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Take control of your event audience datawww.circdata.comFind out how we can help you maximise your audience potential; contact us on 01635 869868 or enquiries@circdata.comDrive extra value from your delegate management with a complete 360° picture of your customer interaction from registration through to post-event data management. With Circdata Fusion® underpinning your audience management system you'll have all the delegate information you need to drive new revenue across multiple business channels. As a leading technology-focused solution provider for event registration, we bring our technology onsite to help you efficiently manage your event data. And with our Circdata Fusion® system seamlessly integrating with best-of-breed analytics solutions, you'll gain the insight you need to gather, profile, segment and control your multi channel customer contact.Smooth the exhibitor and delegate journey with Circdata Fusion® - the leading Event Management system.. 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Understand your audience interactions with best-of-breed data analytics solutionsFUSION® 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookStaff Writers James Barrett Mike TrudeaudigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSMarketing Manager Christopher LynasCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. t was encouraging to see several industry heavy-hitters splashed across the pages of the London Evening Standard in July, vocalising their criticism of cuts to District Line tube services to Kensington Olympia. It's just a shame it took "disastrous" consequences for the event sector to get their faces in the mainstream press. This story first broke in EN in May, when we revealed Earls Court and Olympia's (EC&O) surprise at not being consulted about changes to tube services at its front door. Since then, the local borough council, the AEO and at least 20 exhibition industry representatives have joined the venue to fight the cuts.TfL's decision is yet another example of the inadequate amount of consultation occurring around changes to West London. Losing weekday services to Olympia has significant commercial and residential ramifications. There's certainly an engineering argument for the tube changes, but the figures from EC&O for its continuance are weighty. Of the 1.1m visitors coming to Olympia for an exhibition or a show, 73 per cent use the tube service.An online public consultation period was launched following the announcement, which was extended twice before closing on 15 July. There are some industry concerns that those results won't be made public, so EN has joined EC&O to request these details from TfL. We will keep you updated. As a form of compensation, TfL has promised a "special service" during events, but has not specified how frequent tube services may be or what the threshold is for turning the service back on. I hope the industry's efforts to save this service prove fruitful, because we can't afford to have additional hindrances for visitors coming to our events. As was made clear in this year's The Facts research, attendance continues to decline at trade and consumer show events - albeit at a slower rate than during the darkest hours of the recession, but they're still falling.As an industry, we have to protest the changes and external forces that threaten our sector. The only way to do this is by presenting the events industry as an important voice unanimous in its quest for broader recognition and support.While we're on the subject of West London, you'll find similar sentiments about the state of public consultation being voiced around Earls Court's redevelopment in our reader responses (p41). CapCo officially submitted its Masterplan for the 77-acre Earls Court Opportunity Area on 22 June. Pertinent questions have been raised by residents around the environmental and logistical ramifications. In the meantime, EN has reported on the first shows to make the switch to Excel including ICE Totally Gaming (p6). And we have heard of at least one exhibition planning the move from Earls Court to Olympia. It will be interesting to see whether this relocation of exhibitions generates new alternative shows for West London-based visitors. Ocean's decision to launch the Venue Show alongside the Event Production Show in 2012 to rival Confex at Excel adds weight to this argument.As it currently stands, Earls Court has provided dates up to September 2012. I imagine there are several organisers with shows scheduled at the venue from October 2011 who need answers on where they'll be next time. One organiser told me it may come down to having two flooplans to rebook 2011 exhibitors into for October 2012 and beyond. An interesting concept, but a risky one. Given Earls Court's potential demise, now is not the time to scupper Olympia's redevelopment and position as the sole exhibition venue in West London by cutting off tube access. We can't afford to have additional hindrances for visitors coming to our eventsNADIA CAMERON MANAGING EDITORncameron@mashmedia.netFINDING ANSWERS FOR WEST LONDONi