooms . Ample parking and accessfirst class serVice. Accomplished event organisers . Established venue. Tailor-made packages and multi-day discounts to suit your business budget Don't take our word for it, come and see for yourself!Contact: Olivia Buxton, Venue Hire Co-ordinator, Three Counties Showground, Malvern, Worcestershire. WR13 6NW. Telephone: 01684 584924tHe new sPace forbusiness & Pleasureclean air for clear thinking ...For more information on the Three Counties Centre visit: venuehire@threecounties.co.ukVersatile, spacious and comfortable, with superb top floor views of the beautiful Malvern Hills .The Three Counties Showground is buildingon its reputation as the region's premierevent centre, with the addition of a brandnew £1m conference centre, to complementits main exhibition hall.The modern Three Counties Centre is aesthetically pleasing, multi-functional andequipped to the highest standards. It is theperfect venue for private and corporateevents, conferences, seminars, exhibitionsand parties... But don't take our word for it. Come along and see for yourself! Contact : Olivia Buxton Venue Hire Co-ordinator Three Counties Showground Malvern, Worcestershire WR13 6NW T: 01684 584 909 E: venuehire@threecounties.co.uk W: www.threecounties.co.ukthree counties centre_A5 invite_Layout 1 11/10/2011 16:33 Page 2For more information on the Three Counties Centre 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VENUE WATCHwww.exhibitionnews.co.uk 29PUTTING ON A SHOWWe take a look at how several UK showground venues across the country are endeavouring to further branch out from their agricultural heritage and increase their exhibition profiles three counties showgroundworcestershireThe Three Counties Showground in Malvern, Worcestershire, has historically hosted consumer exhibitions such as antiques fairs, horse auctions and dog shows. These tend to be weekend shows to attract consumers. The venue has had several business-to-business exhibitions, which it believes have worked well, such as the Energy Expo. These shows tend to be mid-week, which is when the venue has the best availability. Its new Three Counties Centre is designed to accommodate anything from a small trade show or product launch for a single company through to a larger exhibition for an industry requiring seminar rooms, exhibition space and mobile catering.According to Francis Brackley, the venue's business development manager, the combination of indoor and outdoor space is ideal for the motor industry while the environment of the Malvern Hills suits industries who want to reinforce their support to local producers, British agricultural produce and green or environmental credentials. "For exhibition delegates' time is more important and they will only attend if the exhibition provides the platform for them to address specific issues or gain tangible new insight or intelligence," he claimed. The venue has just finished a major new build and overhaul of existing facilities. It has added more than 600sqm of new conference and exhibition space to its existing 2,200sqm exhibition hall, which has recently had its floors, lighting, AV and décor replaced. Three Counties also offers free car parking and does not charge extra for electricity and water.berkshireThe Newbury Showground consists of 145 acres of greenfield land, and is perhaps best known for The Showman's Show, which is held on the site every year. It attracts nearly 5,000 visitors over two days and has in excess of 340 exhibitors, who showcase a range of structures, equipment and entertainment for the event industry. This year's show is on 17 and 18 October. "We are a greenfield site, so we can offer immense flexibility to any event - we host equestrian events, leading trade shows, agricultural events, motor launches, dog shows, conferences and sporting events," said general manager Becky Elvin."We're particularly well known for our annual Royal County of Berkshire Show - a county show that is one of the most well regarded on the agriculture circuit." Elvin said many event organisers hire marquees and other facilities at the venue. As a result, it is exploring options for the structures to be shared across several events. "This would be simpler and more cost-effective for all concerned," Elvin said.The venue also takes transport seriously and is looking to improve access to, and around, the site to make it more sustainable. "For example, larger events can make the most of shuttle buses from Newbury and Thatcham town centres, and there is also a cycle route from central Newbury," said Elvin.Looking ahead into 2013, the Newbury and District Agricultural Society plans to have a permanent building at the showground to use for cattle over the weekend of the Royal County of Berkshire Show. "Once complete, this will be a useful addition to the site for a variety of other users too," said Elvin, adding that the venue is also planning to erect an outdoor ménage for international equestrian events.newbury showground