For full details on our facilities, rates and special packages please contact: Kripen Dhrona on Tel 020 7373 4502, Email firstname.lastname@example.org or visit www.enterprisehotel.co.ukCOMMITTED TO EXHIBITOR SATISFACTIONThe Enterprise Hotel (Earls Court) is focused on serving the needs of the events industry during this exciting summer of the 'Best of British'!Passionately committed to enhancing your exhibitors' experience during show time, we will provide you with your very own customised bundle of extras to make the experience comfortable and productive. Options include:. Complimentary Wi-Fi in room. Survival pack. Taxi ordering service. Early or takeaway breakfast. Energising snacks available. Emergency toiletry stocks available. Local area info cards with offers. Mobile phone chargers available. Space for event info stand at hotelDoggedly Committed to the Exhibitor Experience
Those disadvantages suggest the market for Poken-like solutions will remain limited to small events produced by major brands.There is an NFC solution available that sidesteps the disadvantages, and today it's the most widely used NFC solution for information exchange at exhibitions: Mobile phones equipped with badge readers.At exhibitions around the globe, our company provides NFC phones to exhibitors and connects them, via a mobile network, to our cloud-based portal. Exhibitors can capture attendees' contact information simply by touching the phones to the attendees' NFC badges and, via the portal, automatically send attendees whatever information they might request, whether it be in the form of PDFs, web pages, video or audio.In some instances, exhibitors have used NFC badge readers on self-service kiosks, so attendees can place their own requests for information without a representative's intervention. Within seconds, the product information requested is sent to the attendee by email, while the same information is stored in an online 'trip report' the attendee can access anytime, anywhere.Printed fl yers and brochures have virtually disappeared from exhibition fl oors since 2005, when NFC phones were fi rst introduced as lead retrieval devices. More importantly, the technology's ability to combine lead-capture and digital information-fulfi lment has increased exhibitors' effectiveness. By 2015 - when the number of NFC phones in people's hands will have grown sevenfold - information exchange at exhibitions will be even easier than it is now. Exhibitors and attendees will use their own phones to collect contact information and gather content. They'll do it by touching each other's phones, or by touching their phones to 'smart posters'. Our entire event ecosystem has been designed with an eye toward the day when NFC phones would be adopted universally. That day is upon us.- Ivan Lazarev is president and CEO of ITN International.I read with interest the June issue's article 'Escaping the Paper Chase' and agree completely with the way in which Poken founder Stephane Doutriaux characterises Near Field Communication's (NFC) value proposition for the exhibition industry.Unlike previously available technologies, NFC allows everyone who goes to an exhibition to leave with a permanent digital archive of the experience. That archive holds records of each and every 'touch', which means the participant can retrieve all their event contacts - as well as event content - anytime, anyplace.While giving showgoers a personal archive of their touches does add value, Poken-like solutions will not accelerate the adoption of NFC by our industry. That's because these solutions require users to insert a USB device into their computers to access their archives. The devices are expensive and, for the solution to be effective, must be issued during the registration process to every event participant. READER RESPONSEwww.exhibitionnews.co.uk 41YOUR SAYHow visitor registration and interaction is being infl uenced by mobile phones and staff management top this month's lettersPHONING INTO THE EXHIBITION EXPERIENCE OF THE FUTUREONLINE SAY-SOTwitter postsHow can we share skills with everyone around the world? Funding research together so it is owned globally.Science MuseumNot only is it not summer in Brighton but it is also quickly becoming the lost city of Atlantis. Please send dry socks and shoes!lunch! show Intoxicated attendees raise concerns for most planners. How have you dealt with this problem? Jennifer Wood, BA, CMP ECEF audience poll: What are you doing to strengthen your show? #1: 55% are extending events online.bXb Online 71% of shows increase booth pricing based on what the market will bear, according to ECEF opening keynote audience poll.Danica TormohlenIt's rather too much to hear The Queen thank all of us who take on the 'massive challenge' of organising events.Lord Jason Scott24% of people surveyed by CEIR said stand staff are the reason why they remember exhibitions.FaceTimeUKÐ Congrats to AEO member Informa Plc, awarded 'Ones to Watch' status in The Sunday Times Best Companies Accreditation 2012.AEONewsLinkedIn forums"On a small scale, I was called to an incident where a snake was discovered in the back of a van delivering goods to an event, which we dealt with swiftly and calmly. At the other end of the scale, a suspect package discovered in a venue could have caused panic but again, we were prepared. The old saying 'keep calm and carry on' is a good maxim. Risk assessments are still a 'closed book' and as an industry we need to train people how to react and what to do when the unexpected happens."- PMS Safety's John Revington shares his views on how the exhibition industry stacks up when it comes to crisis management. A lesson on staff replenishmentWhat is the one thing tech companies and exhibition organisers have in common? The answer is a constant need to fi nd young professionals to replenish staff vacancies.Life and work practices that seem to be at the heart of tech companies low staff turnover provide a good lesson for all of us.Young professionals want rewarding careers, time to spend nurturing their families and a work environment that provides a healthy lifestyle.In a recent article in American Express's Open Forum, an analysis of Tech giant and US based Zynga (www.openforum.com/articles/what-you-can-learn-from-zyngas-cool-company-culture) provides some helpful examples:. Good Food - It's a common practice among tech companies to offer employees catered lunches, but Zynga offers employees food that is cooked on-site by professional chefs.. Good Fun - Zynga provides a relaxation area that includes big screen TVs, a fully equipped gym and a curved wood bar area with free beer on tap.. Work Hard, Play Hard - Zynga provides employees a free shuttle to work to make up for the long hours they expect their employees to put in.Working at Zynga seems idyllic but the demands on employees are great. Going that extra step pays off in reducing turnover. Our industry is similar in that there are times when our employees working schedule goes from relaxed to hectic.One of the issues our industry faces is burnout which can reduce the long term dedication of those young professionals we so desperately crave. Could the lessons taught by companies like Zynga provide useful clues into the kind of changes that might be appropriate for our world?- Barry Siskind is the community manager at UFI.