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encourage them to ask their organisers 10 crucial questions. Does the organiser's sales and marketing team know the answers to these (see below)?Where I differ from Austen is in the perception of exhibitor training days. Firstly, these should not be about training, but planning. When I ask my Masterclass audiences who has a plan for their next exhibition, one or two hands might go up. It is this element of knowing how to plan which is crucial to a successful exhibition. Do they know what their key message is? Do they know their top fi ve objectives? Do they know what is required to achieve these objectives by way of stand activity? All this needs to be understood before the stand is designed (contractors take note).In my experience, an organiser's sales and marketing team regards an exhibitor training day as a verbal logistics manual and promotional opportunity. This is a complete waste of time as the wrong people attend. These should be about planning the "what" and the "why" of exhibiting. Very often the "how" follows on naturally. I further believe most organisers are missing the single biggest opportunity to sell next year's show. I don't mean to existing exhibitors. Every time you put on a show, some of the visitors will attend deliberately with a view to exhibiting next time. If these prospects can be identifi ed, hosted and invited to a statistic and content-led planning Masterclass at the show itself, this will have enormous traction. The organiser's proposition should not be "take a stand, buy some space at my show". Undoubtedly, it should be "would you like to grow your business"?- John Blaskey MD of The Exhibiting Agency.For once I happen to agree to a large extent with Austen Hawkins' approach and indictment of organisers - and to a great extent, contractors (EN Industry View, July edition p32). Without wishing to bite the hand that feeds me, I agree most organisers don't do enough to explain how to be a successful exhibitor. That begs the question: Do organisers' teams know what makes a successful exhibitor - or how to make an exhibitor successful? When advising an exhibitor, we READER 41YOUR SAYThis month's reader feedback questions the organiser/exhibitor relationship and dismal public consultation on Earls Court's demiseWHAT MAKES AN EXHIBITOR SUCCESSFULONLINE SAY-SOTwitter postsOur industry worldwide should have a crisis development plan as weather and the economy have shown its unpredictable nature.EventiaIAEE, ASAE, SISO and ESCA create one event. That is exciting!aspeventsSome wisdom from a recent conference: "Maximising ROI Starts With a Numbers-Based Trade Show Plan". Trade_GroupMost Facebook fan pages are underperforming. Is yours?consortgroupIf you want your next event to be a success be sure you customise it to the needs of the group.rgbrodyDear Association, 13 documents does not a resource library make...try again explaining what my member benefi ts are?tracibrowneAs Shakespeare said: What's in a name? That which we call a rose by any other name would smell as sweet.VLbusiness (Visit London)It was great to learn that effective SM [social media] management can be a great way to carry out market research to inform a future event.WhitelingIf you don't get data relating to your marketing campaign, don't complain when your budget is cut.GlobalEventpro1. How many delegates / visitors registered last year? Of those registered, what percentage actually showed up?2. What were the profi les of those delegates / visitors?3. How many delegates / visitors have registered so far this year (excluding exhibitors)?4. What are the profi les of these delegates / visitors?5. What is the total number of delegates / visitors you are expecting (excluding exhibitors)?6. How many non UK / international delegates / visitors are you expecting? 7. How many companies exhibited last year?8. How many companies have contracted to exhibit this year?9. Will there be a programme of lectures / symposia / seminars which confl ict with exhibition opening times?10. What visitor numbers are you guaranteeing (excluding exhibitors) in relation to exhibiting fees paid? (or available refunds).QUESTIONS ORGANISERS NEED TO ASKEarls Court plans are an environmental travestyHaving correctly identifi ed and successfully argued that the Earls Court exhibition centre is the lifeblood of the local community (in rejecting plans to turn it into a casino in recent years) in 2010, will Kensington and Chelsea [K&C] be in a position to do a volte face and support its demolition without looking utterly hypocritical? As a publication, you might wish to look at why the local Conservative MP (Malcolm Rifkind) supported the retention of the halls in 2010 but now favours Capital and Counties' aim to fl atten them. Local businesses heavily rely on visitor revenue. Many face ruin. This redevelopment is a fi nancial and environmental disaster in the making.Many locals, myself included, do not feel consultation was in any way adequate, nor that a cohesive plan exists that takes into account the potential environmental damage inherent in foisting such a huge development on one of the most congested, polluted and built up areas of London/Europe where EU pollution levels are regularly breached. The attendant chaos on the Victorian-era narrow roads around the site is unimaginable.Locals were not consulted in any meaningful way on the demolition or retention of the halls. At a farcical local consultation meeting chaired by K&C's planners, the starting premise was that the halls' retention was not a possibility. Why is no one willing to defend this vital revenue magnet in West London and cede all business to Excel (foreign visitors would rather be in Earls Court than E14)?Not only is it a viable working concert and exhibition venue, its facade is iconic. Conservative K&C should be lobbying the (Conservative/Lib Dem) government individuals who can call a halt to this nonsense.- Keith Barker-MainEarls Court resident and journalist.

