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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYAUGUST 2011BUSINESS CLINICThis month Simon Naudi analyses some creative ways organisers can provide better value to clients as the business climate improves and the purse strings loosen P38 UBM'S SIMON FOSTER: "IT'S ABOUT THE PEOPLE AND THEIR RELATIONSHIPS WITH THE MARKET, ASSOCIATIONS, SUPPLIERS AND CUSTOMERS" P21 AMANDA BARNES: "AS THE WORLD MOVES MORE ONLINE, THE NEED FOR HUMAN INTERACTION IS ONLY GOING TO CONTINUE TO GROW" P18 1Organisers, EC&O and local community criticise TfL's decisionExhibition industry unites to protest Olympia tube lossICE MOVES TO EXCELClarion reveals plans to take ICE Totally Gaming out of Earls Court and into Excel from 2013 P6 OPEN FOR BUSINESSEN investigates the state of the Irish exhibition market and how venues have kept on top of the economic crisis P29 ZING RESEARCHA new research company is launched by three former Vivid Interface staffers to provide event industry analytics P8 The industry's biggest names have warned of disastrous consequences for exhibitions in West London following Transport for London's plans to cut weekday District Line services to Kensington Olympia.Twenty organiser chiefs have co-signed a letter to London Underground (LU) and London Rail to lobby against tube services being cancelled to Olympia. The letter, penned by the Association of Event Organisers (AEO), was sent to LU MD Mike Brown last month as part of a public consultation process. The consultation period fi nished on 15 July.A key point raised in the letter is that 73 per cent of the 1.1m people visiting Olympia annually use the District Line tube service to get the venue."The only alternative is for delegates to change networks onto an overcrowded overland service," the letter stated. "Many more will be forced to drive, increasing congestion and pollution in this already overcrowded area of London. Far fewer consumers will attend the large consumer shows, calling their future into question. Trade shows could close altogether. Lower visitor numbers will have a massive impact on local businesses and the London economy, inevitably costing jobs. "It is not an exaggeration to say that if the line does close, it could be the start of the slow death of London Olympia." AEO chief executive Austen Hawkins has been bombarded by industry calls since the decision came to light in April. Weekday tube services to Olympia are set to be cancelled in December 2011."In these tough economic times, it is diffi cult enough to get people to attend shows; taking away a direct tube link could make it virtually impossible," Hawkins claimed.INSIDEAEO AWARDS 2011We deliver the highlights from this year's industry awards and the list of winners P16 P6 

Cover you'll loveEvent Insurance, experience a unique approach to outstanding customer service, first class policies, competitive premiums and exceptional claims handling.Exhibitions - Events - Conferences - CelebrationsFreephone 0800 515 980