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page 48 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookStaff Writers James Barrett Mike TrudeaudigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSMarketing Manager Christopher LynasCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. t was encouraging to see several industry heavy-hitters splashed across the pages of the London Evening Standard in July, vocalising their criticism of cuts to District Line tube services to Kensington Olympia. It's just a shame it took "disastrous" consequences for the event sector to get their faces in the mainstream press. This story first broke in EN in May, when we revealed Earls Court and Olympia's (EC&O) surprise at not being consulted about changes to tube services at its front door. Since then, the local borough council, the AEO and at least 20 exhibition industry representatives have joined the venue to fight the cuts.TfL's decision is yet another example of the inadequate amount of consultation occurring around changes to West London. Losing weekday services to Olympia has significant commercial and residential ramifications. There's certainly an engineering argument for the tube changes, but the figures from EC&O for its continuance are weighty. Of the 1.1m visitors coming to Olympia for an exhibition or a show, 73 per cent use the tube service.An online public consultation period was launched following the announcement, which was extended twice before closing on 15 July. There are some industry concerns that those results won't be made public, so EN has joined EC&O to request these details from TfL. We will keep you updated. As a form of compensation, TfL has promised a "special service" during events, but has not specified how frequent tube services may be or what the threshold is for turning the service back on. I hope the industry's efforts to save this service prove fruitful, because we can't afford to have additional hindrances for visitors coming to our events. As was made clear in this year's The Facts research, attendance continues to decline at trade and consumer show events - albeit at a slower rate than during the darkest hours of the recession, but they're still falling.As an industry, we have to protest the changes and external forces that threaten our sector. The only way to do this is by presenting the events industry as an important voice unanimous in its quest for broader recognition and support.While we're on the subject of West London, you'll find similar sentiments about the state of public consultation being voiced around Earls Court's redevelopment in our reader responses (p41). CapCo officially submitted its Masterplan for the 77-acre Earls Court Opportunity Area on 22 June. Pertinent questions have been raised by residents around the environmental and logistical ramifications. In the meantime, EN has reported on the first shows to make the switch to Excel including ICE Totally Gaming (p6). And we have heard of at least one exhibition planning the move from Earls Court to Olympia. It will be interesting to see whether this relocation of exhibitions generates new alternative shows for West London-based visitors. Ocean's decision to launch the Venue Show alongside the Event Production Show in 2012 to rival Confex at Excel adds weight to this argument.As it currently stands, Earls Court has provided dates up to September 2012. I imagine there are several organisers with shows scheduled at the venue from October 2011 who need answers on where they'll be next time. One organiser told me it may come down to having two flooplans to rebook 2011 exhibitors into for October 2012 and beyond. An interesting concept, but a risky one. Given Earls Court's potential demise, now is not the time to scupper Olympia's redevelopment and position as the sole exhibition venue in West London by cutting off tube access. We can't afford to have additional hindrances for visitors coming to our eventsNADIA CAMERON MANAGING EDITORncameron@mashmedia.netFINDING ANSWERS FOR WEST LONDONi

newsClarion will move its ICE Totally Gaming trade exhibition from Earls Court to Excel London from 2013. The organiser has struck a five-year deal with the east London venue after a long-term tenancy with Earls Court. Clarion Gaming division MD Julian Graves said investment in Excel over the past 12 months made it a good choice for the event long-term. The decision comes just weeks after Earls Court owner Capital and Counties submitted its masterplan application for the demolition of the exhibition centres as part of a 77-acre residential and commercial redevelopment of the site. In CapCo's original timeline for development, Earls Court 1 is scheduled to be torn down after its London 2012 commitments in September 2012. "The improvements taking place as a result of the venue's ongoing development programme, the addition of more transport and access infrastructure, the close proximity of London City Airport and the legacy of the Olympics means Excel has all the credentials needed for an event which attracts attendees from more than 120 countries around the world," Graves said. "We are looking forward to working with Excel and our customers to ensure ICE continues to be the outstanding event for the international gaming industry." ICE will run at Earls Court for the last time from 24 to 26 January 2012. The show attracted 20,829 attendees in 2011. ICE's relocation follows news that Brand Events and Clarion will launch a new Top Gear Live at Excel later this year replacing the MPH show. This year's ICE expo was one of two events used by marketing body FaceTime to undertake new research into visitor behaviour. In partnership with Cog Research, FaceTime employed mobile eyetracking technology to determine what specifically caught visitors' attention during the show. Visitors wore an adapted pair of spectacles that incorporated recording technology and the research team recorded what grabbed the attention as they walked through the busy events. "We wanted to help exhibitors plan an attention-grabbing presence at live events with this research," FaceTime CEO Austen Hawkins said.ICE swItChEs Earls Court for ExCElExhibition industry unites to protest olympia tube lossEarls Court and Olympia (EC&O) is in ongoing talks with TfL on the changes as well as a range of mitigating measures that must be implemented should the cuts be enforced, commercial director Anna Golden said. In its consultation response, the venue pointed out the £25m redevelopment programme underway at Olympia, scheduled to finish in February 2012, will attract more visitors to the venue and place greater strain on public transport. The shift of business to Olympia from Earls Court should it close in September 2012 will only increase that pressure.The exhibition industry and EC&O aren't the only ones protesting the changes. The Borough of Hammersmith and Fulham has also gone on the offensive with the MyOlympia campaign group. The tube cuts have been dubbed "outrageous" by Hammersmith MP Andy Slaughter, who organised a public meeting with LU strategy and commercial director Richard Parry on 26 July about the closure. Both Slaughter and EC&O have also pointed out Olympia is one of the few disabled access tube stations within West London.The number of event supplier and services Association (essA) members has reached 206, its highest result in three years.The total number represents a seven per cent increase over the past six months, with a retention rate that is 50 per cent better year-on-year."we are delighted that we are growing our membership while losing fewer," said essA director Chris skeith. "This shows that we are delivering what companies want and need in these difficult financial times, and gives us the foundations to further enhance our products and services." The annual essA G50 summit was held at the Business Design Centre on 12 July.2066 spokesperson for TfL told EN the weekday Olympia service carried less than 30 people per train on average. "If the proposal is approved, passengers heading to Olympia should be assured the venue would remain very well connected with London Overground and Southern trains operating seven trains per hour in the peak and five off peak to Kensington Olympia station," the spokesperson said. "Customers will also be able to use nearby Barons Court or West Kensington stations. We would also plan to operate special services to serve major weekday events at the venue."?P1Visit our website for more of the latest industry newsESSA mEmbErSwe could actually run a smaller event oNlINEevery year but that's not what we want to do. one day there is going to be a large exhibition there, but it won't be this year- Centaur Travel Group marketing manager Susanna Baker's response to the organiser's decision to call off Business Travel Show Middle East due to lack of exhibitor demand. The show was due to run from 31 October to 1 November.The letter's signatories: AEO's Austen Hawkins, UBM's Jane Risby-Rose, BBC Haymarket's Laura Biggs, Clarion Event's Simon Kimble, Emap's Malcolm Gough, Mack Brooks' Stephen Brooks, Montgomery Exhibition's Christopher Newton, Tarsus Group's Doug Emslie, Upper Street Events' Paul Byrom, CloserStill Media's Andy Center, Media 10's Rob Nathan, Ocean's James Brooks-Ward, Reed Exhibitions' Justin Tadman, Quartz Group's Paul Michael, TE Trade Events' Mark Moloney, Brand Events' Chris Hughes, UKIP Media and Events' Caroline Pepper, VCM Events' Henri Cash, William Reed's Andrew Reed, Informa's Peter Hall and Brintex's Malcolm Taylor.