31MEGGITT PLC REPORT AND ACCOUNTS 2010We continued to enhance our information-gathering and sharing through intra-group HSE conferences and our intranet, where we post environmental bulletins and initiatives. In 2010, despite unseasonably cold weather and the associated increase in heating requirements, energy-reduction initiatives resulted in a moderate absolute reduction in all our key energy performance measures:. Carbon emissions decreased by 3.8% to 115,638 (2009: 120,161 tonnes as restated)1 . Electricity usage decreased by 0.2% to 148.0 GWH (2009: 148.3 GWH) . Gas usage declined by 2.1% to 191 GWH (2009: 195 GWH) Meggitt provides emissions data to the Carbon Disclosure Project (CDP), a non-governmental initiative that measures and discloses the greenhouse gas emissions and climate change strategies of 2,500 organisations around the world. In 2010, the Meggitt Energy Reduction Programme (MERP) was launched. This is a group-led forum that shares information and drives performance on energy-related initiatives. MERP incorporates all levels of employees when evaluating energy-reduction opportunities. Energy management teams and energy champions have been appointed at sites, tasked with continually assessing such opportunities. The MERP steering group comprises key operations leaders from each division and representation from group operations, company secretarial, HSE and finance functions. Energy and emissions performance are shared and reviewed, with targets set as appropriate. MERP also drives our compliance strategy on the impact of emissions legislation such as the UK's CRC Energy Efficiency Scheme, of which Meggitt is a registered participant. Some of our engineering processes cannot be substituted for those with less impact because of performance demands on our defence and aerospace products. However, we are committed to minimising the environmental impact of Governance and complianceMeggitt's Corporate Responsibility (CR) Policy - published on - underpins the way we manage social, ethical and environmental issues and we devote significant internal resources to implementing it across Meggitt facilities worldwide. Every site records important data on employees, supply chain and health, safety and environment (HSE) performance for analysis by the group, which is available on the CR page of our website. CR is overseen by our Group Corporate Affairs Director. HSE matters, trade compliance and ethics and business conduct are managed by a highly experienced team of professionals. The Board has appointed an Ethics and Trade Compliance Committee to ensure we have effective programmes in these two areas and to oversee their management. The Board receives HSE reports on a quarterly basis. Divisional presidents and site directors are responsible for the implementation of our policies on these matters at a local level. EnvironmentMeggitt's Group Environmental Policy commits us to. complying with applicable environmental legislation. reducing the environmental impact of our own and our suppliers' products and operationsOur global environmental audit programme, supported by external consultants, is used to review compliance standards, reveal shortfalls in performance, recommend remedial action and share best practice. In 2010, nearly one third of Meggitt sites were audited. Over two thirds have attained environmental management standard ISO14001, with the remainder working towards certification.Meggitt is a signatory to the Sustainable Aviation Strategy of the A|D|S Group (the UK's primary aerospace, defence and security trade association) and is represented on the A|D|S environmental working group. our sites and have implemented programmes across the group to achieve that goal: . At MPC Loughborough, energy champions were appointed in key energy intensive areas, trained on site specific energy factors, forming work groups to monitor and discuss energy-related ideas and behaviours. Energy-saving ideas, such as maximising the volume of parts being put into ovens (thereby reducing volume of cures and associated energy usage), are shared at monthly site reviews and teams are empowered to experiment with new ideas. . MPC Rockmart was recognised by the United States Department of Energy as an "Energy Saver in 2010" for "exceptional leadership in industrial energy efficiency". The energy management team, led by the energy champion implemented several initiatives. These included an overhaul of plaster ovens, allowing the site to reduce cure times from 48 to 30 hours, saving energy to power the fans and steam to heat the oven. . MSS San Juan Capistrano's energy team had a simple idea to change building cleaning services from night to day time. This resulted in a reduction in after-hours energy use of 10% by eliminating lighting and heating and air conditioning requirements.Performance in other key environmental metrics improved. This included:. Water consumption decreased by 1.3% to 631,508 m3 (2009: 639,807m3) . Hazardous waste recycled has increased by 10.4 % to 1,304 tonnes (2009: 1,181 tonnes). Hazardous waste to landfill as a percentage of total hazardous waste has decreased to 8% (2009: 28%)Our environmental metrics are reported in full on the CR page of our website. 1 Meggitt's carbon emissions data is derived from electricity, gas and fuel oils usage which is converted using the 2010 greenhouse gas conversion factors of the UK Department for Environment and Rural Affairs (DEFRA). For electricity only, DEFRA update prior years' conversion factors annually and so Meggitt's carbon emissions arising from electricity usage in 2009 have been restated. CLASSIFIEDS42 DETAILS ON COSTS CALL THE CLASSIFIEDS TEAM ON 0208 971 8265CATERING. Exhibition Stand Design. Custom Manufacture. Modular Exhibition Systems. Portable Displays. Wide Format Graphics01454 321 08705 340 DESIGNREGISTRATION SYSTEMSDESIGN AND BUILDwww.wrapandtiefl 01932 765392 l Mobile: 07770 465070 l Email: info@wrapandtiefl Contemporary: Traditional: InspirationalFrom the simple to the elegant, lavish and luxurious,Steph and her team can provide unique and imaginativefl oral designs for your event which will compliment your own/company, style or theme.CONTACT STEPH FOR A FREE AND FRIENDLY DESIGN CONSULTATIONCMYCMMYCYCMYK69mm x 44mm Biz card sized advert.pdf 1 18/07/2011 22:20:47Marketing Manager £30k+ LondonThe Green Media division of Henley Media Group is looking for a dynamic, pragmatic and tenacious individual with excellent communication and management skills coupled with solid experience of marketing B2B events to create an effective and engaging marketing, PR and communications plan which meets agreed event strategic objectives across the Green Media portfolio.Key requirements:. A minimum of 3 years private sector B2B marketing experience, preferably on international events/exhibitions.. Excellent organisation and prioritisation skills.. Strong communication skills, especially via phone.. Good understanding of direct marketing and online techniques.. Ability to work under pressure and willingness to take responsibility and work flexibly depending on the immediate requirements across the team.. Experience of the international development and environmental sectors would be advantageous, but is not essential.. To apply for this position please send your CV and a Covering letter, clearly outlining your experience and skills relevant to the role, to jnethersole@henleymediagroup.comHenley Media Groupwww.henleymediagroup.comUnit 1, Churchill Mews, 137 Dennett Road, Croydon, CR0 3JHT: 0845 612 3690 . F:0845 458 8491. E: offer data services for the complete life cycle of your event. Simple online registration forms to fully functional event websites. Onsite solutions range from our simplest non-managed product, RegBox to fully managed onsite services, including self-registration ticket collection terminals, customer service manned desks, attendance tracking and exhibitor scanner hire.RegBox Event data solutionsCall Red now on 0208 971 8287 or email us jobs@redrecruitment.netBRAND NEW WEBSITE AVAILABLE NOW!!!www.redrecruitment.netSpecialist recruiters for events and publishing Our knowledge of the market and understanding of who succeeds across Sales, Marketing, Operations and Management puts us in the perfect position to fi ll any vacancy. Recruiting or looking for your next move?Specialists for the Exhibition and Conference industries PROMOTIONAL MERCHANDISERECRUITMENTDESIGN AND DISPLAYDISPLAY MATERIAL SUPPLIESTO ADVERTISE HERECALL JON WEBBER0208 971 8265